Google Algorithm Change Turns Internet Searches Upside Down

Real Estate Technology with Norcal Web Designs

A glitch or recent change in Google's Algorithm on August 10, 2020 sent the Twitterverse into an uproar and had many SEO (Search Engine Optimization) Experts thinking Google Armageddon had finally arrived. SEO's watched the SERP's (Search Engine Results Page) like a stock ticker on Black Monday thinking that the latest Google Algorithm update had undone years of search engine optimization work in the click of a button.


Twitterverse Reacting to the Latest Google Algorithm Update

I first wrote about the changes occuring on my website, but the first one to report the incident was rustybrick, a.k.a. Barry Schwartz an SEO expert on Twitter. Everyone noticed a similar trend beginning at approximately 2 p.m. 8/10/2020. Keyword searches for high value search phrases started to produce some seriously odd results. New websites and odd low domain authority websites were receiving top positioning in preference of well established brands like Yelp, Angies List, Home Advisor, Trulia, and many power publishers found themselves relegated to page 3 or 4 of a search result.

This went on for hours until finally we all started to see search results level out. Odds are you may have missed all the hub bub. The seach engine drama only went on for around 12 hours or so until Google fixed the problem. The question remains though, was this latest glitch an upcoming Algorithm change similar to Panda and Penguin updates that changed the search engine optimization game forever? It bears watching for the next few days and weeks to see if a new algorithm change is being quiety tested and rolled out behind the scenes.

Did you notice any craziness in search the other day with your Real Estate website? Respond in the comments below.

Comments (1)

Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Google changes algorithms every other minute.  And if we depended on Google to survive, we would be long gone...Thank you for letting us know.  A

Aug 13, 2020 07:29 AM