Ask An Ambassador: Why Your Blog Might Not Be Bringing You Business

Real Estate Agent with RE/MAX Elite 513.520.5305 SAL.2002007747

While I've not been here since the founding days of ActiveRain, I have been here for the bulk of its history and have seen many bloggers come and go.

Some found other platforms to blog on (Wordpress), some shifted to other methods (Facebook & Twitter), and some quit "because blogging doesn't work".

For the "blogging doesn't work", a quick look at their blog usually identifies two main issues that contribute to a blog not working:

1.  A blog with relatively few posts

2a.  Post topic choice &  2b.  Comment chasing


For the 1st issue, blogging isn't a quick shot magic cure-all for a scarcity of business.  It takes time to build an audience, time to refine your blogging skills, time to find what works for YOU and your target market.  Blogging is more marathon and less sprint.  Unless you've got the patience and dedication to produce an adequate number of high quality, relevant to the consumer posts, it's true, blogging WILL NOT work for you.


For the 2nd issue, even experienced bloggers can find themselves impacted by the hazards of topic choice.

It may be that the blogger has written 100s, even 1000s of posts over the span of years, but never really given a home buyer or seller a reason to call them because the blogger never gave the consumers anything they wanted that was SPECIFIC TO LOCAL REAL ESTATE.  There's a complete absence of information about niche homes for sale, communities, new construction information, market reports, the PURE real estate information a home buyer or seller probably can't find on the big real estate portals, but information they REALLY want.

Blogging about small businesses, local events and supporting community information has its place as part of a blog, but if it becomes ALL you post and there's nothing about actual homes, there's a significant lost opportunity to actually have your blog provide you business.


And closely related to issue 2a is 2b (or not 2b).  Comments are great.  A nice affirmation that someone is reading what you write.  However, the pursuit of comments can be a detriment to the pursuit of business.  In general, my best business providing posts get very few comments, but they provide the unique, specific to local real estate information the consumer wants.  Consumers typically do not comment, they call or email when they're ready.

You know what the consumer DOES NOT care about?  ActiveRain specific issues.  Zillow rants.  About how another agent done gone and did you oh so wrong.  These topics may be fun to write, get lots of comments from other Rainers & give you an endorphin rush, but what they probably will not do is cause your phone to ring with new business.  Your main hope for these type topics to be successful is relationship building with other agents.  Frankly I don't like to gamble on an out of area agent that MIGHT have a contact for a seller or buyer being the source of my livelihood.  I'll take it as an incremental part of my business, but it's gravy, not what I plan for.


It's always your call.  You can blog what you want (within the community guidelines), as often (or inoften) as you like, and to whoever you want your audience to be.  But if you've been doing this for some time and not getting any results, it may be time for a close examination as to WHY blogging isn't working for you, because even with weakened SEO, ActiveRain can still be part of a successful blogging strategy.


Until next Tuesday, just Ask An Ambassador if you need help,

Bill of Bill & Liz aka BLiz

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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
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EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
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Re-Blogged 1 time:

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  1. Roy Kelley 10/02/2020 01:00 AM
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Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I have one post that I wrote about 5 years ago that is specific to a small niche. The post includes photos, a drone video, and many links to find homes for sale. That one post has gotten me more business than the rest combined. 

I guess I should figure out how to write more like that one!

Sep 22, 2020 09:28 AM #1
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Liz and Bill, great points as always. Whenever I have time, I like to write about neighborhoods locally. The blueprints in the "Getting Started in AR" are excellent, even for exeperienced bloggers to read.


Sep 22, 2020 09:32 AM #2
Dario Ferreira
Attleboro, MA
Internet Marketing

Very good post.

Agents have to remember, people want fast and correct answers. If they are looking for a very specific type of property in a specific area, they want an easy way to look at those exact properties, then, if they like one, they'll contact the agent.

That's it - people want to see what's for sale. They do not care if it's Zillow, your website, AR, Trulia, etc.

Sep 22, 2020 10:04 AM #3
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill(and Liz too) - whether it's ActiveRain or some other venue, people find ways of making things work in all sorts of ways.  And with all kinds of results.  

Sep 22, 2020 10:22 AM #4
Alan May
Jameson Sotheby's International Realty - Evanston, IL
There's no place like home.

I've been here a while, and find that some of those oldies but goodies are "evergreen" and continue to generate interest.  That doesn't always turn into business, but I like keeping my name out there.

Sep 22, 2020 10:22 AM #5
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

What a great post!  I have ound that business that has come from my blog is because they learned  more about me by reading it.  So maybe we should blog more about our background, our hobbies and interests, and what we are all about.  Properties are have their place too and get you some eyeballs!  Kathy

Sep 22, 2020 11:35 AM #6
Anna Banana Kruchten CRB, CRS, Broker, Instructor
HomeSmart Real Estate BR030809000 - Phoenix, AZ

You nailed it Bill.  You figured out what works for you and have done a great job of keeping it up day after day, year after year.  I've seen many folks come and go for 'it doesn't work reasons' . It works if you work wink wink....

Sep 22, 2020 03:10 PM #7
Ricki Eichler McCallum
CastNet Realty - Corpus Christi, TX
Broker,GRI,ABR, e-Pro, TAHS

What an excellent post!  Great points and of course, we all write for different reasons.

Sep 22, 2020 08:16 PM #8
Paddy Deighan JD PhD - Vail, CO
Paddy Deighan J.D. Ph.D

 I enjoyed this post....thank you. I am sometimes shocked at some of the content posted here....and as you suggest, no on else cares about an individual's rant or "soap box"!!!

Sep 22, 2020 08:21 PM #9
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Bill:

As always there is lots of wisdom, based on your personal experience and results, in what you say. There are lots of reasons to blog, but doing so just for fun or to rant will not do much as far as business is concerned.


Sep 22, 2020 09:28 PM #10
Kat Palmiotti
406-270-3667,, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

So, totally off topic here.... I saw your photo of that car, and wanted to share - the other day I walked a 20 acre parcel of land for a long-distance client and when I got to the top of a particular hill that overlooked a valley, here's what I found:

I would love to know the history. Put a few seats in that baby, and you could sit in there and watch the valley below. :-)

Sep 23, 2020 05:05 AM #11
Lynn B. Friedman
Atlanta Homes ODAT Realty Call/Text 404-939-2727 Buckhead - Midtown - Westside -- and more ... - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Liz and Bill Spear 
The best part of your posts - IMHO - is that you speak from your personal truths.  Yoiu have a well-defined focus and you pursue that with your posts. Thanks for yet another good lesson.
All the best - Lynn

Sep 23, 2020 09:55 PM #12
Carol Culkin, ReeceNichols
ReeceNichols Real Estate - Overland Park, KS
Overland Park Residential Real Estate

I couldn't agree more. Keep it clean and relevant to the consumer. Other real estate professionals here also use the same criteria when referring clients out of town. 

Sep 24, 2020 05:32 AM #13
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for sharing your observations, your experience and your advice.

Sep 27, 2020 07:03 AM #14
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Liz and Bill Spear - Active Rain is my second tier post.  The first is my web site and I am not a real estate agent.  I do check Google Analytics all the time.

Oct 02, 2020 04:39 AM #15
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Great information! Thanks for sharing and happy Saturday to you!

Oct 03, 2020 07:17 AM #16
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RE/MAX Elite Warren County OH (Cincinnati/Dayton)
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