It's hard to believe it's August

Home Builder with The Flooring Girl

I don't know about you, but time has been feeling so weird this year. It's not a new revelation but time is moving both slowly and quickly at the same time.  I know a lot of this is because I'm kind of stuck in my apartment.


Anyway, I finally wrote a new blog post for my site, and it's about the best types of floors when you're flipping a house.  The truth is there is no one size fits all answer and it really depends which part of the country you live in, the foundation of the home, price range and neighborhood, etc.


Also, it varies a bit based on rooms of the home (e.g. main living areas vs bedrooms vs bathrooms, etc.). So it was a challenging article to write, and I hope it came out alright.


I really haven't written an article on my site since beginning on March, as I've been working on so many other things that have higher return. Oh and let's not forget that I've had to pivot several time during this whole things, so the blog itself has been on a hold a bit as I've been working on products, emails, printables and SEOing better posts.


I figured that I should write something quickly as it's been a long time.


July turned out to be a record profit month for me. Part of that was luck (I did well on a once a year promotion and got lucky). Part was due to a mini ebook launch. Part of it was all the funnels I had put in place the previous month.


Surprisingly, my local July 4th fireworks post did very well. Why was it suprising?  Well because we didn't have any official fireworks this year.  I had written the post a few years ago (and I update it each year).  This year, all I did was said that they were cancelled. And, yet, I got over 25,000 pageviews.  Just lucky.


While I think I got to half the work I intended to do, I hope to get the other half done in August.  While July was a wonderful blip, I'm looking for ways to gradually grow my base so that maybe my base earns an extra $500-$1,000 more each month so that things will be strong/stong enough for the holidays (when my traffic always declines) and set up for a strong spring.

My main way to do this will be to steadily grow my blogging email list (via Facebook ads and bundles), new blogger products and funnels.  I'm also hoping to create some more home decor printables and figure out funnels on that part of the business.  I would love to earn at least $1,000  month on that.  So far, it's very clear that I have not figured it out, but I am determined.

After that, the next goal will be to get to $2,000/month on printables, and I'd love to be at $5,000 a month on those by this time next year. I may be crazy, and this project may not go anywhere. But, I feel like I should be able to crack this code, especially since I get so much traffic on the site.


Part of me says I just need to give this time.  But, part of me thinks that I may not have found a real need yet and I may need to reshape things.


Oh, and I was thinking of starting a podcast in September. Maybe something like "As The Flooring Girl" which would be something where people can call in with flooring questions and I could try to answer them.


I figure if I can do short "podcasts" (e.g. 5 to 10 minutes), it will be easier for me to manage and actually get started.  I originally had this idea in 2016, but still haven't taken the plunge. Maybe I will this year.


We'll see what happens. Everything seems to take 3 times longer to do than I expect.  At least we have 153 days in the year.  We can do a lot with that time.

Comments (12)

Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Debbie- you will never need to buy a lawnmower because no grass will ever grow under your feet!  I'm excited to hear about all that you're doing. You're right about's all regional and even then, it often depends upon the community. I staged a luxury condo in Boca. The agent knew her area well and told the sellers that buyers in her condo wanted marble floors...period!

Aug 01, 2020 04:31 PM
Carol Culkin
Diamond Partners Inc - Overland Park, KS
Overland Park Residential Real Estate

It's hard, everybody feels stuck in place. I have not tried podcasts yet, I have some learning to do. Good luck!

Aug 01, 2020 06:02 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

LOL Kathy Streib I thought you were going to say I never need a lawn mower because I live in a Condo. But, yes, I have to keep moving and innovating.

Carol - Yes, I hope things will be better for everyone next year.

Aug 02, 2020 04:52 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hi Debbie - even without the crisis du jour that seems to exist in the world today(or at least the headline version of it) you're right about time.  Speeding by us at times as well as slugging along like a snail.  Oh, well.  Although, some things seem to take longer than planned, much continues to happen.  Your posts/life reinforces that ideas never need to stop.  Keep 'em coming(and going).  It's nice to see the activity.  

Aug 02, 2020 06:00 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Debbie. As you outline you activity, I am exhausted. You are truly active. Enjoy your day and don't forget to recharge the batteries. 

Aug 02, 2020 06:10 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Good afternoon Debbie, 

Love all you ambitions and plans for this month.  Wishing you great success. A

Aug 02, 2020 10:59 AM
Michael Wayne Jackson
Coldwell Banker - Novato, CA
Broker - Seniors Real Estate Specialist Novato

This year is flying by for sure. I cant believe its August 2nd today already.

Aug 02, 2020 12:45 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good evening Debbie Gartner - sounds like a great idea for doing a podcast.  They are popular.

Aug 02, 2020 02:45 PM
Brian England
Vacasa - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Your article about vinyl vs. laminate definitely made me feel better about going with vinyl in my own home.  When my cousin first mentioned vinyl, I thought no way, no how, haha.  Then I started looking at some of the luxury vinyl and it is indeed a quality product these days.

Aug 03, 2020 07:31 AM
Lynn B. Friedman CRS Atlanta, GA 404-939-2727
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Debbie Gartner 
So glad your printables are working out for you! Love hearing about your plans and successes! All the best - Lynn

Aug 03, 2020 07:06 PM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

You are very ambitious and it's paying off! 

Aug 04, 2020 01:32 PM
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR

Debbie Gartner I have faith in you.  You will get it done and on time too.  Stay safe.

Aug 26, 2020 11:08 AM