In a comment to this blog, Maybe This Is Why You Can't Increase Sales, Grant Schneider referred to the misalignment respective to leaders naming the top three business goals. I, too, have experienced this business misalignment within in my executive consulting and coaching practice.
What this misalignment does is to answer this question:
Why aren’t you where you want to be?
Right now, quickly write down your top three (3) business goals. For most, this activity is not done quickly because many small business owners including Realtors have not invested the time to engage in strategic thinking and then constructing a comprehensive strategic plan.
Usually the first goal is sales or rather income as identified by the balance in the checking account. As to listing the second and third goals, well that usually takes more time if it happens at all.
Each year I review my strategic plan and update my personal and professional goals. These goals are in separated into personal and professional.
One personal goal includes visiting my daughter during Thanksgiving and returning to my home church for a Sunday mass. I have already blocked out a 2-week vacation. Another is saving a percentage of all income. My third one is updating and repairing our home.
Professionally, I have monthly sales goals. Currently my goal to increase sales is on target provided the three transactions currently in escrow close.
Additionally, this year I had a goal to have all 24 continuing education hours completed by June 30, 2020 even though I have until December 2021 to complete these required continuing education units.
Unfortunately, due to COVID19, scheduled classes were cancelled, and my education planning had to be revised. However, by July 31, 2020, I have only six (6) hours to complete this goal. If all goes well, this goal will be completed by the end of August 2020.
Also, I planned to earn my broker’s designation in December of 2020. I don’t know if this will happen again due to COVID.
Yes, President Dwight Eisenhower said, “Plans are useless; planning is everything.” One of the tools I have used for the last 20 years and continue to use personally and professionally with clients is entitled “Executive Strategic Planning.” This tool demands a lot of strategic thinking. (Note: This tool is published by The Trusted Advisors Network.)
The word strategy has Greek origins and simply means for a general to deceive his enemies. Today as Realtors, we have many enemies. No, those enemies are not other Realtors. One very real enemy is COVID. This virus continues to impact lenders as well as sellers and buyers.
With the year now half over, if you are not where you want to be, maybe consider sitting down and devoting some time to revising your strategic plan or even writing one. So by the end of this year, you are where you want to be and business misalignment will be a thing of the past.
Graphic Courtesy of Pixabay.com