Many agents tout their prowess as all the things then can do for their listings. They will cite all the latest and greatest tools, apps, and the multiple places the listing will appear!
Let’s dispel the mystery of marketing luxury or any other segment of the real estate. The truth about marketing is pricing the home right. Then showing it off in the best light. That means providing the best possible presentation packaging and using those exposure tools to reach buyers and agents who represent them.
The real marketing challenge is getting the listing in the first place. That means marketing YOU. It is doing what it takes to achieve top of mind status. You, the brand, has to come to mind more frequently than anyone else. It also means doing what it takes to facilitate word of mouth advertising.
And of course, you have to live up to your promise of value. That is exactly why some agents get the lion's share of the marketplace, whereas others do not.
That way, they will be chasing you, not the other way around. And that is why, we say, "we help you get to the listing table more often!"