If you are going to respond pro-actively to the ever-changing world we live in, it is important that you sharpen your strategic thinking.   This will help you to out-think your competition. 

 

Strategic thinking is defined as a mental or thinking process applied by an individual in the context of achieving a goal or set of goals in a game or other endeavor. As a cognitive activity, it produces thought. Wikipedia.  

 

Here are three simple ways to begin your strategic thinking process:

Take time to re-examine your opinions.  Challenge your own premises, and be open enough to admit you may be wrong.  For instance, many real estate marketing professionals are quick to tell you that print advertising is a colossal waste of money.

 

In our research and experience we have found that in some luxury markets, print ads are a strong source of leads for many brokers and agents.  The same is true in some communities with 55+ homeowners.  

 

Some luxury marketers are now beginning their campaigns in print first and online second.  This practice is a more effective way to reach their target market.  Research on the subject also shows that the younger generations are also responding to print ads favorably.

 

Realize that opposing views are not negative views, they are just views. Negative views begin, continue and end with insults. Opposing views is simply a view that does not agree with yours. Read articles or have discussions with people with opposing views.  In practicing this you may glean something you are missing in your thinking, and it may actually strengthen your position.  

 

Take time to recharge your mind and learn something new.   Do something different outside of your routine; adapt it as part of your daily job.  This morning on our early beach walk, we walked to the left rather than our usual choice to the right.  It was a treat as there were tide pools to explore, and also seals and sea lions sunbathing on the rocks. 

 

Sharpen your strategic thinking. Practice these three simple steps consistently. You will find that new ideas will come your way to out-think your competition. 

 

 

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER   THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

 

“We help you get to the listing table more often and win listings more frequently!”

 

— Ron & Alexandra Seigel, Managing Partners