Are Open Houses a waste of time?

By
Real Estate Agent with NextHome Premier
https://activerain.com/droplet/5nTS

I'm often asked this question from sellers.  My response is the same every time.  No, Open Houses are not a waste of time.

It is not possible to predict with certainty where your buyer will come from and so I am a firm believer in turning up the volume on all possible channels, and that includes Open Houses.

Also, I find that Open Houses are more - not less - popular with today's buyers who appreciate the anonymity and flexiblity they provide.  Buyers move a long way along the sale continuum using online search and information resources. Open House visits are a good leading indicator that a buyer is progressing and ready to move beyond their online experience to actually touring and considering homes.  Just as with their searching/browsing, they often prefer to take that step on their own terms. Open Houses allow them to do so.

Even buyers that are working with me actively and exclusively on their search enjoy attending Open Houses to supplement the time we spend one on one.  If the mood catches them on an Open House day they can do a little window shopping on their schedule and at their pace.

So while it is true that if a buyer has a real and urgent interest in a property he/she will likely reach out to an agent to make an appointment, why not leverage the opportunity Open Houses present? 

If you hire me to sell your home, then I consider it  my job to maximize the exposure of your home to potential buyers.  Open Houses are one way to do just that. Assuming the seller is agreeable, I recommend Open Houses particularly when first listed (and after a price adjustment) and every other week thereafter until the house sells.

  

 

 

 

Posted by

Jeanne Feenick

Sales Associate, NextHome Premier

Unwavering Commitment to Service, Unsurpassed Results

NJAR Circle of Excellence 2007 through 2017

NJ Realtors Distinguished Sales Club

Office: 908-325-5000

Direct: 908-337-0943

Email: jefeenick@gmail.com

Search all Garden State MLS Listings for free

Mobile search: Text GO to 8550553-6100

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
Real Estate Sales and Marketing
Location:
New Jersey
Tags:
marketing your home
tips to sell
effectiveness of open houses

Spam prevention
Show All Comments
Rainmaker
351,253
Carol Culkin, ReeceNichols
ReeceNichols Real Estate - Overland Park, KS
Overland Park Residential Real Estate

I think it depends on the part of the country, and location. I was a Realtor in upstate NY for 10 years before moving to Kansas. There, buyers who came through open houses were pretty much looky loo types. Here, statistically there's a better chance a buyer will make an offer and not already have an agent. 

Sep 07, 2020 07:50 PM #1
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
113,789

Jeanne Feenick

The Agent you choose REALLY does make a difference
Curious what your home is worth in today's market?
*
*
*
*

Additional Information