Ask An Ambassador: Find What Works For You

By
Real Estate Agent with RE/MAX Alliance 513.520.5305 www.LizTour.com SAL.2002007747

There are many different varieties of blogging, some are more successful at generating business than other methods...BUT just because a particular approach works for me doesn't guarantee it will work for you.  And on the other hand what works for you may just not fit me at all.

Anyone that reads us knows that I'm a big fan of niche blogging.  We cover Cincinnati patio homes and condos and subdivisions and new construction.  Those posts are by far our most productive when it comes to generating consumer contacts.

When you get really focused, you'll find that you have less competition for eyeballs.

If I write a post about Cincinnati condos for sale, I'm most likely going to get trounced for page 1 results by Zillow, Realtor.com, big brokerages and others with WAY more advertising dollars than I have.

But if I narrow that focus down to Mason's Harbourwatch community condos for sale, now we're talking something that gets placement and causes my phone to ring, all because I have something SPECIFIC that consumer's search for AND is more detailed than the big sites get:
(incognito Chrome search results, the top two results are our Wordpress IDX search pages)

Now not every subdivision or long tail home search post ranks #1, but if I can fairly consistently rank in the top few spots, the odds of a consumer with a specific place they want to be finding me is pretty good.

And while ActiveRain may not have all the SEO clout it used to (more competition, fewer resources on tuning the site for the latest algorithm, etc.), the site STILL works.

If I search "Shaker Run patio homes for sale", I get our IDX page spot 1, another local agent #2 (and their match is NOT specific to patio homes), two Zillow returns that again are NOT patio home specific, and then in spot 5 our 2011 ActiveRain blog post about the community.  So in the first 5 spots, we've got the two matches that will actually provide a patio home buyer what they're looking for AND create the impression "you guys are EVERYWHERE when I search for patio homes!".

Now the same strategy might now work for you.  Perhaps there aren't subdivisions, or the natural niches are already flooded with agents working the same niche (golf course homes, waterfront homes, etc.), so a different strategy might be called for. 

Maybe you become the local eyes about town for small businesses and events and that gets you known.  That works for some.

Or maybe you push something specific to you.  Volunteer work, a hobby, etc. that can have likeminded people find you and have an instant bond because you have something in common.

Personally, I do like to throw in some personal stuff on occasion.  I do not expect those posts to rank page 1, and even if they did, who would be Googling "real estate agents who are beekeepers" or "real estate agents who do cat rescue"?  But as a human interest aspect as part of our website or blog, those human interest topics have a place for someone who most likely ALREADY found us via a subdivision post or some other query and just needs a little push to have reason to like us and hire us.

So my blog mix strategy may be totally different than yours, but it's up to us to find the mix that works for our personality, our market AND gives us clients we actually want to work with.

Find your target audience, identify what they need, then tailor your work to reach them.

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Alliance
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

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Comments (22)

Chris Ivy
Ivy Vine Investments - Memphis, TN
Sell Your House Fast For Cash In Memphis Tennessee

A+ post Liz and Bill!

Aug 11, 2020 06:57 PM
Liz and Bill Spear

Thanks!

Aug 11, 2020 08:52 PM
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

Thanks for the post and for reminding with great examples the value of niche marketing Liz and Bill Spear! Jeff 

Aug 11, 2020 10:36 PM
Liz and Bill Spear

It works for us, so we keep on plugging away.

Aug 12, 2020 05:58 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Bill. Sometimes the little guy can be more flexible and knowledgeable. Enjoy your advantage.

Aug 12, 2020 05:11 AM
Liz and Bill Spear

The 800 pound gorillas can't be everywhere.

Aug 12, 2020 05:58 AM
Brian England
Vacasa - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I thought what you said yesterday in the zoom call was spot on, you really know what you are doing!

Aug 12, 2020 05:34 AM
Liz and Bill Spear

Blogging for 10 years will teach you a few things :)

Aug 12, 2020 05:59 AM
Dario Ferreira
Attleboro, MA
Internet Marketing

Other RE agents should do what you do, instead of complaining that people only search on Zillow :)

Instead of location, location, location, they should "think": long tail, long tail, long tail.

Aug 12, 2020 05:44 AM
Liz and Bill Spear

Long tail is our moneymaker.  If you have consumers that find you AND aren't already working with an agent, you're more likely to get ready now prospects contacting you. 

At least for now, Z and others can't accurately describe our niche.  Google matches them on search results for homes WITH patios, not PATIO homes, so the consumer gets a false positive and comes back to our content which actually provides what they wanted in the first place.

Aug 12, 2020 06:01 AM
Anna Banana Kruchten CRS, CRB, Phoenix Broker

Exactly Dario Ferreira !

Aug 12, 2020 10:34 AM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Excellent as usual.  Thanks for reiterating the message and the long tail emphasis.

Aug 12, 2020 07:09 AM
Liz and Bill Spear

It's where we can win.  I'm not going to get close to "Cincinnati homes for sale", but when I narrow down I can get placement and business.

Aug 12, 2020 07:41 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill(and Liz too) - reinforcing the Master of Your Domain soliloquy you know so well.  

Aug 12, 2020 07:14 AM
Liz and Bill Spear

It's a theme I keep touching on because I know it can work.

Aug 12, 2020 07:42 AM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Bill in my mind you've doggedly worked for yearwith a plan that works extremely for you.  We did as well and plan to on another project as time moves forward. Like you mentioned, doing what works for you is paramount to ranking and getting your phone to ring. Great post!!  How about you teach this on the Tuesday Zoom call?

Aug 12, 2020 10:32 AM
Liz and Bill Spear

The beauty of niches, if you identify a good one it can really pay off.  Maybe on the Zoom, a matter of balancing the demands for time.

Aug 12, 2020 02:59 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

hi Bill- I can remember when you began writing about patio homes and it really worked for you. I agree- you could do a zoom call when your other job isn't calling your away.

Aug 12, 2020 11:24 AM
Liz and Bill Spear

That's the challenge with 2 pm. EST Tuesdays.  I can make some, but not all.

Aug 12, 2020 03:00 PM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Great reminder post about niche creation and how to do it effectively. Thank you.

Aug 12, 2020 02:40 PM
Liz and Bill Spear

Find a good niche and it can really do a lot to have an agent stand out from the pack.

Aug 12, 2020 03:00 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Bill:

Lots of excellent advice here that can work for many depending on preferences, the local market and other issues. Your example of patio homes is a good one with the data to back up your success with this niche. That niche label wouldn't work here - it's not a type of home we have - the example sure works.

Jeff

Aug 12, 2020 05:01 PM
Liz and Bill Spear

Exactly, your homes and my homes serve the same purpose, but entirely different features.  You've got oceanfront, a mighty scarce commodity here :)

Aug 12, 2020 06:21 PM
Lynn B. Friedman CRS Atlanta, GA 404-939-2727
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Liz and Bill Spear 
I completely agree: "the site STILL works."
Enjoyed your comments on the ZOOM Tuesday at 2pm meeting!
All the best - Lynn

Aug 12, 2020 08:44 PM
Liz and Bill Spear

Lynn, Love seeing the old posts still generating calls for us.

Aug 13, 2020 06:19 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

As the saying goes, we must follow our bliss to where we want to be in life

Aug 12, 2020 09:18 PM
Liz and Bill Spear

And part of that includes finding home buyers and sellers we'd want to work with.

Aug 13, 2020 06:19 AM
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Bill and Lizz, yes, I have seen this work and it does generate great connections, and clients. The hard part is the discipline to write regularly about one niche.

Aug 13, 2020 05:35 AM
Liz and Bill Spear

And there are times there is not much for me to write about our niche.  Only so much new construction, etc. to cover.  That's what I love about getting a good IDX page written, self refreshes with new listings and very little otherwise needs to be changed.

Aug 13, 2020 06:22 AM
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

As usual a great post full of useful information.  Google still likes niche markets, something the Zillows of the world can't do!

Aug 13, 2020 06:26 AM
Liz and Bill Spear

And knowing what the competition can and can't do can create opportunities.

Aug 13, 2020 12:19 PM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hello Liz and Bill Spear, this post is filled with great information, definitely worth following your tips. 

Aug 13, 2020 09:44 AM
Liz and Bill Spear

Always looking to shorten the blogging learning curve for our ActiveRain friends. 

Aug 13, 2020 12:19 PM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I have to thank you and say that long ago I was lucky enough to read your blog. Read the comments and the results. I was then able to fine tune my market reports to individual communties. I get calls from reports i wrote 5 years ago. I also get calls from reprots i just wrote and share on social media. It gives me exposure the multi million dollar national companies pay for to get. 

Aug 13, 2020 01:12 PM
Liz and Bill Spear

And that's the beauty of blogging.  Overall, it's VERY cost effective, mostly just costing us time and relatively little cash outlay.  Love the results we get and glad we were able to help you too!

Aug 13, 2020 05:07 PM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

Yes, the more focused we become, the less competition for whatever it is we are focusing on. Thanks for your post (as always)!

Aug 14, 2020 06:58 AM
Liz and Bill Spear

And part of the beauty of it is most of our competition won't make the effort, so it's just one more way for us to get found.

Aug 14, 2020 08:43 AM
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Great advice Liz!

Find your target audience, identify what they need, then tailor your work to reach them.

Aug 15, 2020 11:03 AM
Carol Culkin
Diamond Partners Inc - Overland Park, KS
Overland Park Residential Real Estate

Thank you for this, It makes sense ....excellent advice! gotta add more neighborhoods to my list! 

Aug 18, 2020 07:16 AM