This weekend was an ActiveRain anniversary for me: 10 years of posting daily without missing a day.
Did I write EVERY day? Nope. In that 10 year span were all kinds of Life events planned and unplanned, but what I was always able to do was either write and post, or for predicted events, have some draft posts ready to flip to Active. They weren't always works of art, they weren't always going to lead to business, but they kept me in the habit of posting daily.
So what did those 3,650+ posts get me?
1. Well more than a few "are you done yet??" questions from my spouse since many of those posts were written later in the evening...sometimes REALLY late. :)
2. A MUCH bigger digital footprint. You throw your blog signature out there 1000s of times and sooner or later Google just might recognize you. And when Google recognizes you, so do other agents looking to refer business and consumers looking for agents.
3. A more thorough knowledge of my area, mostly due to niche blogging. You want to know a bit about a subdivision? Cruise through it to take some sample housing pictures. You'll get a feel for how well it's maintained, if there are any quirks to know about, what the amenities are, etc.
4. A better relationship with builder's reps. You want to work a niche, it's good to have some go-to people that can tip you off when a new community is coming, a new phase opening, a new floor plan, a new model home, a monthly promotion, etc.
5. A significant portion of our business. Mostly due to our low maintenance housing niche blogging, but also back to item 2, more agent to agent referrals since we're easier to find.
6. A reputation of being here every day. Some of you know we'll be here every day and every Tuesday will be an Ask An Ambassador post and hopefully with that comes an expectation that we'll provide decent content for you to read.
7. A lot of relationships built in the Rain. Some are just here, some have migrated to other social media venues, some have made it to in-person meetings, but the foundations for them started right here in this community.
8. I found it easier to blog because I became trained to pick up on ideas and how to develop them, where to find pictures when I needed them, and which topics I just needed to walk away from.
Am I the same blogger that started here years and years ago? No (but for that matter ActiveRain isn't exactly the same place either). My intent has shifted. Comments are nice, but they don't pay my bills and they don't get me closer to buying that 25 acres for us to build our retirement home. I have less free time to spend socially then I did at the beginning, and that's the double edged sword of blogging. Focus on the things that make your phone ring and you'll have less time for the things that initially helped make your phone ring. I don't read as many posts, I don't leave as many comments. Nothing personal, but the life of engineer/real estate agent/amateur zookeeper means my optional activities are on a tight leash.
And the last thing I've gained? The realization that I can take a night off any time I want and my blogging house won't collapse. There are a lot of evergreen posts out there working year after year and they give me the latitude to ease off the throttle any time I choose. And frankly, I'm more and more inclined lately to do exactly that when it comes to my blogging. So if you find a day in the near future that you see a big blank on the blog roll where my post would have been, no need to file a missing person report, I just took a night off rather than throwing one more post on the blogging bonfire.
So that's a wrap! Need help with your blogging? Just ask.
Bill of Bill & Liz aka BLiz