While I've not been here since the founding days of ActiveRain, I have been here for the bulk of its history and have seen many bloggers come and go.
Some found other platforms to blog on (Wordpress), some shifted to other methods (Facebook & Twitter), and some quit "because blogging doesn't work".
For the "blogging doesn't work", a quick look at their blog usually identifies two main issues that contribute to a blog not working:
1. A blog with relatively few posts
2a. Post topic choice & 2b. Comment chasing
For the 1st issue, blogging isn't a quick shot magic cure-all for a scarcity of business. It takes time to build an audience, time to refine your blogging skills, time to find what works for YOU and your target market. Blogging is more marathon and less sprint. Unless you've got the patience and dedication to produce an adequate number of high quality, relevant to the consumer posts, it's true, blogging WILL NOT work for you.
For the 2nd issue, even experienced bloggers can find themselves impacted by the hazards of topic choice.
It may be that the blogger has written 100s, even 1000s of posts over the span of years, but never really given a home buyer or seller a reason to call them because the blogger never gave the consumers anything they wanted that was SPECIFIC TO LOCAL REAL ESTATE. There's a complete absence of information about niche homes for sale, communities, new construction information, market reports, the PURE real estate information a home buyer or seller probably can't find on the big real estate portals, but information they REALLY want.
Blogging about small businesses, local events and supporting community information has its place as part of a blog, but if it becomes ALL you post and there's nothing about actual homes, there's a significant lost opportunity to actually have your blog provide you business.
And closely related to issue 2a is 2b (or not 2b). Comments are great. A nice affirmation that someone is reading what you write. However, the pursuit of comments can be a detriment to the pursuit of business. In general, my best business providing posts get very few comments, but they provide the unique, specific to local real estate information the consumer wants. Consumers typically do not comment, they call or email when they're ready.
You know what the consumer DOES NOT care about? ActiveRain specific issues. Zillow rants. About how another agent done gone and did you oh so wrong. These topics may be fun to write, get lots of comments from other Rainers & give you an endorphin rush, but what they probably will not do is cause your phone to ring with new business. Your main hope for these type topics to be successful is relationship building with other agents. Frankly I don't like to gamble on an out of area agent that MIGHT have a contact for a seller or buyer being the source of my livelihood. I'll take it as an incremental part of my business, but it's gravy, not what I plan for.
It's always your call. You can blog what you want (within the community guidelines), as often (or inoften) as you like, and to whoever you want your audience to be. But if you've been doing this for some time and not getting any results, it may be time for a close examination as to WHY blogging isn't working for you, because even with weakened SEO, ActiveRain can still be part of a successful blogging strategy.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill of Bill & Liz aka BLiz