New Jersey Tech CEO Offers Sound Advice On VPN Technology

Education & Training with Ulistic Inc.

Most people have heard of VPNs and that they can protect Internet users from being tracked online. Still, it’s not exactly apparent when you should be using them — or how to use them, for that matter.

We spoke with Guy Baroan, President of Baroan Technologies in New Jersey, to help us understand what VPNs are and how they, and other safety steps, should be used to protect private identities and stay safe on the web. This information is useful for both individuals and business owners and upper-level management.

What Is a VPN?

Guy offers more than just VPNs as advice for staying safe while browsing the web. But before we dive into the details, let's explain what a VPN is.

VPN stands for virtual private network. Basically, a VPN is a service that allows you to mask your Internet protocol address, or IP address, while using the Internet.

Most of the time, your IP address is like your license plate number. Wherever you go online, it follows you. Whatever you do online, it follows you. Someone may be tracking what you search, what you click on, how long you stay on certain webpages, and much more with your IP address. Naturally, this can lead to security breaches in many forms.

To create a more private connection to the Internet, VPNs use random IP addresses, scattering your location and making it virtually impossible to track your online activity.

When Simple Browsing Leads to Security Threats

Perhaps there was a time when users could safely browse the Internet without fear of being tracked or targeted by cyber hackers. But that time is unfortunately long past.

Today, having a VPN in use (especially whenever you are using a public Internet connection) is indispensable to keeping yourself safe online. Guy states clearly that, “When you are on an unfamiliar wireless network, [you should] always use a VPN client software … Never connect to an unknown open wireless network. If you have no choice, do not log into sites that will require your credentials or other personal information.”

Here are his other recommendations for keeping your identity private and safe while browsing the web:

1. Ensure endpoint protection at all times.

No matter what devices you’re using, ensure that all endpoints are secure. Be sure to block unknown threats, constantly monitor all systems, protect all of the apps you use, and train your employees well in best practices for cybersecurity.

2. Update your software (and keep it updated).

Software is constantly changing, and updates and patches need to be installed regularly. Any holes in your updates could lead to a security breach when hackers take advantage of non-updated software and programs.

3. Be password savvy.

Passwords are one of the easiest ways for hackers to breach personal accounts and hardware devices. The best way to keep your passwords protected is to make sure you're not using the same password for multiple sites.

In fact, Guy says to, "Keep your passwords secure and unique per site. Do not reuse a password. Use a password manager like LastPass or 1Password."

4. Be careful providing personal information online.

Many people freely type in their full names, addresses, phone numbers, driver's license numbers, and Social Security numbers — without worry. In fact, this isn't a great idea.

Some websites that are secure may be fine to trust with your data. If you're not sure of the security of a certain website, however, never give up your personal information. This also goes for providing credit card information.

If you're not sure whether a website is secure or not, Guy says to, "Check for the lock within the browser address to ensure that there is a certificate in place which encrypts the communication between you and the site.

Today even the bad guys can make the site look secure. Be sure you know what site you are entering this type of information into."

5. Avoid sharing too much information on social media.

Because your social media account is likely connected to your real name and other detailed personal information about you, it's important to tread lightly. Don't share too much personal information on social media, especially if you have a public account and/or haven't cracked down on the security options in your system preferences.

6. Use a VPN whenever possible.

Again, VPNs are one of the best ways to stop yourself from being tracked online. If you have VPN software, be sure to flip it on when browsing. It never hurts to use VPNs at home, but, in particular, always use them on unknown networks.

Best Practices for Choosing a VPN

You've likely heard of a number of VPN services that are available. It can be difficult to choose between these many options, so below are a few of the features that Guy recommends looking for.

You'll want to find a VPN that:

  • Can be used on a number of platforms, including mobile devices and desktop computers

  • Has a good reputation

  • Allows for a fast connection

  • Is easy to use

  • Has servers located throughout the world

  • Will not collect your information

  • Has a high level of security

  • Is an established, sizable company

  • Is “always improving their services and product”

Do You Have to Pay for VPNs?

There are free VPNs available, but it's a better idea to purchase one with a good reputation. Any type of business organization should purchase a high-end VPN for all of their in-house computers and other devices as well as the personal devices of their employees.

Why Shouldn't You Assume You’re Exempt From Security Threats?

The bottom line of what Guy is trying to drive home is that you need to be aware of cybersecurity threats at all times and take steps to stop them.

These threats lurk everywhere, and hackers will stop at nothing to reach your systems and steal your data. It doesn't matter how big or successful your business is — or even if you have a business, for that matter. No industry is exempt, and no person is either.

Take the steps necessary to protect yourself from security threats. You won't regret it.

Comments (14)

Mel Ahrens, MBA, Kelly Right Real Estate
Kelly Right Real Estate - Hood River, OR
Customized Choices for your Real Estate Needs

I was advised to never use a free VPN. Your "free" VPN is selling your activity as their payment.

Sep 13, 2020 09:20 AM
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Thanks - I've never heard of VPNs.  Did Guy offer up any suggestions for VPN companies to use?

Sep 14, 2020 02:31 PM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Hi Stuart Crawford really good article.  I bet you that many agents/brokers don't know about a VPN. So glad your wrote about this subject. Thanks!

Sep 14, 2020 02:40 PM
Greg Mona
eXp Realty - Scottsdale, AZ
Professional Real Estate Representation for YOU!

Thanks for the great suggestions here, Stuart Crawford. Way back in my former career as a civil engineer, our networks were always of the VPN variety. We could not afford any of our information to be breached, as the ripple effects would be disastrous. Quite honestly, I never gave much thought to using a VPN for my work/home computers. I may have to rethink that now!

Sep 14, 2020 07:40 PM
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!


This is something that everyone and their brother needs to look into and get.  I just subscribed to a VPN provider this past Spring and could not be happier.  I just regret it took me so long to learn my lesson.

It is worth it just to know you are screwing with all the folks that like to send you "targeted advertising"

Sep 14, 2020 07:48 PM
Pam Jank
Coldwell Banker Schneidmiller Realty - Coeur d'Alene, ID
Your Coeur d'Alene & North Idaho Real Estate Pro

I use a VPN whenever I travel ouside of the US.  It looks like it might also be beneficial to use one in the US?

Sep 14, 2020 07:48 PM
John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Hey Stuart Crawford. Thanks for the great article.  I use the VPN that comes with my password manager. Do you feel that is satisfactory solution for a small business owner, or is something more complex needed?  It does cover all devices and it is a paid service. 

Sep 14, 2020 07:57 PM
Paddy Deighan MBA JD PhD - Vail, CO
Paddy Deighan J.D. Ph.D

I have been utilizing Hide My Ass for years...other than the great name it is a great service and I have no complaints and they have server options from all over the world..which is a nice feature especially for geo-blocked activities such as sports viewing

Sep 14, 2020 09:58 PM
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

Geat report!  I have been looking for a password manager, so will check out LastPass or 1Password.

Sep 15, 2020 05:27 AM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Great post with useful information. I use a VPN, but it often drops, so always need to turn it back on.

Sep 15, 2020 06:28 AM
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Best Hawaii Realtor!

Good article Stuart Crawford .  Maybe your nex blog should be compared VPN's.  Aloha!


Sep 15, 2020 08:59 AM
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 570-801-5525

Good info. Stuart. Question, what does it mean to ensure endpoint protection. "Ensure endpoint protection at all times. No matter what devices you’re using, ensure that all endpoints are secure."  Thanks!

Sep 15, 2020 01:46 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I keep hearing and seeing things online about express VPN services and it’s pretty interesting to be able to say watch TV from England or get different media in various markets but I’m always a little shaky on it and quite hesitant.

Sep 15, 2020 02:41 PM
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

I know nothing of what you speak! VPN sounds a bit Greek to me

Any suggestions on good VPN companies a person can trust?



Sep 15, 2020 11:38 PM