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Why Aren’t You Where You Want to Be?

Real Estate Agent with Dirt Road Real Estate SA676002000

In a comment to this blog, Maybe This Is Why You Can't Increase Sales, Grant Schneider referred to the misalignment respective to leaders naming the top three business goals. I, too, have experienced this business misalignment within in my executive consulting and coaching practice.


What this misalignment does is to answer this question:


Why aren’t you where you want to be?


Right now, quickly write down your top three (3) business goals. For most, this activity is not done quickly because many small business owners including Realtors have not invested the time to engage in strategic thinking and then constructing a comprehensive strategic plan.


Usually the first goal is sales or rather income as identified by the balance in the checking account. As to listing the second and third goals, well that usually takes more time if it happens at all.


Each year I review my strategic plan and update my personal and professional goals. These goals are in separated into personal and professional.


One personal goal includes visiting my daughter during Thanksgiving and returning to my home church for a Sunday mass. I have already blocked out a 2-week vacation. Another is saving a percentage of all income. My third one is updating and repairing our home.


Professionally, I have monthly sales goals. Currently my goal to increase sales is on target provided the three transactions currently in escrow close.


Additionally, this year I had a goal to have all 24 continuing education hours completed by June 30, 2020 even though I have until December 2021 to complete these required continuing education units.


Unfortunately, due to COVID19, scheduled classes were cancelled, and my education planning had to be revised. However, by July 31, 2020, I have only six (6) hours to complete this goal. If all goes well, this goal will be completed by the end of August 2020.


Also, I planned to earn my broker’s designation in December of 2020. I don’t know if this will happen again due to COVID.


Yes, President Dwight Eisenhower said, “Plans are useless; planning is everything.” One of the tools I have used for the last 20 years and continue to use personally and professionally with clients is entitled “Executive Strategic Planning.” This tool demands a lot of strategic thinking. (Note: This tool is published by The Trusted Advisors Network.)


The word strategy has Greek origins and simply means for a general to deceive his enemies. Today as Realtors, we have many enemies. No, those enemies are not other Realtors. One very real enemy is COVID. This virus continues to impact lenders as well as sellers and buyers.


With the year now half over, if you are not where you want to be, maybe consider sitting down and devoting some time to revising your strategic plan or even writing one. So by the end of this year, you are where you want to be and business misalignment will be a thing of the past.


Graphic Courtesy of Pixabay.com

Posted by

Leanne M. Smith, MS, GRI, rCRMS

2018 KGVAR Rookie Realtor of the Year-55+
219.508.2859 MST
Life Begins Where the Pavement Ends
Connect with me on LinkedIn:
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Leanne Smith - spot on and I emphasze the strategic part in the planning process.

Jul 31, 2020 08:12 AM
Leanne Smith

Yes the strategic part (deceiving the enemy) is essential. Thanks for emphazing this point Grant Schneider 

Jul 31, 2020 09:23 AM
Lynn B. Friedman CRS Atlanta, GA 404-617-6375
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Leanne Smith 
Inspiational post to be sure!
There''s always time to decide to reach goals by getting organized.
All the best - Lynn

Aug 03, 2020 06:50 PM
Leanne Smith

Organization does help to keep goals in focus and achieveable, thank you Lynn B. Friedman for the kind words as well.

Aug 04, 2020 07:04 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

A wonderful reminder to stay in touch with your goals.

I schedule my goals weekly, because they are in front of my daily on my CRM.

I've never seen COVID as my enemy, I see it the enemy of people that took their health for granted, the enemy of fractured relationships, financial habits  and character. My enemy is lack of focus, procrastination and inconsistency. It is a constant battle to stay consistently focused and active with my goals.


Buffini & Comapany

Aug 03, 2020 09:59 PM
Leanne Smith

Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets Enemy was as something to be defeated.  We are Realtors must learn how to overcome any enemy.  Thanks for sharing. When working with clients, I use 2 - six segmented wheels (Personal and Professional) that are counterbalanced within each wheel. Thank you for sharing your graphic as well. 

Aug 04, 2020 07:03 AM
Wendy Rich-Soto, Realtor/Broker Associate
Keller Williams Realty, LA Harbor - San Pedro, CA
Getting you to your next with a zero failure rate!

Hi Leanne


Thank you for reminding us that we can't hit the target if we haven't identified it yet.  These types of posts are really good wake up calls!  Thank you!



Aug 03, 2020 10:31 PM
Leanne Smith

Wendy Rich-Soto, Realtor/Broker Associate yes you are so true, if you don't know the target, you can't hit it. Thanks for taking the time to share your comment.

Aug 04, 2020 07:01 AM
Brian DeYoung
also affiliated with Berkshire Hathaway Home Services Heritage Realty - Ithaca, NY
The Realtor with personal investment background

Thank you so much. I like to write goals but I sometimes get behind on my strategic plan and this was a great reminder.

Aug 04, 2020 05:06 AM
Leanne Smith

Glad to read the posting provided some positive momentum, Brian DeYoung 

Aug 04, 2020 07:00 AM
Kimo Jarrett
Cyber Properties - Huntington Beach, CA
Pro Lifestyle Solutions

Great post, yet, stating your time line to achieving your goals are very important to schedule as well as the reward factor. There must be a reward IMO by achieving success, the bigger the goal the bigger the reward. 

Aug 05, 2020 04:12 PM
Leanne Smith

My sense is the bigger the goal is the bigger the emotional, mental and/or physical commitment. Thanks for sharing your thoughts Kimo Jarrett 

Aug 06, 2020 05:55 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Leanne Smith  I believe we are where we are supposed to be and it is based on how much of your post we actually applied or did not, hence we are were we are supposed to be:))Endre

Aug 05, 2020 04:22 PM
Leanne Smith

Very well said Endre Barath, Jr. thank you

Aug 06, 2020 05:54 AM