Blogging is like selling houses, step 1, get them interested and through the door.
Your blog's title is your bait, your invitation, your "come on in and sit a spell!".
But the HOW you do it, there's the challenge.
If you have a captive audience, you can go full Click Bait mode and have a decent shot of it working. If you're cruising through ActiveRain's blog roll and you've just passed your 65th market report, you're ready for SOMETHING different to catch your eye. A decent title, especially by someone who already has a reputation for providing good content, has a very good chance of getting me to open the post.
But not all audiences are captive, are they? Step outside of this community and your average home buyer and seller have (perhaps literally) MILLIONS of choices. For instance, if I Google "Cincinnati homes for sale", Google returns 22,200,000 results in just over half a second and the gorillas are there in force right at the top of the results, Realtor.com, Zillow.com, Redfin, Trulia. I've got to go well down the 2nd page before I find an individual agent's site, and when was the last time YOU went to page 2 for a search result for something you wanted?
So when I'm trying to grab consumer eyes on the wild wild Internet, I'm going to drill down a bit further and head for Long Tail country.
Cincinnati patio homes for sale in Heritage Pointe
Cincinnati patio homes for sale with 3 car garages
Cincinnati new construction patio homes for sale
Yeah, the titles are as dry as sawdust, but they serve two purposes:
1. They tell the search bots specifics about what I'm blogging about and as long as the internal content matches up, the SEO is good
2. They tell the consumer very clearly what the post is about and whether or not they should click
The dry stuff is my bread and butter for gaining clients. Those detailed posts CAN and DO rank, especially when I've made them into IDX pages on our Wordpress site.
Key takeaways:
Know your audience
What will it take to get their attention?
Build your posts with that knowledge in mind.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz
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