Fact, most Realtors want to increase sales. Yet, they more than often overlook this aspect to grow their businesses – the Mission Statement.
Having facilitated numerous sessions dedicated to writing Mission Statements, I always begin sharing this scenario.
"Remember, Mission Impossible where Mr. Phelps received the self-destructing taped message about the 'your mission if you decide to accept?' The tape revealed the desired result of the mission. Mr. Phelps accepted and then gathered his resources, his team. Everyone on the team knew the desired result and clearly knew his or her role in executing the mission.
Now look at your mission statement. As your team leader if I asked this question, what would your answer be?
The question is:
Reading our mission statement here at ABC company, what did you do today to move us closer to achieving our mission?"
Most mission statements are statements filled with fluffy words and are almost esoteric. Very few people can connect their daily efforts to the mission statement. This inability contributes to role confusion and even frustration by many stakeholders. Eventually, the sales culture does suffer from this lack of clarity and the desired results (think increase sales) are not achieved much to the dismay of the executive leadership team.
The strategic planning process has essentially three (3) phases:
Assess – Using the SLOT analysis (Strengths, Limitation, Opportunities and Threats), the organization is assessed both internally and externally.
Clarify – From the results of these assessments, the next phase is to clarify what actions need to be undertaken. These actions are usually separated into critical goal categories with specific goals within each category.
Execute – Now with WAY SMART (Written, Actionable, Yours, Specific, Measurable, Aligned to Vision, Mission and Values, Realistically Set High and Time Driven), shareholders now take these goals and begin executing them. Each shareholder knows what he or she needs to do to complete the Mission and move the organization close to its Vision. The executive team continually monitors the results and may have to make “course corrections.”
During times of uncertainty, having a clearly defined Mission Statement is not only essential it is critical. Shareholders must be laser focused on the desired results. The executive may have to return to the “Assess” phase and review previous collected information.
And yes, even Realtors as independent contractors should have a clearly defined, goal focused mission statement. Believe it or not, such a statement will increase sales for your real estate practice and may even reduce daily stress.
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