10 Easy Things for Struggling Realtors to do Right Now!

Education & Training with @properties

So this is a short post... but something I placed as a comment on someone elses blog.  I feel terrible that there are Realtors struggling out there and would like to share 10 simple things that I know will help ANYONE regardless of what area or market.  I hope it helps - Matt


It's nice to see others reaching out to you at this time of questioning.  As a coach I will tell you that Susan has some good insight into finding a company that is proactive (I don't know anything about your company so I'm NOT telling you it isn't!).

What I will tell you is this.  All the talk about thinking positive can only take you so far.  It's time to realize that this business, as with most business, is hard work and requires you to change with the times.  This doesn't just mean that you need to learn (and use!) new technology... you need to be and stay proactive.  I have a number of ideas on my blog at www.theyoufactor.com but here is my top 10 list of things to do.

•1.   Know your numbers cold.  (DOM, Ave. Price, Inventory, Etc.)  By doing this you will be the ultimate resource and talk intelligently about the market.

•2.   Communicate these findings to your personal and business sphere.  Be honest about it and don't try to fluff anything up. People will respect this, and it will boost your confidence level.

•3.   Make a schedule for Proactive (P) time.  Block off 2 hours, 4 days a week, to make proactive. This isn't looking for properties, or putting things on Realtor.com. This is proactive communication with your sphere, calling FSBO's, finding article of interest for your sphere, go on broker's opens, blog, etc...

•4.   Work on your personal brand.  There are some great books out there that I have recommended on Amazon  Make it Authentic and you will be on brand all day long

•5.   Get some new training.  Contact your local board and take new classes that they have to offer or get a new designation

•6.   Learn new technology.  check out my blog at www.theyoufactor.com where I talk about technology and better yet how to use it.

•7.   Become a neighborhood expert.  This not only means numbers, but also stuff that pertains to lifestyle.  Restaurants, shops, bars, schools, etc.

•8.   Do open houses in the neighborhoods that you are becoming an expert in and SHARE ALL YOUR HOMEWORK WITH POTENTIAL CLIENTS! Make them into a buyers book and give them out to everyone who comes in.

•9.   Meet with your mortgage professionals and ask them to teach you EVERYTHING about the latest financing available.  (Remember that FHA is NOT a dirty word!)

•10.   Lastly, make a list of your Top 10 clients that you have worked with or have referred you business in the past and get them involved in your business.  Tell them what you can do for them, what type of stuff they would pass onto their friends, etc.

That's only 10, but it's alot of work.  The thing that you have to realize is that the agents that will be doing business in a year and the ones that are doing business right now... are all doing this already.  Make a plan... set a goal(s)... and plan out everything in between.  Email or call me if I can help in any way.

Matt Dollinger



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Doris Freeman
Broker/Agent, Realtor, Madison-Gibson-Crockett

Interesting post and comments, but I agree 10 easy steps maybe 10 steps that sound easy, but you'll have to work hard at them

Have A Great Day

Jun 17, 2008 03:28 PM #71
Pam Holzem
The FireStar Realty Group - Hastings, MN

So I just had to go on your home page to see what you are if you're not an agent. I'm trying to decide what you mean by "dead-following". You look too young to be a "Dead Head".

Thanks for sharing. I really like #3.

Jun 17, 2008 04:26 PM #72
Matt Dollinger
@properties - Chicago, IL


Thanks for the compliment.  I might have not been there for the best of shows, but I was there for a number of them (we were partial to the Deer Creek, St. Louis, Chicago leg of the tour).

#3 is great.  That's what get's you moving in the right direction and making things happen.

Matt Dollinger


Jun 18, 2008 12:09 AM #73
The Brewer Team - Benchmark Realty
Benchmark Realty - Franklin, TN

Matthew - THanks for the advise. It's all good, and I agree with you on the value of e-pro. Most e-pro sturdents are trying to get to where we are ready are working. I've talked to several who would like to become a forece in the blogging world, but don't have the courage to start.

Jun 18, 2008 02:02 AM #74
Pat Abrams

Thank you so much for sharing your great tips. I am a fairly new agent so I soak up all I can get.

paabrams@yahoo.com    http://www.enjoypahrumpnevada.com  Century 21 Aaimheigh Pahrump NV

Jun 18, 2008 03:50 AM #75
Christopher Zabka - Social Media Manager
Zolve.com - Colorado Springs, CO

As someone who's in real estate media, I couldn't agree more with numbers 4 and 6. Building an effective online brand and learning the basics of new technology will put you further ahead than many others now and in the future!

Jun 18, 2008 06:30 AM #77
Li Read

Terrific list!     Not just for new realtors, though -- sometimes "old" realtors forget to continue the good work, and start to slide.     Superb advice.    thanks!


Li Read,

RE/MAX Salt Spring

Jun 18, 2008 08:16 AM #78
Erin Newington
(916) 585-3858 - Elk Grove, CA
Elk Grove Realtor

Thanks for the information it is a good reminder! Now it is time to implement!

Jun 18, 2008 10:00 AM #79
Teresa McDonald
EME Realty - Florence, SC
ABR, Florence and Lake City SC Real Estate

Thanks for this wonderful list. I am glad you mentioned e-Pro. I was thinking of taking it, but I am pretty good with the internet so it doesn't sound like something I need. I will be taking the ABR course in October.

Jun 19, 2008 10:11 AM #80
Hope Goss
Ventura Property Shoppe - Ventura, CA
Ventura Real Estate

Great list, thanks.  We spend so much time everyday reacting to things.  It's soooo important to block out some time everyday, no matter what, to be proactive.

Jun 23, 2008 02:07 AM #81
Marcela McCoy
INI Realty Investments, Inc. - Jacksonville, FL

Thanks Matt,

I just recently made a list of the designations that I want to pursue & numbered them in the order that I want to pursue them.  I am doing several things on your list & will be more proactive in the areas that I know that I need to be.

Jun 23, 2008 07:48 AM #82
Matt Dollinger
@properties - Chicago, IL


Good for you.  Make sure you have your clients understand what all those letter are after your name and what VALUE it provides them as an end client.  Proactivity is key... good luck!


Jun 23, 2008 07:55 AM #83
Marcela McCoy
INI Realty Investments, Inc. - Jacksonville, FL

Thanks - I certainly plan on explaining how that benefits them - I want to start with the ABR course since I want to target first time homebuyers.

Jun 23, 2008 08:33 AM #84
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

Matt: I can attest that ALL of these work.  But you forgot Active Rain!  This place has been generating a lot of leads.

Jun 23, 2008 08:36 AM #85
Richard Ives
Chicago, IL

Great post Matt.  Have a great day!

Jun 23, 2008 10:37 AM #86
Melissa Sall
Sulek & Dutton Real Estate - Saint Clairsville, OH
Realtor ~ Belmont County ~ Ohio

Great tips to share! Thank you. I'm printing the list and starting to put it in place today!

Jun 24, 2008 06:25 AM #87
Ginger Walker
Keller Williams Realty - Stafford, VA
Realtor e-PRO,CSP

great post and great comments!  thank you for all the information this was helpful

Jun 24, 2008 04:16 PM #88
James C. Johnson
Legacy Real Estate - Sioux Falls, SD

great post - I plan to get started right away - thanks for the grea tips

Jul 19, 2008 09:23 AM #89
Tara Stone
eXp Realty - Alexandria Township, NJ
NJ Estates and Stables

great post...I always tell fellow realtors..."Open your mouth to everyone! You never know who is buying or selling or has someone in their world that is".

Jul 29, 2008 02:38 PM #90
Sonja Adams
Samson Proprties - Purcellville, VA

Thanks for the great plan...its basic and the key is consistency!

Sep 12, 2008 05:08 AM #91
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