We continue to be amused by the marketing we are seeing both on television and in our in box. While watching both the US Open Tennis Tournament as well as the NBA playoffs, we are entertained by their co-marketing with Clorox. The message was to instill that bleach is the answer, and how caring both organization are...
We keep wondering, are there levels of clean? Almost clean? Surface clean with carefully hidden piles of dust bunnies and piles of dirt? Surface clean with no dust bunnies?
Both airlines we fly frequently American & United are busy preaching how much they care for our health and how clean they are. United has also shared that Clorox has become one of their preferred partners. And, we can't help but think, "what were they doing before the health crisis?"
One of our earliest clients in Napa was a janitorial company specializing in wineries. When many of the wineries in Napa were being bought by large conglomerates, they replaced them with less expensive janitorial companies. Our clients lost 30% of their business.
Within months of the take over, the wine labs started complaining with the slap dash cleaning of their facilities. Dust bunnies were hiding under the lab equipment, and dusty shelves in the tasting rooms did not add ambiance. We came up with this slogan for our clients:"Clean is Clean, there is no in-between!™"
Within months they regained their former winery business, added other companies to their client lists, and had to hire additional employees. Once again, the wine labs were clean as were the tasting rooms.
Marketing clean is a weak position to take in this time in history. Because, all this chaos passes, what will they glum on to next?