Ask An Ambassador: Old Posts Keep On Ticking

It is interesting how things we write a long time ago can still show up. I've only started writing about Kalispell subdivisions (and not that frequently) for the last 5-6 months and I'm already getting calls from people who find me. No buyers or sellers yet, but I AM being found. That's because I'm the only one doing so.

Hello Bill(and Liz too) - evergreen posts can work when well-executed as you and so many others have experienced.   Blogging is "not one and done". Don't expect quick fixes or one hit wonders.

That dang ambassador badge is good for so many things.

Liz and Bill Spear 
Yes, you are so right!  ..."we've learned a lot about HOW and WHAT to blog here in the Rain.  I'm no SEO guru, but I've got a good handle on what the consumer wants."
Years later people will still connect. Reminds me of when I wrote about the Atlanta Beltline and the Quarry/ Reservoir-to-be and I received email from a person in Canada about water quality!
All the best - Lynn

Bill - My Localism posts  from years past still bring me calls.  I receive calls from so many buyers and sellers from sub-divisions  written from years back - Two years ago I picked a new area and it now brings me some new calls - unfortunately I was unable to post  for several months here in the Rain. I think I have found a solution-thanks to you

Evergreen posts are definitely the way to go for so many reasons and for so many years of content.

Localism has a lot of good things to offer but he’s beyond that I think the content and carry on for years Hannah Williams

It is sometimes a surprise to get calls inititated by posts that are fairly old, but it's proof that the evergreen posts do work.

Hi Bill,

It's great that many of these posts still work for you.  One day you'll get a call that makes it all worthwhile monetarily.  In the meantime, your name and what you do is spreading through those areas by word of mouth after they have read what you've written.  A great use of time!

Bill,

We often get calls, where people will quote our posts.  It is always fun to hear that our posts matter. A

Totally true Bill. There are things that you definately write to hang around for awhile.

Great post Liz & Bill!  I would like to pick your brain and see how I can tweak and localize certain posts to appeal to my market here in Memphis Tennessee

Thank you for sharing. This post was timely, as today was my first post in over 6 years because I took a long break from real estate to focus on a business venture that literally consumed my time 24/7. I finally moved on from that in April (COVID 19 related), being a victim of circumstances. I had to get relicensed because I didn't even have time to take CE. Today I confered with my team leader to discuss if blogging still pays off. Obviously, it does.

Oh man Bill you are smoking at this game for so so long. Kudos to you with those high number of views and calls. I think we should call you the Niche King!

Agree, a couple from Hawaii, looking for a home in Camas found me through an old blog - written about a specific neighborhood. The long-tail specific posts do keep on working. 

Bill,  I love that it was from 2012!  It just goes to show the process works.  Time and effort is what it takes.