Branding Moment: Does This Brand Resonate With You?

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Services for Real Estate Pros with Napa Consultants DRE00893924

We spotted this delivery truck not long ago at the Santa Barbara harbor. The look was interesting and the message intriguing. “To the misfits, black sheep and skrewballs.”

The dictionary defines “screwball” as: “an eccentric, impulsively whimsical, or irrational person” which may explain the use of the letter “K” in its spelling.. Black sheep is defined as:: ”the outcast of the family because they choose to do other things than live up to their parents' standards”. Misfitsrefer to those who are unable to adjust to one's environment or circumstances or are considered to be awkwardly different from others.”

Does this brand resonate with you?

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER   THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

 

“We help you get to the listing table more often and win listings more frequently!”

 

— Ron & Alexandra Seigel, Managing Partners 

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 07/31/2020 05:04 AM
Topic:
Real Estate Best Practices
Groups:
Bananatude
Old Farts Club

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Rainmaker
632,838
John Marshall - FORE!
LoKation Real Estate - Cherry Hills Village, CO
Specializing in Golf Course Properties

Too funny, my wife brought a bottle of Skrewball Peanut Butter whiskey home last weekend, it actually tastes very good - We have a few social groups in our neighborhood, The Whiskey Wednesday Group, The Wine Down Wednesday Group, The Golf League, The Tennis League, The Poker Club..... one common theme resonates through all groups - Cocktails.

I highly recommend giving this whiskey a taste, but that is all I will do is a small taste. And yes like anything, it is not for everyone, definitely a Black Sheep that walks to its own beat, as we all should!

Jul 31, 2020 09:06 AM #30
Rainmaker
112,211
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 702-574-8102

They certainly accomplished a brand to remember.  Is it just me or does the sheep logo appear to be dripping peanut butter? :). Anna Banana Kruchten Arizona's Top Banana! use as a gag gift is brilliant.

Jul 31, 2020 09:13 AM #31
Rainmaker
4,872,763
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander definitely a tongue in cheek attitude and I had fun writing about it.  However, the true test of a brand is its longevity and the sales numbers for that black sheep, misfit, screwball segment of the market...It could go the way of the pet rock...A

Jul 31, 2020 09:38 AM #32
Rainmaker
4,872,763
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Anna Banana Kruchten Arizona's Top Banana! yes, it makes a good fun, crazy gift, and I have known many high ranking execs and CEO's through our commercial real estate practice to have a very good sense of humor.  It is part of their success profile.  A

Jul 31, 2020 09:41 AM #33
Rainmaker
4,872,763
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Chris Ivy We admire those who know their own minds and do what is right for them regardless of popular "knowledge".  A brand in our opinion has to have longevity and a solid market base.  I may be wrong,  this one does not in my opinion, and I would be happy to be wrong for the owners sake.  A

Jul 31, 2020 09:48 AM #34
Rainmaker
4,872,763
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michael Jacobs like you, we both enjoy peanut butter.  I have tasted premium whisky, not a fan, and mixing the two has no appeal to me.  But, I would taste it for free.  LOL A

Jul 31, 2020 09:50 AM #35
Rainmaker
3,463,835
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Ron and Alexandra Seigel hi Alexandra... personally, never did "get" the pet rock or chia pet fascination for people.

Jul 31, 2020 09:50 AM #36
Rainmaker
4,872,763
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre Barath, Jr. Like you I have tried whiskey sours (my mother's favorite at one time), and I understand why you like cognac (I do too) as in Grand, Petit or Fine Champagne Cognac such as Remy-Martin...etc. and it is made from Champagne or just grapes.  A

Jul 31, 2020 09:57 AM #37
Rainmaker
4,872,763
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray I would try it, but not buy it.  Happy Friday!  A

Jul 31, 2020 09:58 AM #38
Rainmaker
4,872,763
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy Kelley we agree with you. A

Jul 31, 2020 09:59 AM #39
Rainmaker
4,872,763
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sham Reddy CRS Thank you for your kind words, they are appreciated. Happy Friday. A

Jul 31, 2020 10:00 AM #40
Rainmaker
4,872,763
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Margaret Goss and I would ask is the market big enough to sustain this brand?  A

Jul 31, 2020 10:01 AM #41
Rainmaker
4,872,763
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Raymond Denton there is case of a niche being way too small.  I may be wrong, but I think this may be it....A

Jul 31, 2020 10:02 AM #42
Rainmaker
4,872,763
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

John Marshall - FORE! we would try it.  I love all the groups you are involved in. Wine would be my drink of choice and Champagne another one.  Happy Friday! A

Jul 31, 2020 10:05 AM #43
Rainmaker
4,872,763
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kris Collis, Associate Broker I agree it is a great gag gift or a neutral conversation subject.  However, I would ask is the market large enough to be profitable?  Fun and dollars are a great companion, and sometimes they are not!  A

Jul 31, 2020 10:08 AM #44
Ambassador
4,225,762
Jeff Dowler, CRS
eXp Realty of California - Carlsbad, CA
The Southern California Relocation Dude

Ron and Alexandra:

Well it's unique and it all fits together, but can't say it makes me want to try their product. No doubt it will appeal to some, and perhaps not just "skrewballs."

Jeff

Jul 31, 2020 03:04 PM #45
Rainmaker
3,390,003
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Not really, but I guess now I am sort of intrigued, so I guess it worked!

Aug 01, 2020 07:10 AM #46
Rainmaker
331,892
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Definitely a new and different product.  Now I have to try it to see if it really takes like peanut butter! (And what to do with the rest of the bottle!)

 

Aug 01, 2020 07:56 AM #47
Rainmaker
4,872,763
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeff Dowler, CRS we agree, but it resonated enough with us to comment on it.  A

Aug 01, 2020 01:55 PM #48
Rainmaker
3,941,010
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good evening Ron and Alexandra Seigel ,

Definitely not something I would try..the combination makes no sense to me but hey others might like it! To each their own and might be fun for a novelty but personally I see no longevity and feel the niche is minuscule.

Aug 03, 2020 04:21 PM #49
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Rainmaker
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