How to Be a Better Online Influencer Through Blogs

Services for Real Estate Pros with Second Self Virtual Assistance

An Influencer is a person or group of people who have the ability to influence the opinions of others. Having a blog is one of the best ways to set yourself up as an influencer. Blog posts give you the opportunity to promote yourself and demonstrate your expertise. The challenge is getting noticed by the crowds of people in your target market.

Great content is a must. Here are four tips that will help you do that.

  • Narrative Structure – In search engine optimization (SEO) circles, there is a saying that says “storytelling is SEO for the human brain”. This means that the human brain is optimized to hear stories. This is true in a far more literal sense than you might expect. From the beginning, telling stories is how people understood things and passed on knowledge. Stories help us feel like we know the writer and develop trust in them.
  • Keep Your Audience in Mind – Think of your blog posts as your product. Be aware of who your target market is. The more connected you are to your demographic, the better your chances of spreading your posts will be. This is a great time to mention that your blog posts must be made “shareable”.
  • Skim-Worthy Articles – People are busy and, let’s face it, have a short attention span. This issue has exacerbated with the popularity of social media. Take Facebook for instance. When we check-in, it’s normally a distraction. We don’t have time to read pages of text. Your articles need to be made easy to skim through. This is easily accomplished with the use of headers, bolded text, and bullet points. Your readers can quickly glance at your posts and get drawn into what they are especially interested in.
  • Be the Expert – Let your readers know that you are the expert in your field; that you know your position inside out, upside down, and backward. If you decide to hire a blog writer, be sure they know your niche and subject matter. If you’re a Realtor®, find someone who works with individuals in that field. Otherwise, you could run the risk of hiring a writer who will write bland content.

BONUS TIP: Blog promotion is essential to be seen in a sea of other posts. Whether you write your posts or hire someone else to write them for you, have a promotion structure in place. Post to your social media accounts, email to your appropriate contacts, and include your blog link and/or posts in newsletters and other promotional materials.

To become a better influencer through blog posts, implement these four tips as well as the bonus tip. Check your analytics to see which posts resonate with your readers. Watch your readership grow as you are seen as an influencer and thought leader in your market.

Comments (5)

Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Hi, Pamela!

One of the most important things one can do to become an influencer is to use original material.  This way, you find your own voice and readers appreciate that.

Sep 08, 2020 02:06 PM
Paddy Deighan MBA JD PhD - Vail, CO
Paddy Deighan J.D. Ph.D

excellent tips on a very inportant topic. Everyone wants to be an influencer but few are willing to put in the time and effort to become one!! Nice original psot. Thank you!!

Sep 11, 2020 11:32 PM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Two of your points really stood out to me: the 'tell a story' approach, which I do agree with (however, some of the cooking / recipe websites take this to the extreme!) and keep it short--our attention spans are shorter and most pp won't scroll through paragraphs and paragraphs of copy.

Sep 14, 2020 09:26 AM
Pamela Cendejas

Mary Hutchison, SRES, ABR - I agree with your short attention span comment. I have actually left a webinar when all got was copious amounts of text.

Sep 24, 2020 12:09 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Yeah there’s nothing wrong with getting ideas from other sources and then putting your own experience out there in response.

Oct 08, 2020 10:09 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I see what you mean telling the story can be tedious thing with a lot of pressure to it if it’s not naturally occurring. Mary Hutchison, SRES, ABR

Oct 08, 2020 10:10 PM