Mojo is defined as good luck, charm or skill that seems to come from something magical or supernatural.
Generally speaking, as applied to business, mojo is your special way of attracting clients and performing your services. It's your one-of-a-kind juju.
"Nobody does it better"...
For most of us here, we are IT. We are the totality of our business. We exude the personality, we know how to charm our clients, we know how to seal the deal. We are the 'frontman'. You win it or lose it. You get up and perform or you lie down a loser. You are either the hero or the goat.
A lot of us don't even realize we've lost it. We just plow onward using the same tactics as we have for years. Don't let outward changes affect you. You affect the changes, you spot the warning signs, you evaluate your progress, you change your mojo. Mojo can fade.
You are ultimately responsible. No one pushes you. You have to motivate yourself. No one else really cares about you (in a competitive business) or if you fail or win even. Oh yes, there are some trophies. But your competitors are jealous, they even hope you fail. Am I being too harsh here? Really folks, it's dog eat dog out there.
And all you have to depend on is you. Just you. You decide exactly what your priorities are, how much time you spend on tasks each day, what you ignore, what you concentrate on.
What?! Are you doing everything and exhausted at the end of the day? Delegate. You can't keep up with your web SEO? Experts can help you at a reasonable rate. Are you the Universal Man? Tough to do everything that needs to be done.
So, how's your mojo doing?
Has it lost a little bit of zing? Have you wondered why? Realize this: until YOU get your mojo back together, things are not going to get any better, in fact they may get worse.
There are things you can do NOW to reverse course. There are alternatives to your view of how things should be done. Hey, how is your competitor's mojo?
I have a friend in the business who acts as if he is busy all the time and has people begging him for attention. Interesting approach to business. He is self confident and has a reputation for this. It seems to work. Does it work well in a recessionary climate? Doubtful.
Do you have some quirks in your mojo? Are you consistent, are you reliable, are you trustworthy, do you go the extra mile? Wouldn't these attributes be simple things to develop?
How about after sticking to a plan and nothing is working for months or years, shouldn't you reevaluate your thinking?
Maybe you are coasting just fine. What could possibly knock you off course? Should you prepare for that?
Is your customer service up to snuff? Do you respond quickly, do you overdeliver and underpromise? Things like that improve your mojo. Oh yes, we can talk about cosmetics: Hair style, clothing, automobile, brochures, etc.
Guess what. No one is going to shame you, coerce you, or push you into doing anything different from how you handle every minute of your day. Only YOU can change your thinking, attitude, and effort.
Don't wait until it becomes too late.
Extra points if you can guess who's mojo is staring you down at the top of this page...