Ask An Ambassador: What Did It Get Me?

Real Estate Agent with RE/MAX Alliance 513.520.5305 SAL.2002007747

life is more than real estateThis weekend was an ActiveRain anniversary for me:  10 years of posting daily without missing a day.

Did I write EVERY day?  Nope.  In that 10 year span were all kinds of Life events planned and unplanned, but what I was always able to do was either write and post, or for predicted events, have some draft posts ready to flip to Active. They weren't always works of art, they weren't always going to lead to business, but they kept me in the habit of posting daily.

So what did those 3,650+ posts get me?

1.  Well more than a few "are you done yet??" questions from my spouse since many of those posts were written later in the evening...sometimes REALLY late.  :)

2.  A MUCH bigger digital footprint.  You throw your blog signature out there 1000s of times and sooner or later Google just might recognize you.  And when Google recognizes you, so do other agents looking to refer business and consumers looking for agents.

3.  A more thorough knowledge of my area, mostly due to niche blogging. You want to know a bit about a subdivision?  Cruise through it to take some sample housing pictures.  You'll get a feel for how well it's maintained, if there are any quirks to know about, what the amenities are, etc.

4.  A better relationship with builder's reps.  You want to work a niche, it's good to have some go-to people that can tip you off when a new community is coming, a new phase opening, a new floor plan, a new model home, a monthly promotion, etc.

5.  A significant portion of our business.  Mostly due to our low maintenance housing niche blogging, but also back to item 2, more agent to agent referrals since we're easier to find.

6.  A reputation of being here every day.  Some of you know we'll be here every day and every Tuesday will be an Ask An Ambassador post and hopefully with that comes an expectation that we'll provide decent content for you to read.

7.  A lot of relationships built in the Rain.  Some are just here, some have migrated to other social media venues, some have made it to in-person meetings, but the foundations for them started right here in this community.

8.  I found it easier to blog because I became trained to pick up on ideas and how to develop them, where to find pictures when I needed them, and which topics I just needed to walk away from.

Am I the same blogger that started here years and years ago?  No (but for that matter ActiveRain isn't exactly the same place either).  My intent has shifted.  Comments are nice, but they don't pay my bills and they don't get me closer to buying that 25 acres for us to build our retirement home.  I have less free time to spend socially then I did at the beginning, and that's the double edged sword of blogging.  Focus on the things that make your phone ring and you'll have less time for the things that initially helped make your phone ring.  I don't read as many posts, I don't leave as many comments.  Nothing personal, but the life of engineer/real estate agent/amateur zookeeper means my optional activities are on a tight leash.

And the last thing I've gained? The realization that I can take a night off any time I want and my blogging house won't collapse.  There are a lot of evergreen posts out there working year after year and they give me the latitude to ease off the throttle any time I choose.  And frankly, I'm more and more inclined lately to do exactly that when it comes to my blogging.  So if you find a day in the near future that you see a big blank on the blog roll where my post would have been, no need to file a missing person report, I just took a night off rather than throwing one more post on the blogging bonfire.

So that's a wrap!  Need help with your blogging?  Just ask.

Bill of Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Alliance
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


Search Homes:  Https://

Our Website:

 FacebooktwitterWordpressYouTube Pinterest






Comments (26)

Alan May
Jameson Sotheby's International Realty - Evanston, IL
A moving experience!

You've certainly earned a night (or two) off.

Aug 19, 2020 08:28 AM
Liz and Bill Spear

We're getting there :)

Aug 19, 2020 10:14 AM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Congrats, your efforts have paid off and you are a great AR Ambassador!

Aug 19, 2020 09:01 AM
Liz and Bill Spear


Aug 19, 2020 10:16 AM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Bill- between the bees and 4 legged children and garden and oh yes, that "other" job of yours, it's amazing you have time for anything. #8 is a key point for me. I've learned to 'see" the blogging moments which has helped tremendously. Congratulations on 10 years. 

Aug 19, 2020 12:45 PM
Liz and Bill Spear

That has been a big help, recognizing ideas when they present, and they do present often when you're tuned in.

Aug 19, 2020 06:02 PM
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

So impressive! I remember years ago when AR had 30-day writing contests. I always did them but found it challening to write something with meaning. I was very happy when the month was up. 

And here you've been plugging away every day for many thousands of days. And I will say that I always read your "Ask an Ambassador" post and find them very well thought out.


Aug 19, 2020 01:21 PM
Liz and Bill Spear

It was a 30/30 challenge that got me going many years ago.  The originator of that challenge hasn't been active here for a long time, but that's part of the nature of this community.

I try to provide something of value with the AAA posts that can hopefully help people gain from their blogging efforts.

Aug 19, 2020 06:03 PM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Congrats on your 10 year anniversary Bill & Liz!  Amazing how times flies by so fast.

Aug 19, 2020 01:33 PM
Liz and Bill Spear

I can't count the number of kids that have been born and well into elementatry school since I started this blogging :)

Aug 19, 2020 06:04 PM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

That is consistency exemplified. Well done.

Aug 19, 2020 02:49 PM
Liz and Bill Spear

Or stubborness :)

Aug 19, 2020 06:04 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Congratulations Liz and Bill Spear I remember that 30/30 challenge and that's what got me started writing daily. I have found that the world does not stop without a nightly blog. But it did take a long time to admit it. No blog tonight!

Aug 19, 2020 09:26 PM
Liz and Bill Spear

It became a personal challenge more than anything else, because logically I know I've got more than enough posts out there to keep finding us business.

Aug 20, 2020 06:13 AM
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH

Thanks for sharing Liz!!!

You throw your blog signature out there 1000s of times and sooner or later Google just might recognize you.  And when Google recognizes you, so do other agents looking to refer business and consumers looking for agents.


Aug 20, 2020 06:56 AM
Liz and Bill Spear

You're welcome!

Aug 20, 2020 10:58 AM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Congrats on 10 years! We do not get a plaque or a tshirt for this?

Aug 20, 2020 07:27 AM
Liz and Bill Spear

I'm not sure there's anyone left at HQ that knows where to find the T-shirts :)

Aug 20, 2020 10:59 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

Congratulations Bill.  That's a hellava accomplishment.  I've got a two year history and then.... well.... I didn't anymore.

Aug 20, 2020 01:17 PM
Liz and Bill Spear

You've had plenty of reasons to focus elsewhere.

Aug 20, 2020 07:43 PM
Ben Yost - 303-587-4297
First Time Home Buyer, Mortgage Rates, Pre-Approval - Denver, CO
FHA, VA, Conventional - Mortgage Loans in De

Congrats and very positive outlook on getting yourself out there. Plus it sounded like you had some fun writing for others to enjoy and learn! Rock on.....

Aug 21, 2020 07:22 AM
Liz and Bill Spear

I've mostly enjoyed blogging, it's a great change of pace from my engineering work.  And this whole community is basically a Pay It Forward philosophy, so if I can help others make their blogging more productive, even better.

Aug 21, 2020 08:23 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Congratulations on the anniversary, Bill. That's quite an accomplishment, with many benefits for you and Liz, and for us!


Aug 21, 2020 08:00 AM
Liz and Bill Spear

I've tried to make it a win-win :)

Aug 21, 2020 08:23 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Congratulations. You are a force in Active Rain, can't imagine the platform with you in it. You'll get that acreage you're dreaming about...

Aug 22, 2020 06:31 AM
Liz and Bill Spear

Thanks!  Just working towards that goal, need to sell more houses to reach it sooner :)

Aug 22, 2020 08:21 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Liz and Bill Spear,

You have done it your way and created success! You have more energy than many full time agents because working full time as an engineer, listing and selling real estate, Bee Hive operator, blogger extraordinaire...You make it happen and are admired.

Aug 22, 2020 09:32 AM
Liz and Bill Spear

Thanks!  I value the reputation I've earned here and care about the success of this community. 

Aug 22, 2020 08:30 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Liz and Bill Spear - I like your balanced approach.  I have been here 9 years and it has taken time but I have also reaped benefits.  But taking a balanced approach and piviting is always wise.

Aug 22, 2020 10:40 AM
Liz and Bill Spear

I have to always keep an eye on what works and what doesn't.

Aug 22, 2020 08:30 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

We always have to calculate what things are worth before we jump in the pool headfirst, so to speak.

Aug 22, 2020 09:54 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

A balanced approach is always key in matters like this in generally in life even more.

Aug 22, 2020 09:57 PM
Liz and Bill Spear

We definitely have to keep things in perspective and adapt as we need to.

Aug 23, 2020 07:56 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I'm thankful for Karen starting that 30 in 30 challenge in 2010.  It got my butt into gear and into the habit.

I'm glad I don't post daily. I've found quality over quantity works much better.  Last year, I just did 6 new articles on my main site and so far this year just 3. And, yet, I keep growing - traffic and income.  I've now also been finding that the my time has a much better ROI on non blogging activities (like email and product creation.

My thinking has definitely evolved over the last decade.

Aug 23, 2020 06:39 AM
Liz and Bill Spear

Karen's challenge certainly helped get me in the habit.  We have differing goals as far as content and size.  I don't think daily is out of hand exclusive of quality, but I'm not trying to write 3000-10,000 word posts either that are as comprehensive as you are.  The joy of blogging, we each find what works best for us.

Aug 23, 2020 07:55 AM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Happy Anniversary...AND Birthday, Bill! I have to say that you have more than earned that day many as you need! Thank you for all you do for the community! Looking forward to seeing you at tomorrow's meeting.

Aug 24, 2020 05:45 PM
Liz and Bill Spear

Glad to be able to help today!

Aug 25, 2020 04:16 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Happy Anniversary and Happy Birthday Bill.  Here is to you a dedicated blogger who will help anyone that asks. I feel fortunate to call you a friend. 

Aug 25, 2020 10:39 AM
Liz and Bill Spear

Glad to have you as a friend also!

Aug 25, 2020 04:16 PM