Along with personal skills and an eye for meeting customers needs a good real estate agent's most important tool is a solid marketing strategy and implementation. Being an industry in which the difference in skill between agents is often negligible, it is often the little things like a good and informative website or a local blog tieing the housing market in with the greater community that can be the difference between getting a listing or not. With the glutton of real-estate agents currently in the market as well as the current demand for housing due to low-interest rates an impressive marketing campaign/portfolio is of the utmost importance. Below is a list of 4 real estate marketing strategies that are effective and easy to implement by anyone or any team.
A great way to provide value and information to clients and or a potential client base is to host a free in-person seminar or more likely due to COVID-19, a virtual webinar. There are several different ways you can use webinars as a successful marketing tool and in the grand scheme of things as an augment to your overall marketing offerings. One example of using a seminar or webinar to provide value to customers is providing them with educational "classroom-type" lectures and or videos that inform clientele on generalities or specifics related to real estate, for a general example, a brokerage company offers a webinar for young homebuyers that covers the basics of buying a home or financing a home purchase with a mortgage. A more specific example of a potential webinar would be based on location and or more specific detail, a southern California real estate firm could have a webinar titled "A guide to Ranch Style Homes in the San Fernando Valley". Seminars, Webinars, Classes, lectures, etc. are an excellent way to establish and build relationships with new leads.
Buyers and sellers who are looking for a new real estate agent or just perusing the internet for future reference will more than likely utilize the internet to do so. A good website allows searchers to find free information, currently listed homes, and other practical information including contact information (which should be easy to find and placed in a prominent position) and other helpful information. For the actual listings that you or your company has for sale, it is important to use clear, quality, professionally done photos alongside a unique description of the home/property and its surrounding area. 3D Virtual tours are another customer-friendly application that providers great value to a website and is likely to retain visitors which can turn into leads and subsequently clients. The tour allows a prospective buyer to view a home from the comfort of their computer or no matter where they are with a smartphone.
Probably the best way to promote and market real estate listings in 2020 is via the numerous and popular social media channels and platforms that exist. Platforms like Facebook, Instagram, Twitter, Pinterest, along with other forms of social media like a Youtube channel and a Google business page, place yourself, company, and or brand in the spotlight where clients can come to you instead of having to search for them. In terms of social media, all pages should be linked with your website and instead of being listing intensive or overly boring the content on such pages should feature interesting, eye-popping images and links, basically anything that a client might find useful of being interested in without trying to sell directly to them. Social media platforms also offer the ability to advertise for a relatively low cost and allow your properties to be seen by a large number of people. In addition to content and advertising, another crucial aspect of running a successful social media campaign for real estate marketing is being in direct contact with potential customers including being available to answer any questions or concerns they may have. Responding to and ultimately receiving positive reviews is another one of those difference makers that can make the difference between gaining a client or not.
The traditional real estate office window display is a great way to obtain leads in a more passive manner and adds a more physical advertising element to your companies real estate marketing mix. The beauty of window displays is that they provide useful information to seekers even when the office itself is closed, the window displays themselves allow companies and agents to display property listings, realtor bios, and contact info, information about the local area and its housing market, as well as open help or seminar schedules among other information.
By implementing a mix of free seminars/webinars an interconnected social media profile and website as well as the traditional advertising element of window displays, you and your company are likely to reach customers you never would have before and to build long-lasting profitable relationships.