We always ask our new clients: “What can you do better than anyone else in your business? Whatever, the answer is, this is where you should concentrate your time, and leave everything else to the professionals.
Two of our clients were listing/business magnets. Both would walk out of their offices to run little errands like getting a cup of coffee, buying light bulbs, or sitting in the park. Every time, they would run into people who wanted to move up and sell, or had a friend in that category.
Both hated paperwork and minutiae, however, they felt compelled to do it themselves, or hover over their assistants to make sure it was done right. That kind of hovering it resulted in assistants turnover and became a vicious circle.
We convinced them that their job description was to get out of the office and bring the business in the door. The rest would be handled under our temporary supervision, until they felt the freedom to do what they did best.
In other instances we have worked with agents who have also become photographers, graphic designers, videographers, drone flyers, web developers, staging experts, marketing mavens, and SEO Jockeys. If you have time to do all that, you are not doing what you are best which is bringing the business in the door.
These are secondary tasks, which undermine your value as a real estate marketing professional. If you think you are saving money, think again, even if you are really good at it!
The broker owners of one of the companies for whom we developed a strategy, brand identity and web site decided to hire a photographer at their expense for every agent’s listing. The owners felt that each home regardless of the price should be professionally photographed.
They also have a web development company on retainer for their agents’ web sites. All the marketing materials are professionally designed for each agent: online newsletters, CMA’s, yard signs, print ads, and all print materials.
Their agents’ time is freed up to do what they are best at, selling and listing homes. Since we have worked with them, the company has doubled attracting quality agents and has gained recognition as a leader in their market place and true professionals.
Are You Doing What You Do Best?