Real Estate Agents are a necessity when it comes to buying real estate, but nowadays most real estate sales start with an online search. This is why real estate agents need to boost their marketing skills. The following are a few, often unused, ways of getting your properties noticed ahead of your competition.
1-Virtual Tour via Instagram and Facebook: (free)
According to some statistics, 40 million people across the world use Instagram daily, and 1.73 billion people across the world visit Facebook each day. Thus, real estate agents can boost their sales by using these platforms. A virtual tour of properties via Fb and Instagram is a useful way to let your clients know about your services.
How to go live on Facebook:
Going live on Facebook is fast and easy. First of all download the Facebook app on your mobile and log in with your account.
After login with Facebook follow these steps;
● Click on the live camera icon in the top left column of your News Feed
● You can also add effects to your video if you want.
● Click to start your broadcast.
● Click on finish button to end your live video
How to go live on Instagram:
● Click the camera icon on the top left of your feed.
● Click on Live option at the screen, then tap the start recording button.
● To end live video, click the end button
2- Post Ads in Instagram Stories: (paid)
Instagram has over 1 Billion active users monthly. You can promote your business by posting ads in Instagram stories Via Instagram,
To post an ad in the Instagram story follow these steps:
• Create Facebook page
• Switch your Instagram personal account to the business account (go to account setting)
• Link your Facebook page with the Instagram account (go to Instagram settings for this)
• Sign in to Facebook ad manager with your Facebook page
• Select the video or image which you want to post as an ad
• The aspect ratio of your Instagram ad should be 9:16 (use any photo editor for this)
• Save your ad on your desktop screen.
• Go to your Facebook ad manager and click the placement section. Always select “edit placement" option according to your requirements
• Select Instagram and Instagram stories in the placement option because you want to run your ad in a story in Instagram story
• Select your budget package.
• Select format (video or picture)
• Lastly, upload the ad that you saved on your desktop and it’s done
3-Creating A Whatsapp Group: (free )
According to some statistics, there are more than 2 billion WhatsApp users across the globe and daily 1 billion people use it .
Thus Whatsapp Marketing has become very popular recently, and many businesses are taking advantage of it to boost their business
Real estate agents can create a Whatsapp group and invite prospective clients to join. They can then increase their real estate sales by uploading pictures and videos of the properties they are selling for people in the group to view.
How to create a Whatsapp group:
1. Open Whatsapp app.
2. Click on “more options” on top right.
3. Click on “new group”.
4. Add participants. You can add up to 250 participants in a group.
5. Name the group of your choice.
6. Now chat and upload what you want.
A Well- Rounded Marketing Campaign Must Also Include Web Design and SEO
The foundation of any marketing campaign should be your company’s website. A company’s real estate website should be;
1. User friendly
2. Contain eye-catching pictures or videos of properties for sale
3. Contain necessary information about the services that you provide
4. Include complete contact information of your business
For your website to get found easily in Google searches, you should use the latest SEO, also referred to as search engine optimization, techniques.
Some of these include:
• Use correct keywords in your content. The use of correct keywords can bring a lot more traffic to your site.
• Use “google analytics” to see what your audience wants to read.
• For SEO your website should be responsive If your website takes too much time to load it will lead to less traffic.
• Make sure your content is complete. If Google sees your content is well written, it will rank your website higher in the search results.
In closing, try and take advantage of these wonderful and affordable options for advertising your company on FB,
Instagram and Whatsapp: 3 more tools to add to your marketing arsenal!