Branding Moment: Are You Dancing to the Beat of a Different Drum?

By
Services for Real Estate Pros with Napa Consultants DRE00893924

colorful Chinese drum

Personal branding in business such as in luxury or any other specialty in real estate marketing is about setting your own tone, listening to your gut instincts, finding your own rhythm and dancing to the beat of a different drum—your unique brand signal.

 

Conforming to the norm will not get you very far. Distinguishing yourself from your competition, stepping out, and making a statement will help you reach top-of-mind status in your marketplace.

 

Standing out from the crowd sometimes takes courage. Blending in is often times considered to be safer. Switch places!  Ask yourself the following questions:

 

If you were ready to sell your home who would you select to market your home under than you?

 

Who are the first three agents who come to mind in your marketplace?

 

Who do you trust?

 

Prioritize them.  Who comes to mind first, second, and third?

 

Do any of them really stand out as unique?

 

What are the characteristics that each possess that is distinguishable from the other two?

 

The goal of personal branding is to make the implicit explicit, to amplify what is unique, what is different about you, obvious.  That way people who can appreciate your unique qualities can quickly gravitate to you because they recognize that you are a match.

 

The common fear, when taking a unique stance is that there will be a scarcity of potential clients who will appreciate your uniqueness when you express your authentic self as a brand. The truth is there only appears to be scarcity of clients when you appear to be like everyone else.

 

We encourage you to follow your heart and listen to your inner voice. Tune into your unique brand signal. Dare to dance to the beat of a different drum.

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER   THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

 

“We help you get to the listing table more often and win listings more frequently!”

 

— Ron & Alexandra Seigel, Managing Partners 

 

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Topic:
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Luxury Home Agents
THE LANGUAGE OF LUXURY
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luxury real estate personal and company branding

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Show All Comments
Rainmaker
2,950,749
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I am definitely not the type of person that likes to adhere to the norm, but I think I might if the norm was better, haha.

Aug 18, 2020 07:18 AM #3
Rainmaker
1,906,181
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Nice message for this Tuesday morning. Learning to dance to your own drum leads to a happier, more fulfilling life.

Aug 18, 2020 07:29 AM #4
Rainmaker
5,883,760
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for sharing your experience and your advice.

Take care, be safe and have a great day.

Aug 18, 2020 07:35 AM #5
Rainmaker
3,960,121
Dorie Dillard CRS GRI ABR
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Ron and Alexandra Seigel,

I feel a gold star coming soon on your post! Great message if you want to be top-of-mind, stand out from the crowd and be the agent of choice when sellers are thinking of selling their home.

Aug 18, 2020 07:37 AM #6
Rainmaker
3,476,034
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Good Morning A and Ron,  How did you know I play the drums?  Another great blog by you to pass on to us.

 

Aug 18, 2020 08:24 AM #7
Rainmaker
4,921,226
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Will Hamm I did not know you played the drums!  Thank you for the kind words. A

Aug 18, 2020 08:38 AM #8
Rainmaker
4,921,226
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dorie Dillard CRS GRI ABR Thank you for the comment, and you definitely are a stand out in Canyon Creek.  Your stats show that.  A

Aug 18, 2020 08:41 AM #9
Rainmaker
4,921,226
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy Kelley You are as always welcome.  I enjoy your comments.  A

Aug 18, 2020 08:44 AM #10
Rainmaker
4,921,226
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Lottie Kendall I always imagine kids learning that at a young age, and then the highschool nonsense would not have the trauma of popularity as part of it. A

Aug 18, 2020 08:45 AM #11
Rainmaker
4,921,226
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Brian England Good for you for not adhering to the norm...A

Aug 18, 2020 08:52 AM #12
Rainmaker
4,921,226
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Barbara Todaro many interpret stepping out of the box as changing outfits.  Happy Tuesday!  A

Aug 18, 2020 08:56 AM #13
Rainmaker
1,157,468
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

I think I have always marched to the best of my own drum. Speaking of drums that is a gorgeous one.

Aug 18, 2020 09:48 AM #14
Rainmaker
4,921,226
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sharon Lee No doubt about it and now you are defintely drumming away!  A

Aug 18, 2020 10:39 AM #15
Rainmaker
4,921,226
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Grant Schneider well said, and it sure will give you a good guideline of one is doing. A

Aug 18, 2020 10:44 AM #16
Ambassador
4,258,143
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Ron and Alexandra- you have to decide who you and your company are and what you stand for, as well as why people should use your service. Stand out!

Aug 18, 2020 06:05 PM #17
Rainmaker
3,229,907
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

Back in the day, I played the drums.  Could not read music, I just went with the beat.  Today, I still go my own way, it works for me

Aug 19, 2020 01:32 AM #18
Rainmaker
3,374,682
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

Alexandra/Ron, So true. It's a crowded Real Estate field out there. Great question to ask who you would choose and who stands out in your mind!

Aug 19, 2020 04:59 AM #19
Rainmaker
2,777,103
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

Am I dancing to the beat of a different drum?  I always have, and I always will!

Aug 19, 2020 05:41 AM #20
Rainmaker
3,402,836
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

I am all about trust and when you call me about my listings I sound like I am trying to talk you out of buying land.... and with some people I sell them a Condo or a House instead and that is developed by Trust... loved your post. Alexandra I could not be some who well let me put it diplomatically want to undress to get attention:)Endre

Aug 20, 2020 08:39 PM #21
Ambassador
2,042,565
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

It is a crowded industry, and we are not the right fit for everyone. I like the question, "who would you choose?" It's telling. D

Aug 22, 2020 06:35 AM #22
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Rainmaker
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