Marketing Clean? Is Bleach the Answer? Are There Levels of Clean?

By
Services for Real Estate Pros with Napa Consultants DRE00893924

We continue to be amused by the marketing we are seeing both on television and in our in box.  While watching both the US Open Tennis Tournament as well as the NBA playoffs, we are entertained by their co-marketing with Clorox.  The message was to instill that bleach is the answer, and how caring both organization are...

 

We keep wondering, are there levels of clean? Almost clean? Surface clean with carefully hidden piles of dust bunnies and piles of dirt? Surface clean with no dust bunnies?  

 

Both airlines we fly frequently American & United are busy preaching how much they care for our health and how clean they are.  United has also shared that Clorox has become one of their preferred partners.  And, we can't help but think, "what were they doing before the health crisis?"

 

One of our earliest clients in Napa was a janitorial company specializing in wineries. When many of the wineries in Napa were being bought by large conglomerates, they replaced them with less expensive janitorial companies. Our clients lost 30% of their business.

 

Within months of the take over, the wine labs started complaining with the slap dash cleaning of their facilities. Dust bunnies were hiding under the lab equipment, and dusty shelves in the tasting rooms did not add ambiance. We came up with this slogan for our clients:"Clean is Clean, there is no in-between!™"

 

Within months they regained their former winery business, added other companies to their client lists, and had to hire additional employees.  Once again, the wine labs were clean as were the tasting rooms.  

 

Marketing clean is a weak position to take in this time in history.   Because, all this chaos passes, what will they glum on to next? 

 

Posted by

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER   THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

 

“We help you get to the listing table more often and win listings more frequently!”

 

— Ron & Alexandra Seigel, Managing Partners 

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Joe Jackson 09/24/2020 05:34 AM
Topic:
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Rainmaker
711,166
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Hi Ron and Alexandra Seigel   As a real estate Broker that travels a wide path for my work...sometimes 200-300 miles a day...I have learned when and where to use the "facilities" during the course of the day. Although visually and mentally I want "clean"...in all honesty the body does what the body wants. That sometimes means when you gotta go...you gotta go...and damn the cleanliness....

So it has been a breath of fresh air knowing that a wee more effort is going into cleaning the facilities everywhere I travel...and yes it makes wonder...just how dirty were they before?   

Sep 23, 2020 06:14 AM #30
Rainmaker
5,009,370
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Beth Atalay Thank you for the feature in my favorite group, and yes we have a clean nation.  I hope this has rubbed to other countries where clean is not really clean.  

Sep 23, 2020 07:01 AM #31
Rainmaker
5,009,370
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib Hotels are often that way also, as are office buildings.  In office buildings the cleaning crews are told not to move anything, and they take it to include everything.  We always cleared our desks prior to leaving for the day in our office...and they did windows from the outside. A

Sep 23, 2020 07:03 AM #32
Rainmaker
5,009,370
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Schowe funny, I can sense even before all this when a market is not clean. There is a feeling tha tI pick up, and do not want to go in.  I saw the Trader Joe's group in our area clean even before constantly, and in the large store they have a big machine that does the floors regularly...A..

Sep 23, 2020 07:06 AM #33
Rainmaker
5,009,370
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray we agree, and I do not understand the half way clean job.  A

Sep 23, 2020 07:06 AM #34
Rainmaker
5,009,370
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Grant Schneider Longevity is key to good branding and slogans.  We cannot wait until this passes. A

Sep 23, 2020 07:09 AM #35
Rainmaker
5,009,370
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kat Palmiotti We had done a lot of flying...and many times on the airlines where they turn right around to go on to the next leg, they even ask the passengers to help...I have seen the 5minute clean ups.  On the long haul flights they do clean better.  I am looking forward to our next flight, probably at the end of the year. A

Sep 23, 2020 07:12 AM #36
Rainmaker
5,009,370
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Erik Hiss like you said, saving $$$ is a good thing, however, when corners are cut to compromise, it becomes a liability and the $$$ not spent loses business.  A

Sep 23, 2020 07:13 AM #37
Rainmaker
5,009,370
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Brian England I think some businesses do care, and some do not.  I still belief in the inherent goodness of people.  A

Sep 23, 2020 07:15 AM #38
Rainmaker
5,009,370
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Mike McCann - Nebraska Farm Land Broker I understand.  I am very picky where we stop, on our not as long as your hauls to Los Angeles for appointments, we always stopped at the luxury hotels to take care of our bodily functions.  LOL A

Sep 23, 2020 07:17 AM #39
Rainmaker
1,022,671
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Interesting post, and I like the story about the winery cleaning business. There is many levels of clean, especially between men and women, men simply don't see it, and women see everything.

Sep 23, 2020 10:50 AM #40
Rainmaker
5,009,370
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nick Vandekar, 610-203-4543 You make an excellent point, I do see all kinds of things that Ron ignores, and vice versa.  It makes up a good  team.

Sep 23, 2020 01:02 PM #41
Rainer
321,764
Doyle Davison
Hawaiian Beaches Hawaii - 714-968-6767 - Huntington Beach, CA
30 years as your Concierge services listing broker

The only thing dirty used to be Gyms and door knobs... Now it's simply put...the democratic party...  

they want to tax absolutely everything you can think of.

Today the socialist left California governor signed a ban on gas burning vehicles by 2035. citing climate change... 

well, Obama said while in office that marthas vinyard would be under water by 2020,  well lookie looo... he buys a 15,000,000 property there this year. 

Sep 23, 2020 07:22 PM #42
Rainmaker
2,155,396
Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

Cleanliness is next to Godliness as they say. Thanks for sharing this! 

Sep 24, 2020 05:33 AM #43
Rainmaker
5,009,370
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Doyle Davison I saw that ban on gas vehicles by 2035.  With the pandemic, there is very  little news.  This is a way to get some headlines.  He has White House dreams. A

Sep 24, 2020 08:07 AM #44
Rainmaker
5,009,370
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Joe Jackson 

Thank you for re-blogging our post. we appreciate it.  And we agree on cleanliness.  A

Sep 24, 2020 08:08 AM #45
Ambassador
2,076,480
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Interesting observation, Alexandra.  It will be interesting to see what happens next. 

Sep 24, 2020 11:24 AM #46
Rainmaker
5,009,370
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD Hopefully, the clean will prevail in all places, however, the emphasis on being holier than thou in the clean arena reminds of marketing on features...everyone imitates.  A

Sep 24, 2020 01:15 PM #47
Rainmaker
134,851
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 702-574-8102

A, what a great client success story.  That's one cleaning company that thanked you everytime they repeated their slogan.  

That slogan might get some additional use, in residential sales..... with some sellers 

Sep 30, 2020 01:39 PM #48
Rainmaker
5,009,370
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kris Collis, Associate Broker I appreciate your comment.  I loved working with this family.  Every time we parked the car outside of their home, we both felt so blessed to be working with them, and the feeling was mutual.  A

Sep 30, 2020 01:46 PM #49
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