How Digital Technology is Changing the Real Estate Sector

By
Mortgage and Lending with Olympus Labs

 

The real estate industry, like most others, has seen a lot of benefits from developing technology, not least in the marketing sector, and with the coming 5G rollout, hi-speed data transfers will empower the real estate agent in several ways. The Internet is the platform of choice for almost all property brokers, and from the buyer’s perspective, it is very convenient to search for properties online, rather than visiting an agent’s office, which used to be the norm.

 

Virtual House Tours

 

It won’t be too long before the potential buyer can take an online virtual tour of any property they are interested in, experiencing every room from the comfort of their own home, and with the global pandemic, you can expect more real estate agents to take advantage of this cutting-edge tech. This can save a potential buyer a lot of time, as they can really immerse themselves in the property, which might lead to a physical viewing.

 

Digital Advertising

 

Large LED advertising screens can elegantly display a hi-end condo development or luxurious beach-front property, and with white glove logistics companies like the leading UK outfit https://www.tecdisnetwork.com/en/home/, the LED screens can be installed by approved technicians, tested and configured, ready for use. Some real estate agents are investing in their own mobile app, which allows them to send hi-res images and video to property developers and potential buyers, which can be downloaded for free by any potential buyer. This can be configured to notify the user when a particular type of property comes onto the market, which is a great feature to offer your clients.

 

Real Estate Agent-Finding Services

 

Every real estate agent should register with the online real estate agent-finding service, as many buyers use this free service to source a suitable real estate agent, and while you have to pay the provider a commission on the sale, you would no doubt boost your sales figures by joining forces with an agent-finding service. Take a look at this blog that offers information about virtual staging properties, which can have a positive impact on your business.

 

The Online Trend

 

The traditional real estate agent where you would go to view images and descriptions is slowly disappearing, and the current Covid-19 pandemic encourages people to do more online and limit the places you visit. Most UK estate agents do not keep property details at their office, as potential buyers prefer to source online, but every successful agent will invest in digital marketing, as this is essential if you wish to get ahead of your many rivals. If you are concerned about the current Covid-19 pandemic, here is some important information from the UK government regarding Covid-19.

 

When the Inernet of Things (IoT) rolls out with 5G, this will revolutionise all industries, including the real estate sector, as everything moves to a high-speed Internet platform for all digital devices. Nevertheless, property has always been a booming sector as the demand for housing rises, and with a limited supply, the future of the real estate industry looks to be very digital.

Comments (5)

Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Virtual House Tours of course have bveen here for years now, I've been using 3D Matterport for over 5 years; COVID finally made them feel like less of a waste of money, LOL. They became popular with large sqft homes that photos couldn't do justice; but I use them for all homes now.

Real Estate Agent-Finding Services: will never replace the almost 80% referral based industry of real estate; 100% in my business. But, the 20% need to start somewhere I suppose.

Jul 29, 2020 10:15 PM
Lynn B. Friedman CRS Atlanta, GA 404-939-2727
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

David Jackson, MBA 
Yes, luckily many of us were already using digital before COVID-19 hit. Made the sailing much smoother in these troubled waters. Lynn

Aug 03, 2020 07:02 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

David, I find it interesting that everyone is now on this bandwagon....as Lynn B. Friedman said we have been doing this for years if not decades:)Endre

Aug 05, 2020 03:51 PM

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