How to Work From Home As a Real Estate Agent

Reblogger Joe Jackson
Real Estate Agent with Keller Williams Capital Partners Realty 277320
Original content by Realtyna Inc 4966111

With the pandemic still keeping us in our homes, working from home seems like a safe option not only for you but for the people around you. And it seems so easy to work from home when in reality it’s not. It requires a different approach: being more resilient, more self-aware, being more disciplined, and understanding that feeling frustration is ok. We all have good and bad days.

We will try to combine all the important tools and tips that might make your job easier.


For real estate agents communication is one of the most important factors of their work. We communicate with clients to close the deal, contact leads, and get referrals. Some might think that the real estate industry has slowed down, that clients are wary of buying or selling homes because of the pandemic. While it might be partially true, people are still buying and selling properties. There might be some cases where people need more space or want to be closer to family. With the rise of the remote working culture, some people may look to move for one reason or another. That means more listings opportunities for real estate agents.

They will need an agent who will give professional advice, provide fast service, and valuable information about what neighborhood is better to live in right now.

Real Estate Websites

Not so long ago real estate websites seemed like an unnecessary luxury. We always advocated that having a strong online presence is very important. With the pandemic changing the way the real estate industry is operating this fact is more apparent than ever.

It’s important to have a platform that will act as your business card as well as attract leads and showcase your listings the best way possible.

Some might think that social media channels are enough. And while for some businesses, social media is a perfect placement for everything, the real estate industry is a different case. Real estate websites are specifically created with multifunctional purposes in mind.

  • It’s a place where you can showcase your listings the way you want.
  • You can have as many call to action buttons as you think is necessary.
  • It’s a perfect place for your blogs.
  • And not only blogs, video content helps you to increase your engagement and SEO.
  • You can have as many landing pages as you want.
  • Real estate IDX websites help your brand awareness; with a consistent posting whether it’s listings or blogs or any other content, you help your website rank higher. That way when someone will search agents in your area, there is a high probability your website will pop-up.

There are many advantages of having a real estate website. You can learn more about it here: Mobile Responsive Websites and Their Importance for Real Estate Businesses and Why Do You Need WordPress for Your Real Estate Business


Virtual Tours

The real estate industry adapted to the call of the times pretty quickly and that happened because of how open it became to the implementation of the new technologies recently. Virtual tours became a safe option for both agents and clients while showcasing the property.

Not only that, virtual tours are a great way to make real estate listings even more engaging. Instead of a static image, your clients can see a property in a format of a dynamic moving video.

With virtual tours, you’re able to increase interaction and engagement as well as boost your organic reach and local SEO.

Check out this article: Virtual Real Estate Tours: Real Estate Listings Videos to know how to add virtual tours with Realtyna’s WPL.

Now that we’ve talked about important real estate trends, let’s look more into general practices of working from home as a real estate agent. Here we will provide you with some advice based on our own experience.

Differentiate Working and Leisure Time

When you work from home it’s easier to let the work slip in your free time. You’re working and spending your free time in the same environment. That’s why it’s so important to make sure your working hours and free time are strictly differentiated. Otherwise, there is a high probability that you’ll be burned out soon.

Set Micro Goals

It’s easiest to feel frustrated when you try to look at the global picture and set global goals.

When you are working in a stressful situation and the current situation is pretty challenging mentally we need to focus on small steps. That’s why we recommend setting a schedule. It shouldn’t be very strict, you need to be comfortable with it. 

Communication Is a Key

Communication was and always will be important. It’s one of the most important factors you need to take care of during your remote work. It’s easy to get frustrated when you don’t have proper communication with your teammates. There are many tools that can help you to maintain proper communication: Zoom and Skype are just some of them. Check out this article 6 Essential Tools to Take Your Real Estate Business Online to learn more about different tools that can help you to take your business online


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Adam Feinberg
NYC Condo, Co-op, and Townhouse specialist

I mostly worked from home pre-pandemic, only going to the office for the 2 team meetings per week and when I needed to- perhaps a total of 6-8 hours per week most weeks including the team meetings.

Zoom meetings are functional and have really helped during the pandemic, but it's not quite something I want to be doing all the time once the virus is under control.  That said, I imagine these video calls will be here to stay, but I suspect many feel the same way that I do- they are helpful, but aren't the right long term solution to everything.

As far as showings are concerned- I now find myself walking to listings rather than taking the subway, bus, taxi/uber. It's incredibly time consuming, but at least it's good exercise. I also have a couple of sales exclusives right now and a rental exclusive coming soon- but they are in my building- so no commute.

Sep 16, 2020 07:51 AM #1
Linda Franks
Keller Williams Capital Partners Realty - Columbus, OH

Very good information.  I have been blessed to still work my tail off and have no worries about taking care of my home and family.  

That being said, I agree it is vital to keep home and work separate and not let it spill into each other.  I see how this causes burn out and flat out exhaustion. 

Clients right now are appreciative of the "touches" we give, whether it is a daily email or phone call because they know we are here for them.  But they are also appreciative of the current situation and how we respect their needs and fears as well.

Sep 16, 2020 08:58 AM #2
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Joe Jackson

Clintonville and Central Ohio Real Estate Expert
Ask me a question about Real Estate!

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