My high school mascot was a shark, we were taught to be a shark in all matters of life which basically meant to survive you keep moving forward. These days business is not what it was before the pandemic, or even where it was at the beginning of the pandemic. Things are not anywhere close to being back to normal but it's important more now than ever to work harder than you even think you need to be. If you want to be number one you need up your advertising on all fronts. While online ads (Facebook, Linked In, Twitter) get high feedback it's still so important to send those postcards and newsletters, especially when reaching out to an older demographic. You want to be everywhere! I've noticed a huge decline in mailed ads and have been genuinely surprised by it. When asked, a real estate agent I know told me she has cut back to solely online advertisement to save money and time. I know times can be tough but you have to just keep your head up and move forward. A great quote from Walt Disney himself: " Around here, however, we don't look backward for very long. We keep moving forward, open up new doors, nd doing new things... and curiosity keeps leading us down new paths."