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Ask An Ambassador: Old Posts Keep On Ticking

By Liz and Bill Spear

Real Estate Agent with Transaction Alliance 513.520.5305 www.LizTour.com SAL.2002007747

July 28, 2020 03:37 PM

tick tick tick Some posts I write are suitable for lining a birdcage within a few days of publishing. They were meant to be disposable.

Other posts I write to (hopefully) stick around for a LONG time.

This weekend I got a call from a subdivision post written in 2012. Now it wasn't to buy or sell a home (this time), but it was clearly from my ActiveRain blog and NOT the Wordpress search page I have using much of the same content for that subdivision.

How do I know it was ActiveRain? Because the caller mistook our Ambassador badge as being an "ambassador of the subdivision".

I've got an assortment of old posts that work well for me. I get a fair number of leads from a post about a Landen Lake community called Sailboat Pointe. A mix of condos and patio homes, that 2013 post has generated over 12,000 views to date. No sales, but lots of calls and showings.

Beacon Hill townhomes, 2012 post with just a bit under 10,000 views. Two closings and plenty of other opportunities.

The local 55+ community Heritage at Miami Bluffs, another 2013 post with just under 10,000 views. Our most popular community to do business thanks to our patio home/low maintenance living niche. 7 closings and a pending in process.

We don't get calls and clients from EVERY subdivison post we write, but a fair number rank well and reliably get found.

Why? Well for one, most of our competitors don't want to invest the time and effort it takes.

Second, we've learned a lot about HOW and WHAT to blog here in the Rain. I'm no SEO guru, but I've got a good handle on what the consumer wants.

I'm not doing anything magical, the process is pretty fundamental. Every blog post doesn't have to be a hit, but produce enough good evergreen style posts and you will get found!

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

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Kat Palmiotti

eXp Commercial, Referral Divison - Kalispell, MT

Helping your Montana dreams take root

It is interesting how things we write a long time ago can still show up. I've only started writing about Kalispell subdivisions (and not that frequently) for the last 5-6 months and I'm already getting calls from people who find me. No buyers or sellers yet, but I AM being found. That's because I'm the only one doing so.

Jul 28, 2020 03:43 PM

Hannah Williams

Philadelphia, PA

Hannah Williams

Kat Palmiotti sometimes you need to follow up with a mailing - It took me about a year maybe more before I really started to get a footing - then my blogging really started to take off

Jul 28, 2020 07:33 PM

Liz and Bill Spear

You point out a big part of why blogging can work. If you're the only one doing it, you'll be indexed and be found. Our competitors failure to enter the arena makes it easier for us to succeed.

Jul 28, 2020 09:34 PM

Michael Jacobs

Pasadena, CA

Pasadena And Southern California 818.516.4393

Hello Bill(and Liz too) - evergreen posts can work when well-executed as you and so many others have experienced. Blogging is "not one and done". Don't expect quick fixes or one hit wonders.

Jul 28, 2020 04:33 PM

Hannah Williams

Philadelphia, PA

Liz and Bill Spear

Definitely a lot of time invested to get the results we've gotten.

Jul 28, 2020 09:34 PM

Alan May

Jameson Sotheby's International Realty - Evanston, IL

Home is where the hearth is.

That dang ambassador badge is good for so many things.

Jul 28, 2020 06:46 PM

Hannah Williams

Philadelphia, PA

Liz and Bill Spear

Maybe we could get one made out of Captain America's shield material :)

Jul 28, 2020 09:35 PM

Lynn B. Friedman CRS Atlanta, GA 404-617-6375

Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA

Concierge Service for Our Atlanta Sellers & Buyers

Liz and Bill Spear
Yes, you are so right! ..."we've learned a lot about HOW and WHAT to blog here in the Rain. I'm no SEO guru, but I've got a good handle on what the consumer wants."
Years later people will still connect. Reminds me of when I wrote about the Atlanta Beltline and the Quarry/ Reservoir-to-be and I received email from a person in Canada about water quality!
All the best - Lynn

Jul 28, 2020 06:52 PM

Hannah Williams

Philadelphia, PA

Liz and Bill Spear

Hit the right long tail and good things happen.

Jul 28, 2020 09:35 PM

Hannah Williams

HomeStarr Realty - Philadelphia, PA

Expertise NE Philadelphia & Bucks 215-820-3376

Bill - My Localism posts from years past still bring me calls. I receive calls from so many buyers and sellers from sub-divisions written from years back - Two years ago I picked a new area and it now brings me some new calls - unfortunately I was unable to post for several months here in the Rain. I think I have found a solution-thanks to you

Jul 28, 2020 07:34 PM

Liz and Bill Spear

Subdivision posts seem to be our most productive. Glad to help you get back to posting!

Jul 28, 2020 09:36 PM

Laura Cerrano

Feng Shui Manhattan Long Island - Locust Valley, NY

Certified Feng Shui Expert, Speaker & Researcher

Evergreen posts are definitely the way to go for so many reasons and for so many years of content.

Jul 28, 2020 07:35 PM

Laura Cerrano

Feng Shui Manhattan Long Island - Locust Valley, NY

Certified Feng Shui Expert, Speaker & Researcher

Localism has a lot of good things to offer but he’s beyond that I think the content and carry on for years Hannah Williams

Jul 28, 2020 07:38 PM

Liz and Bill Spear

They can certainly work for us.

Jul 28, 2020 09:36 PM

Jeff Dowler, CRS

eXp Realty of California, Inc. - Carlsbad, CA

The Southern California Relocation Dude

It is sometimes a surprise to get calls inititated by posts that are fairly old, but it's proof that the evergreen posts do work.

Jul 28, 2020 09:01 PM

Liz and Bill Spear

I had another call today on an older post, but that post has lost some of it's evergreen impact since it was about new construction that had wrapped up.

Jul 28, 2020 09:37 PM

Jeffrey Richman

Immediate Home Solutions - Waxhaw, NC

Creative Real Estate Specialist

Hi Bill,

It's great that many of these posts still work for you. One day you'll get a call that makes it all worthwhile monetarily. In the meantime, your name and what you do is spreading through those areas by word of mouth after they have read what you've written. A great use of time!

Jul 29, 2020 06:39 AM

Liz and Bill Spear

My blogging work combined with WP IDX search pages have paid for themselves many, many times over and why I keep doing what I do. Just keep building a bigger digital footprint.

Jul 29, 2020 07:05 AM

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

Bill,

We often get calls, where people will quote our posts. It is always fun to hear that our posts matter. A

Jul 29, 2020 07:44 AM

Liz and Bill Spear

There are definitely times you get that call and know EXACTLY what post they read :)

Jul 30, 2020 10:59 AM

Lyn Sims

Schaumburg, IL

Real Estate Broker Retired

Totally true Bill. There are things that you definately write to hang around for awhile.

Jul 29, 2020 08:37 AM

Liz and Bill Spear

The good evergreens can take a little more time to write, but they're so worth it!

Jul 30, 2020 10:59 AM

Chris Ivy

Ivy Vine Investments - Memphis, TN

Sell Your House Fast For Cash In Memphis Tennessee

Great post Liz & Bill! I would like to pick your brain and see how I can tweak and localize certain posts to appeal to my market here in Memphis Tennessee

Jul 29, 2020 09:38 AM

Liz and Bill Spear

Chris, My schedule frees up a bit in the next couple of days, so feel free to give me a buzz at 513-520-5305. But for tonight, I'm neck deep in work, just popped in for a moment.

Jul 29, 2020 05:36 PM

Carol Culkin

Diamond Partners Inc - Overland Park, KS

Overland Park Residential Real Estate

Thank you for sharing. This post was timely, as today was my first post in over 6 years because I took a long break from real estate to focus on a business venture that literally consumed my time 24/7. I finally moved on from that in April (COVID 19 related), being a victim of circumstances. I had to get relicensed because I didn't even have time to take CE. Today I confered with my team leader to discuss if blogging still pays off. Obviously, it does.

Jul 29, 2020 08:27 PM

Anna "Banana" Kruchten

Phoenix, AZ

Liz and Bill Spear

It does, but the landscape is more competitive with so many more social media venues. Focusing on niches can really make a difference. Good luck!

Jul 30, 2020 11:01 AM

Anna "Banana" Kruchten

HomeSmart Real Estate - Phoenix, AZ

602-380-4886

Oh man Bill you are smoking at this game for so so long. Kudos to you with those high number of views and calls. I think we should call you the Niche King!

Jul 30, 2020 04:38 PM

Hannah Williams

Philadelphia, PA

Liz and Bill Spear

I've been practicing long enough to get a few things right :)

Aug 04, 2020 05:16 AM

Debb Janes

Nature As Neighbors - Camas, WA

Put My Love of Nature At Work for You

Agree, a couple from Hawaii, looking for a home in Camas found me through an old blog - written about a specific neighborhood. The long-tail specific posts do keep on working.

Aug 01, 2020 06:59 AM