Some posts I write are suitable for lining a birdcage within a few days of publishing. They were meant to be disposable.
Other posts I write to (hopefully) stick around for a LONG time.
This weekend I got a call from a subdivision post written in 2012. Now it wasn't to buy or sell a home (this time), but it was clearly from my ActiveRain blog and NOT the Wordpress search page I have using much of the same content for that subdivision.
How do I know it was ActiveRain? Because the caller mistook our Ambassador badge as being an "ambassador of the subdivision".
I've got an assortment of old posts that work well for me. I get a fair number of leads from a post about a Landen Lake community called Sailboat Pointe. A mix of condos and patio homes, that 2013 post has generated over 12,000 views to date. No sales, but lots of calls and showings.
Beacon Hill townhomes, 2012 post with just a bit under 10,000 views. Two closings and plenty of other opportunities.
The local 55+ community Heritage at Miami Bluffs, another 2013 post with just under 10,000 views. Our most popular community to do business thanks to our patio home/low maintenance living niche. 7 closings and a pending in process.
We don't get calls and clients from EVERY subdivison post we write, but a fair number rank well and reliably get found.
Why? Well for one, most of our competitors don't want to invest the time and effort it takes.
Second, we've learned a lot about HOW and WHAT to blog here in the Rain. I'm no SEO guru, but I've got a good handle on what the consumer wants.
I'm not doing anything magical, the process is pretty fundamental. Every blog post doesn't have to be a hit, but produce enough good evergreen style posts and you will get found!
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz