It’s been awhile since I’ve written a blog post, other than sharing a photo of my great grandchildren. Thinking about a topic that interests me is a challenge.
I can remember when I joined ActiveRain on Sept. 30, 2009 and was totally intimidated, Lenn Harley told me to write what I know. I think I knew more then than I do now!!
I’m now retired, after 42 years in the real estate business. My last 10+ years have been dedicated to marketing. I made the phone ring. I accomplished most of that by target marketing using direct mail postcards.
The phone is not ring very much right now, but no one is mailing postcards either! It’s expensive. It must be done consistently. It requires some creativity. Those are the facts!
Having said that mouthful, it seems that this generation of real estate agents think less of “old school” methods than they should!! Their website is the focus of their marketing.
Driving the general public to your website is a long journey. It’s a task that takes more time than any real estate agent who does not have deep pockets could survive. Websites are an important factor when it comes to consistent sharing of thoughts and information about the market, but there is life beyond the Internet!!
Being found in everyone’s mailbox is a much faster way to “shake that fruit from the tree.” By the time enough fruit falls on your website to create a steady flow of income, you’ll be out of business.
Both online AND offline marketing are important and necessary to thrive. Surviving is like treading water, and that should never be a goal. Long, strong strokes that result in new business should be the game plan, but one needs to work properly to attain that status.
Do you have a game plan? Does it reflect enough activity to create something better than survival?
Just a simple thought for the moment….