Starting an Online Business in 2020

Industry Observer with ThinkHealthyFITNESS

So you’re tired of the daily grind? The 9 to 5? You want to escape from your cubicle and want something with more freedom. Why not start an online business? Why not free yourself from office politics, boring coffee room conversations, and tough bosses.

How do you do that? It’s not as hard as you think. In fact, with all the services and tools available online, it’s now easier than ever. Whether this is your first time considering starting an online business, or maybe you’ve thought about it before. Here is a simple guide to get you started.

Which Business?

With so much opportunities available, it might be difficult to choose. Let me tell you a little secret. The easiest option with the lowest barrier to entry is a blog. Blogging is one of the most popular ways to spread information. By having a blog, you’ll entertain readers, spread information, and become a better writer. As a bonus, you can earn money from your blog.

Blogging Platform

I always recommend a self-hosted solution above hosted options. A self-hosted blog lets you use your own domain (although some hosted options do too), makes your blog easier to monetize, and, maybe most important of all, let’s you own your blog.

The best one, which most sites use, is Wordpress. It offers an user-friendly dashboard, many plugins, page builders and fast and responsive themes. I always recommend a fast and responsive theme as internet users are picky with the sites they visit.

For a self-hosted blog, you also need hosting, which brings me to my next point.

Good Hosting

There are several excellent hosting providers available to any online entrepreneur. You can Google, read and compare the different options before you make a choice. Most of them have some promotion running and most offer similar features. Things to look out for are storage space, security and speed.

Some also offer the option to buy a domain name with the hosting, or they include a domain name with the hosting package. Which brings us to the next point.

Domain Name

You definitely need a domain name. Choosing a domain name is easy. You can name it anything. It can relate to what you’re blogging about, or what you’re interested in. You can even use your name as a domain name. The only requirement is that it should be available.

Once again, like with hosting providers, do a comparison to see where you’re getting the most value for the price you’re paying.

There you have it, the simple steps to start a blog. You can now start writing or, if you want to add some bling, read on.

Stock Photo Subscription

Sure, you can write all you want on your blog, but readers don’t enjoy staring at a wall of text. You’ll want to add photos. Photos break up the text and they improve reader engagement across all your posts. For this you’ll need a stock photo subscription.

There are some free stock photo platforms available, but with a subscription you’ll have access to a larger variety of photo. Remember, were starting an online business, this is an investment, so you need to treat as a business.

Email Marketing Platform

Once you’ve hooked your readers, you want to nurture and manage your readership. Interesting news and content in their inbox will have readers coming back for more. That’s what you want. Email Marketing Platforms exist for this reason and I encourage you to use one.


It takes some research and some time to get everything in place. Once that’s done you can start writing and engaging with your readership.

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