Personal branding in business such as in luxury or any other specialty in real estate marketing is about setting your own tone, listening to your gut instincts, finding your own rhythm and dancing to the beat of a different drum—your unique brand signal.
Conforming to the norm will not get you very far. Distinguishing yourself from your competition, stepping out, and making a statement will help you reach top-of-mind status in your marketplace.
Standing out from the crowd sometimes takes courage. Blending in is often times considered to be safer. Switch places! Ask yourself the following questions:
If you were ready to sell your home who would you select to market your home under than you?
Who are the first three agents who come to mind in your marketplace?
Who do you trust?
Prioritize them. Who comes to mind first, second, and third?
Do any of them really stand out as unique?
What are the characteristics that each possess that is distinguishable from the other two?
The goal of personal branding is to make the implicit explicit, to amplify what is unique, what is different about you, obvious. That way people who can appreciate your unique qualities can quickly gravitate to you because they recognize that you are a match.
The common fear, when taking a unique stance is that there will be a scarcity of potential clients who will appreciate your uniqueness when you express your authentic self as a brand. The truth is there only appears to be scarcity of clients when you appear to be like everyone else.
We encourage you to follow your heart and listen to your inner voice. Tune into your unique brand signal. Dare to dance to the beat of a different drum.