When you hire a (trusted) car mechanic you can walk away, knowing that he/she will diagnose the problem and fix it.
When you hire a writer that doesn’t work.
You have to communicate your wishes – and you have to answer your writer’s questions. A really good bio is the result of shared thoughts and ideas - with a goal in mind.
Most of my clients are very good at communicating and giving feedback. However, yesterday I was reminded that not all are.
My weekly newsletter post was about agent profiles / bios – and the fact that they are important. At the end I did include a call to action – "If you need a bio or need your bio updated/revised, call me."
I do want everyone to know that writing bios is one of the things I do.
Then I got an email from someone saying “I did that. It wasn’t what I expected, and I’ve never used it.”
What! How can that be? I rewrite and/or revise until my clients are happy. What happened with this guy?
Fortunately, I keep all old business emails in client folders, so I learned –
Starting in May 2018 we wrote back and forth 6 times before I started work on a bio. Within a day I was asking him to send more information – but he never did. Numerous emails went unanswered. Finally, using what he had sent, I went ahead and wrote the bio (3 versions because he wanted short and shorter for social media).
On June 6 he wrote: “Thank you Marte, I've had a opportunity to review the bio. Every thing looks good, although I would like to make a few minor changes but I would like your thoughts.”
I wrote back to say that was fine – just let me know the changes. But, in spite of writing him 8 more emails, between then and September, I never heard from him again until yesterday.
Three things to remember when you hire a writer:
1) Communicate well from the beginning.
2) When your writer says he or she wants your feedback and will make revisions – believe it. A good writer wants the work to please you and will work hard to see that it does. But only if you communicate.We can't read minds.
3) Share more than you think you need to share when filling out a writer's questionnaire. Especially when writing a bio/profile, the more information your writer has the better. It won't all get used in your bio, but it will allow your writer to know you better - and thus do a better job.
Image courtesy of aechan at FreeDigitalPhotos.net