The majority of potential homebuyers will decide whether or not to see a property in person based on the photos they see of it online. While photography has been a staple of successful real estate sales for decades, its significance has increased tenfold in the age of the internet. In short, showcasing properties for sale in today’s world calls for great real estate photography.
However, similar to industrial design, graphic design, copywriting, and other creative elements used in pursuit of business success, photography is subject to the winds of change. The style of photography used to sell properties in the past may no longer be the most effective method. What’s more, the benchmark for great real estate photography has risen considerably, with an emphasis on “Instagram grade” images that could be mistaken for prints hanging in a gallery.
The potential for photography to capture the very best of a property gets revealed in an article recently published by Haute Residence. The piece showcases some of the best residential high rise loggias and terraces in Manhattan. The list includes condos in the Bryant, a beautiful new building developed by HFZ Capital Group and designed by David Chipperfield.
The power of photography is not lost on New York’s leading real estate developers. If you see HFZ’s buildings on Instagram, you’ll scroll past one amazing photo after another, all perfectly composed to highlight the exteriors and interiors of their properties. The experience is by design; they want you to stop and appreciate the incredible views, beautiful architecture, and world-class decor.
While exceptional in its attention to detail, this style of real estate photography is not limited to HFZCap listings. Other real estate companies are also seizing on the potential of great photos used in luxury property listings. What’s more, the emphasis on real estate photography is taking off nationwide, going so far as to be utilized for moderately valued properties in middle-class areas.
The willingness to invest in high-quality photography is a marked change from the way photos got used in listings in years past. There was a time when the goal was to make a property look as spacious as possible with little concern for much else. While today’s real estate photographers still do their best to make the most of limited space when framing their shots, the emphasis has shifted away from the square footage. It focuses more on exposure, location, and potential.
The emphasis on great photography in real estate is here to stay. While the approach taken by photographers in composing their images may change over time, the fundamentals will remain the same. Make a listing stand out from the rest. Tell a story through the pictures you show. Give potential buyers the chance to envision themselves in that space. Doing so will prompt more people to schedule a tour, consequently driving up the likelihood of making a sale.
It sounds so simple. That’s because it is; invest in quality real estate photography, and you’ll reap the benefits. To many, what seems like an afterthought of property listings is, in fact, an essential factor in the effort to boost sales in the modern era of real estate.
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