Marketing Savvy: The Power of Color in the Blink of an Eye!

Reblogger Roy Kelley
Real Estate Agent with Realty Group Referrals 16766

“Do people really judge a book by its cover in a branding context?”

 

Yes, they do.  We live in a society that perceives itself as time-starved, and it easier to pick up that bottle of wine or anything else because you like the label or the cover, without further ado.

 

 
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Original content by Ron and Alexandra Seigel DRE00893924

We are strong advocates on choosing the right color for your intended market that reflects their psycho graphics (their lifestyle and their brand preferences).  Yes, you will have to some research on this, and then blend the colors with your own style and preference (more research), as long as it is harmonious.

 

When you are refining your branding and marketing package, it is important to focus on the power of color.  The response to color is often subliminal. The eyes see color in .03 seconds equivalent to the blinking of an eyelash.  In that brief moment, colors have to convey the message of the brand which helps create interest and eventually the sale.  This makes it worth the time for a second look.

 

As we peruse web sites as well as the aisles of those open stores, we still apply the .03 seconds principle. Will it catch our eyes? Does it appeal to our psyche?  If it does are we compelled to take a second look?  Would we buy it?

 

Some people may protest at this instant judgment of a product or service without delving in the particulars.  So many times as we speak at conferences, we are often asked the following. “Do people really judge a book by its cover in a branding context?”

 

Yes, they do.  We live in a society that perceives itself as time-starved, and it easier to pick up that bottle of wine or anything else because you like the label or the cover, without further ado.

 

Our favorite example is the couple who picked an agent for their equestrian estate even though the agent had no experience in that segment of real estate over the agent who did.  

 

The owners could not live with having the other agent's sign on their property! Their decision may seem shallow to some. The packaging and the perception of the brand swayed them.  

 

Test the .03 seconds principle. Next time you are in a supermarket, a wine store, or a clothing store, tests what attracts you color wise.  Is it worth a second look?  Did you buy it? 

 

Will your intended target market be drawn to you?

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER   THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

 

“We help you get to the listing table more often and win listings more frequently!”

 

— Ron & Alexandra Seigel, Managing Partners 

 

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Rainmaker
5,885,060
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Please be sure to leave comments at the original blog by Ron and Alexandra Seigel

Aug 06, 2020 05:49 AM #1
Rainmaker
2,200,156
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Roy - Ron and Alexandra are really experts at what they do.  Branding must be done right.

Aug 06, 2020 05:58 AM #2
Rainer
591,671
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Thanks for resharing Roy!

We live in a society that perceives itself as time-starved, and it easier to pick up that bottle of wine or anything else because you like the label or the cover, without further ado.

Aug 06, 2020 06:25 AM #3
Rainmaker
4,922,623
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy,

Thank you for re-blogging our post.  As always we appreciate that you share our post with your sphere.  A

Aug 06, 2020 06:55 AM #4
Rainmaker
3,477,394
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Roy Kelley,  A and Ron come up with great blogs to read every day.  Have a good one

 

Aug 06, 2020 07:13 AM #5
Rainmaker
857,101
Jane Chaulklin-Schott
TEAMCONNECT REALTY - (407) 394-9766 - Orlando, FL
TeamConnect Luxury Homes - Orlando, Florida, 32836

Excellent re-blog,   Roy Kelley .  Oh Yes...the power of color and judging a book by its cover.  I am well aware of my habits, my likes and dislikes.  I do agree in the principle of the .03 seconds.

Aug 06, 2020 11:13 AM #7
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Roy Kelley

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