Marketing Savvy: The Power of Color in the Blink of an Eye!

By
Services for Real Estate Pros with Napa Consultants DRE00893924

We are strong advocates on choosing the right color for your intended market that reflects their psycho graphics (their lifestyle and their brand preferences).  Yes, you will have to some research on this, and then blend the colors with your own style and preference (more research), as long as it is harmonious.

 

When you are refining your branding and marketing package, it is important to focus on the power of color.  The response to color is often subliminal. The eyes see color in .03 seconds equivalent to the blinking of an eyelash.  In that brief moment, colors have to convey the message of the brand which helps create interest and eventually the sale.  This makes it worth the time for a second look.

 

As we peruse web sites as well as the aisles of those open stores, we still apply the .03 seconds principle. Will it catch our eyes? Does it appeal to our psyche?  If it does are we compelled to take a second look?  Would we buy it?

 

Some people may protest at this instant judgment of a product or service without delving in the particulars.  So many times as we speak at conferences, we are often asked the following. “Do people really judge a book by its cover in a branding context?”

 

Yes, they do.  We live in a society that perceives itself as time-starved, and it easier to pick up that bottle of wine or anything else because you like the label or the cover, without further ado.

 

Our favorite example is the couple who picked an agent for their equestrian estate even though the agent had no experience in that segment of real estate over the agent who did.  

 

The owners could not live with having the other agent's sign on their property! Their decision may seem shallow to some. The packaging and the perception of the brand swayed them.  

 

Test the .03 seconds principle. Next time you are in a supermarket, a wine store, or a clothing store, tests what attracts you color wise.  Is it worth a second look?  Did you buy it? 

 

Will your intended target market be drawn to you?

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER   THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

 

“We help you get to the listing table more often and win listings more frequently!”

 

— Ron & Alexandra Seigel, Managing Partners 

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 08/06/2020 05:47 AM
Topic:
Real Estate Sales and Marketing
Groups:
Luxury Home Marketing
Luxury Home Agents
THE LANGUAGE OF LUXURY
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Rainmaker
3,494,158
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Hi Alexandra... being very sensitive to color, I totally understand this. It really is all about those first impressions. And now, having spent another 20 minutes trying to post 4 or 5 comments, I am "outta here," as they say!

Aug 04, 2020 01:39 PM #26
Ambassador
2,042,565
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Well, I get it too. Visual decisions are made very quickly - and as you mention, perceptions are very important. 

Aug 04, 2020 01:49 PM #27
Ambassador
4,258,115
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Ron and Alexandra- I've been known to choose a bottle of wine based on the label alone and I will tell you that the color definitely played a role. 

Aug 04, 2020 03:08 PM #28
Rainmaker
4,921,209
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander I have found that the site is working in spurts..  I try and get comments done first thing in the morning...Crazy!

Aug 04, 2020 03:32 PM #29
Rainmaker
4,921,209
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD Yes, they are and no one knows that better than the food and wine industry.  Color sells. A

Aug 04, 2020 03:34 PM #30
Rainmaker
4,921,209
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib I have too in places where I don't know if the sellers know wine.  Although I have used my phone to look up ratings.  A

Aug 04, 2020 03:35 PM #31
Rainmaker
1,157,468
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

I agree with the 3 second rule. I do online cross stitch and it take only about 3 seconds to decide if I like the color that is in the piece as pops up. I mentally rate which of the color blue, red, green etc I like best from the varying shades of each.

Aug 04, 2020 09:04 PM #32
Rainmaker
3,402,363
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Loved this post when I am anywhere I make eye contact with someone in less than three seconds and there is a connection, Endre

Aug 04, 2020 11:01 PM #33
Rainmaker
3,229,216
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

I agree, there are certain colors I'm drawn to, if they are on a label, count me in.

Aug 05, 2020 12:34 AM #34
Rainmaker
4,921,209
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sharon Lee how fascinating, I had not heard of online cross stitching.  Is there a special site for it? A

Aug 05, 2020 05:54 AM #35
Rainmaker
4,921,209
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre Barath, Jr. Thank you for your nice comment.  Wishing you all the best this week. A

Aug 05, 2020 05:57 AM #36
Rainmaker
4,921,209
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray we are on the same wave length.  This is why the plain wrap look did not work in grocery stores. A

Aug 05, 2020 06:05 AM #37
Rainmaker
580,913
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

What these comments about color remind me of is....seeing home interiors with loud colors!  Or loud decorating.  It can be a turn off for most pp.  Interesting story about the yard sign...

Aug 05, 2020 08:39 AM #38
Rainmaker
1,157,468
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

It is a app thru the play store called cross stitch (eye wind )on the 2nd line. It has a picture of a ball of yarn with a crochet hook thru it. I enjoy it. You just highlight each color with your finger or what I use that is faster is a pen with a rubbery end.

Aug 05, 2020 09:51 AM #39
Rainmaker
4,921,209
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Mary Hutchison, SRES, ABR I have heard so many stories like it.  The most recent was of an agent working with a developer helping him with designing the homes. and all kinds of great suggestions.  When it was done, he opted for another brokerage, hated their sign...A

Aug 05, 2020 10:04 AM #40
Rainmaker
1,557,334
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hello Ron and Alexandra Seigel, I've purchased items before based on how they looked on the shelf, not because I  needed the items. You're right, it takes seconds to grab or walk away and the color is very important. 

Aug 05, 2020 10:34 AM #41
Rainmaker
4,921,209
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Beth Atalay Been there, done that, it is a natural thing to do.  Happy Wednesday! A

Aug 05, 2020 10:47 AM #42
Rainmaker
1,565,241
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

How interesting, but it's true.  For example, some of the new car colors make me want to throw up, and I have to wonder what thought went into that.  lol.

Aug 05, 2020 08:01 PM #43
Rainmaker
1,612,888
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Our local grocery store switched "store brands" a year or so ago, and the colors on the new brand are really a turn-off. Some foods really should not be packaged in green or orange.

Aug 11, 2020 08:13 PM #44
Ambassador
3,713,390
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

I was once a second agent, and one of the next door neighbor came by to tell me the last agent's sign was really awful, and he really liked mine.  The whole color thing is fascinating.  

Jim Weichert bought my first company, and we all got totally bent out of shape when we saw out new signs - a neon yellow that attracted bugs at night.  But guess what?  I started to get bunches of sign calls.  Yellow supposedly sent a sublininal message to slow down.  Go figure.  

Sep 02, 2020 08:13 PM #45
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