Like it or not, change is one of the constants in life. Even a hermit will experience some form of change. Savvy marketing adapts to changes as soon as possible. And in this day of age of electronic communication, it is easier to do that.
Your marketing has to adapt to the current situation, if you want to stay relevant. You have to research, and no you cannot rely on general research. If you want results, you have to specific and know the market you are trying to reach intimately. You cannot rely on old data and research generated by someone else.
Since March, when life changed as a result of the current health issues. we have noticed an abundance of stale promotion. For instance, department stores continued touting the latest fashion wear for resorts and cruises, as cruise lines went belly up, and resorts closed their hotel doors.
Five of Santa Barbara's high end resorts closed their doors during the lockdown, and have just reopened. Thus far cruise ships are not allowed in our harbor, even though this generated a significant revenue for the city.
This morning's email included four pages of "What's Trending Now!" in fashion. Each page had 36 photos. The majority was extravagantly dressy clothing, jewelry, evening wear, office wear etc. Formal events are still being cancelled one after the other.
Stay relevant, stay current, and stay flexible! Do not assume everyone will move to the country away from the cities. Some will and some will not. Those who moved to the country may return back to the cities, and vice versa. And once again, you will have to research what is happening in the marketplace, and continue to adapt.