If you hire a writer – communicate!

Services for Real Estate Pros with Marte Cliff Copywriting

When you hire a (trusted) car mechanic you can walk away, knowing that he/she will diagnose the problem and fix it.

When you hire a writer that doesn’t work.

You have to communicate your wishes – and you have to answer your writer’s questions. A share thoughts and ideas with your writerreally good bio is the result of shared thoughts and ideas - with a goal in mind.

Most of my clients are very good at communicating and giving feedback. However, yesterday I was reminded that not all are.

My weekly newsletter post was about agent profiles / bios – and the fact that they are important. At the end I did include a call to action – "If you need a bio or need your bio updated/revised, call me."

I do want everyone to know that writing bios is one of the things I do.

Then I got an email from someone saying “I did that. It wasn’t what I expected, and I’ve never used it.”

What! How can that be? I rewrite and/or revise until my clients are happy. What happened with this guy?

Fortunately, I keep all old business emails in client folders, so I learned –

Starting in May 2018 we wrote back and forth 6 times before I started work on a bio. Within a day I was asking him to send more information – but he never did. Numerous emails went unanswered. Finally, using what he had sent, I went ahead and wrote the bio (3 versions because he wanted short and shorter for social media).

On June 6 he wrote: “Thank you Marte, I've had a opportunity to review the bio. Every thing looks good, although I would like to make a few minor changes but I would like your thoughts.”

I wrote back to say that was fine – just let me know the changes. But, in spite of writing him 8 more emails, between then and September, I never heard from him again until yesterday.

Three things to remember when you hire a writer:

1) Communicate well from the beginning.

2) When your writer says he or she wants your feedback and will make revisions – believe it. A good writer wants the work to please you and will work hard to see that it does. But only if you communicate.We can't read minds.

3) Share more than you think you need to share when filling out a writer's questionnaire. Especially when writing a bio/profile, the more information your writer has the better. It won't all get used in your bio, but it will allow your writer to know you better - and thus do a better job.


Image courtesy of aechan at FreeDigitalPhotos.net


Comments (10)

Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Loved this post and at the same time I remembered we used to follow each other I wonder if it was the glitch or something but it is rectified again, Endre

Jul 31, 2020 09:18 PM
Marte Cliff

Thanks Endre Barath, Jr. That happens to me every now and then - I think "I know I was following them!" Easy to fix!

Aug 01, 2020 08:27 AM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Marte Cliff communication is most important for the writer to determine the type of personality of the subject... hearing a voice answer questions is a great help...

Aug 01, 2020 03:55 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

Communication is incredibly important when someone is writing something for us!

Enjoy your day!

Aug 01, 2020 05:32 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Barbara Todaro A voice is best, but email works too - anything to get questions answered and expectations clarified.

Kat Palmiotti It's impossible to make wanted changes - or even to start in the right direction - if you don't know what someone wants!

Aug 01, 2020 08:28 AM
Lynn B. Friedman CRS Atlanta, GA 404-939-2727
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Marte Cliff 
Yes - on your ZOOM day, you made these same points. Very true - the writer is a writer - not a mind reader!  All the best - Lynn

Aug 03, 2020 06:52 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Lynn - Sometimes I'm amazed at how people think others can read their minds - my husband, for instance.

Aug 03, 2020 09:01 PM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I hope you got paid!!!   You have to work with SOMETHING.  Same for potential clients--irritating when I follow up and follow up and ...no response.  Just be honest and say...I don't think this is going to work.

Aug 04, 2020 01:29 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

I loved Mary Hutchison, SRES, ABR  comment, sometimes it is just that when you boil it down... they just are looking for ways to get out of paying...Endre

Aug 04, 2020 10:04 PM
Lyn Sims
Schaumburg, IL
Schaumburg Real Estate Agent Retired

How are you supposed to write about someone if they don't tell you 'who' they are? What's your business model? Lots of answers needed. Maybe in the end he just didn't like it - that is not your fault at all Marte.

Aug 07, 2020 12:01 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Marte good news the AR 504's are in the distant past you can comment and blog again:)Endre

Sep 02, 2020 10:43 PM