Choosing an SEO company is a very important decision. The agency that you choose will have a huge impact on your business. A very good SEO company can help you grow and make more money. A bad one can drastically hurt your online presence and can easily lead to bankruptcy. Because of this, whenever you choose an SEO company, take into account the following very important things.
Specialties And Services
According to Peter Kent SEO Expert Witness, the first step you have to take when you look for such an agency is their website. After all, the company is involved in an industry in which a product is automatically associated with a website.
The website of the SEO agency gives you access to a lot of information you can use to make a choice. Look for awards and reviews that are received. Also, see if the company is specialized in something and see if something else besides SEO is offered.
Check Reviews And References
At the end of the day, you want to make sure that the agency is good at its job. In order to do this, you want to look at references and reviews. These are oftentimes available online. Do not just blindly take a look at the testimonials listed on a website though. You have to dig deeper.
What you have to do is to find reviews that are written by past and current clients. They will give you access to information that you can take into account when you make your final decision. Obviously, you have to call some of the previous clients to be 100% sure that accurate information was offered.
Carefully Review Case Studies And Portfolios
As you decide to hire an SEO company, be careful with specifics. You want to know exactly what was done for customers in the past. This can be done by analyzing published case studies and portfolios. What is particularly important is to look at the style of the agency and the results that were generated. This also helps you to figure out how other services are integrated into SEO, like social media management and PPC advertising.
If the portfolio of the SEO agency is not published, ask for it. Every serious company has one.
Learn About The Staff
Last but not least, at the end of the day, people work on your site. Because of this, you want to know the experience and qualifications of those that will get the job done. LinkedIn is a great option to gather some information. However, what is particularly important is to analyze the SEO team and the management team. Look at individual backgrounds so that you can make sure experience is there.
There are numerous SEO agencies that you can consider these days from all around the world. Due to this, make sure that you take the process one step at a time. This is really important. You want to learn all that you can about the services offered and compare as many companies that fit your budget as possible. At the end of the day, you want to get the best possible quality for the money you will pay.