Geolocation API, which allows for geo-tracking data is not negative on its own. It provides a variety of benefits such as finding friends in their exact location, designing maps based on population movements, and most importantly, connecting experts with those seeking their expertise. But how does geolocation API support advertisers and marketers?
Through geolocation API, your smartphone device can track and communicate your browsing habits, online product choices, and the shops you most frequently visit throughout your week. This information is then sent to advertisers (with your permission) which then customizes the quality and quantity of advertisements you receive. This can include notifying you about a nearby shop that sells one of your most frequently browsed products, or a banner advertisement showing up on every website you browse. More so, you can find invitations to try out products and services right in your Facebook messenger inbox. The possibilities are plentiful for marketers to reach you once they use your geolocation data that tells them where you like to shop, how often, what are your favorite places to go and sites you visit. Yet, none of that has to be intrusive. Privacy is maintained when the user makes sure to decide what he wishes to share and how often. He should also be made aware that he or she is being tracked.