Ask An Ambassador: Nude Pic Inside!!

Real Estate Agent with RE/MAX Alliance 513.520.5305 SAL.2002007747

 Michelangelo's David replica

Blogging is like selling houses, step 1, get them interested and through the door.

Your blog's title is your bait, your invitation, your "come on in and sit a spell!".

But the HOW you do it, there's the challenge.

If you have a captive audience, you can go full Click Bait mode and have a decent shot of it working.  If you're cruising through ActiveRain's blog roll and you've just passed your 65th market report, you're ready for SOMETHING different to catch your eye.  A decent title, especially by someone who already has a reputation for providing good content, has a very good chance of getting me to open the post.

But not all audiences are captive, are they?  Step outside of this community and your average home buyer and seller have (perhaps literally) MILLIONS of choices.   For instance, if I Google "Cincinnati homes for sale", Google returns 22,200,000 results in just over half a second and the gorillas are there in force right at the top of the results,,, Redfin, Trulia.  I've got to go well down the 2nd page before I find an individual agent's site, and when was the last time YOU went to page 2 for a search result for something you wanted?

So when I'm trying to grab consumer eyes on the wild wild Internet, I'm going to drill down a bit further and head for Long Tail country.

Cincinnati patio homes for sale in Heritage Pointe

Cincinnati patio homes for sale with 3 car garages

Cincinnati new construction patio homes for sale

Yeah, the titles are as dry as sawdust, but they serve two purposes:

1.  They tell the search bots specifics about what I'm blogging about and as long as the internal content matches up, the SEO is good

2.  They tell the consumer very clearly what the post is about and whether or not they should click

The dry stuff is my bread and butter for gaining clients.  Those detailed posts CAN and DO rank, especially when I've made them into IDX pages on our Wordpress site.


Key takeaways:

Know your audience

What will it take to get their attention?

Build your posts with that knowledge in mind.


Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz


Posted by

Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Alliance
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


Search Homes:  Https://

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Comments (26)

Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I remember when I was a kid, I would see photos of statues like the one above.  I was convinced folks ran around without clothes, back in the day! Hearing tales of fig leaves didn't help much!

Sep 16, 2020 12:47 AM
Liz and Bill Spear

what, they didn't?? :)

Sep 16, 2020 05:47 AM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

no fair, no fair, no fair!!!

Sep 16, 2020 04:35 AM
Liz and Bill Spear

Hey, I provided EXACTLY what I said I would!  I could have also provided pix of our dogs and cats, although sometimes the dogs MAY be clothed for cold weather :)

Sep 16, 2020 05:48 AM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Haha, love the title and of course the post. I just did a search on google for kalispell homes for sale and got 16.2M results. But I did the same search on Bing and got 119K results. This has nothing to do with the theme of your post, but I thought it was interesting!

Sep 16, 2020 05:03 AM
Liz and Bill Spear

I think Google likes to WOW with the # on that initial result, but then you get about 10 pages in and it hides the other millions of results as being "like" what they already showed you.

Sep 16, 2020 05:49 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I am happy i learned from you long ago that the title is very important The next step is once you have their attention, to keep it so thry read to the end. 

Sep 16, 2020 05:33 AM
Liz and Bill Spear

True, a good title isn't enough if the inside content doesn't close the deal.

Sep 16, 2020 05:50 AM
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

People like nudity so that headline will definitely get people interested, haha.  I think your track record speaks for itself though, I know that I am going to gain wisdom anytime I read one of your blog posts!

Sep 16, 2020 05:54 AM
Liz and Bill Spear

Certain things are universal and you know the bait will work.

Sep 16, 2020 08:16 AM
Erik Hiss
Keller Williams Capital Partners Realty - Worthington, OH
You can trust me for all your real estate needs!

You got me in the front door!

Sep 16, 2020 06:18 AM
Liz and Bill Spear

Left it wide open :)

Sep 16, 2020 08:16 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Liz and Bill Spear ,

Your title did bring in bot males and females! Your message is loud and clear..know your audience and figure out what it will take to grab their attention!

Sep 16, 2020 06:34 AM
Liz and Bill Spear

Certain things will work better in certain areas, knowing when and where can be huge.

Sep 16, 2020 08:16 AM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Cute, and I like the topic, something we should all be considering as AR revamps and we start getting better SEO results.

Sep 16, 2020 06:49 AM
Liz and Bill Spear

AR still works for me, but it's long tail stuff that ranks.  Not going to beat the big boys with the big terms.

Sep 16, 2020 08:17 AM
Robert Rauf
HomeBridge Financial Services (NJ) - Toms River, NJ

Naked pics will get them every time!

Sep 16, 2020 07:11 AM
Liz and Bill Spear

The right bait for the right audience.

Sep 16, 2020 08:17 AM
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

I'm so glad blogging works for you. Frankly, I have joined the "gorillas" and my business is doing really really well. As to the years that I spent an inordinate amount of time writing, I always found it surprising who read them but to be honest, I can't say I got sales from them.  The general public I mean, I did get some wonderful referrals from other Activerainers and I thank them for that.  And I still get the occasional call from people who have found my phone number that way; however, usually on something I wrote about merchants or restaurants here in town and they want to know what time they open etc.  Not blogging has really freed up a lot of my time to go out there and do sales one on one.  I am very active in my community and other people have written me up, and that has given me tremendous exposure. Finally, yes, I do miss writing blogs, that was fun, but if it doesn't bring you business, well...

Sep 16, 2020 01:23 PM
Liz and Bill Spear

Different paths as best suits us.

For me, the most effective posts and IDX search pages have been the ones that are closely tied to "homes for sale" with specific listings attached.  I abandoned localism type posts long ago because the calls I was getting weren't business centered.  The better I do at writing evergreen posts specific to areas and types of homes to buy, the better we do.

Agent to agent referral hasn't been strong out of this community, so the consumer is my main focus.

Sep 16, 2020 01:41 PM
Hella M. Rothwell, Broker/Realtor®

You have found a way to tie to "homes for sale" and I'm glad it works for you. 

Sep 17, 2020 09:26 AM
Shannon Jones
The Shannon Jones Team - Long Beach, CA
Long Beach CA Real Estate

Great advice and you brought a smile to my face!

Sep 16, 2020 02:23 PM
Liz and Bill Spear

If I can get someone to smile, it was a post worth writing!

Sep 16, 2020 07:56 PM
Bruce Hicks
Best Homes Hawaii - Honolulu, HI
Your Best Hawaii Realtor!

Yes, Liz and Bill Spear I get it!  Just GRIN and BEAR it!

Sep 16, 2020 03:19 PM
Liz and Bill Spear

Sep 16, 2020 07:57 PM
Lynn B. Friedman CRS Atlanta, GA 404-939-2727

Bruce Hicks  So punny!!!!!!!!!!!!!!

Sep 16, 2020 07:41 PM
Anna Banana Kruchten CRS, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Hey it could work as a headline for a nudist neighborhood!  Maybe Scott Godzyk can give you a few tips for that......LOL! H just wrote a post about it.

Sep 16, 2020 04:33 PM
Liz and Bill Spear

I read that :)
I've seen nude paintings in homes, and my buyer turned the corner too quickly for a seller getting out of the shower during a showing, so he got an eyeful!

Sep 16, 2020 07:58 PM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

Okay, after Anna Banana Kruchten Arizona's Top Banana! mentioned you in her post I had to come see what it was all about. Having been here on AR for ?decades? I knew what it wasn't... so I had to see what it was Liz and Bill Spear 

Sep 16, 2020 06:25 PM
Liz and Bill Spear

I've seen some spammers post some full monte shots in the Rain!

Sep 16, 2020 07:59 PM
Lynn B. Friedman CRS Atlanta, GA 404-939-2727
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Liz and Bill Spear 
Yet another chance to learn about real estate and clients from you, thanks! 
One thing I love about looking at Michelangelo's art is remembering his explanation that whenever he saw a piece of stone, he set out to free the image trapped inside. This time it was a powerful male... What a mind he must have had! All the best - Lynn


PS  I guess there's a pun somewhere about long tail given the image you presented to us. 

Sep 16, 2020 07:51 PM
Liz and Bill Spear

Unfortunately my mom and I only got to see the replica in the picture.  The museum workers were on strike during our tour window so we weren't allowed in to see the original.  But we did get to see some of Michelangelo's original works during our quick tour at the Vatican the next day.

And I bet there's at least 1 or 2 puns available :)

Sep 16, 2020 08:01 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude


Some great advice, as always, and a good illustration of your point with the title and the photo. Ultimately it comes down to WHO do you want to attract, WHY, and WHAT are you offering them. There are far too many choices these days and my bet is consumers don't want to waste their time if they are looking for something specific. You can either provide or or you can't/don't.


Sep 16, 2020 08:07 PM
Liz and Bill Spear

Exactly, get those W's figured out and blog to get results.

Sep 17, 2020 08:45 AM
Randy Mitchelson,APR
Marketing Advisor & Squeeze Mortgage - Bonita Springs, FL
First Impressions are made at First Click

Great advice and clever way to "walk the walk"


Sep 17, 2020 06:13 AM
Liz and Bill Spear


Sep 17, 2020 08:46 AM
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

I have included an accurate photo of me when I am trying to learn both the best and most efficient way to blog...where to to blog...and what to blog.

Mike McCann Mach1 Realty Tyring to understand the world we now live in!!

Sep 17, 2020 06:39 AM
Liz and Bill Spear

LOL!  Mike, so many different ways to approach blogging, and what works for me may not for someone else, and vice versa.  I've altered path more than a few times over the last decade.

Sep 17, 2020 08:46 AM
Shirley Coomer
Keller Williams Realty Sonoran Living - Phoenix, AZ
Realtor, Keller Williams Realty, Phoenix Az

A great title to capture the reader!!  But we know it is the content that will keep them!

Sep 17, 2020 06:41 AM
Liz and Bill Spear

For sure, bad content and doesn't matter how good the title is.

Sep 17, 2020 08:47 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Liz and Bill Spear - I learned about the long tail keyword from Bob Stewart's Active Rain U.

Sep 18, 2020 11:27 AM
Liz and Bill Spear

Long tail has been key for us for quite some time.

Sep 18, 2020 01:24 PM