"When You're Marketing To Everyone You're Marketing To No One"

Reblogger Roy Kelley
Real Estate Agent with Realty Group Referrals 16766

Knowing your target and pursuing that goal is a plan that works efficiently.


Butterfly Weed, Asclepias tuberosa, Kentlands Photowalk, Gaithersburg, Maryland USA IMG 5035

Image may contain: plant, flower, outdoor and nature

Original content by Barbara Todaro 104763



The best method of marketing is “target marketing.” Knowing your target and pursuing that goal is a plan that works efficiently.

Marketing is expensive, and the degree of effectiveness and value will depend upon your grasp of market conditions, your ingenuity and expertise with preparing marketing materials.

Understand what you are marketing, and test your target. There may be multiple targets. Determining your target is not an exact science. The greatest variable is opinion. Real estate marketing is not “one and done.” It’s test this, and try that!!

When nothing works, keep on working it. Once your phone rings, you’ll file that in your memory bank for future use. Marketing real estate is a hit or miss business, but when you hit you’ll use it again in the future. You’ll understand how to market that entity.

Just another thought for the moment…..


Barbara Todaro, Great Grandmother to Aiden, Gianni and Caleb       

Todaro Team - Retired



             Copyright © 2009 - 2020 Barbara Todaro

                               All Rights Reserved



This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Sales and Marketing

Spam prevention
Show All Comments
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Please be sure to leave comments at the original blog by Barbara Todaro

Sep 24, 2020 03:51 AM #1
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Roy Kelley thank you so much for the reblog.... I appreciate that....

Sep 24, 2020 03:57 AM #2
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Roy. Barbara Todaro nailed it. If the target is too big people don't get it. Sometimes you are too close the the forest to see the trees. Enjoy your day!

Sep 24, 2020 04:15 AM #4
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

Barbara is so right Roy. Knowing your target audience puts you ahead of the competition!

Sep 24, 2020 06:25 AM #5
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Roy, great choice for a reblog, and Barbara always gives us great advice.

Sep 24, 2020 07:07 AM #7
Jerry Newman
Brown Realty, 210-789-4216,www.JeremiahNewman.com - San Antonio, TX
Texas REALTOR, San Antonio Military Relocation

Good Morning, Roy. Barbara certainly knows how to market. Target marketing is a better choice for sure. Excellent ReBlog. 

Sep 24, 2020 07:37 AM #8
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


What a great choice to re-blog Barbara Todaro 's post.  She has great advice based on real experience.  A

Sep 24, 2020 09:40 AM #10
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Roy Kelley, Barbara is a marketing Guru in my book and I always learn something new from her.


Sep 24, 2020 11:58 AM #12
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

So VERY true! Targeting a niche truly pays in many ways!

Sep 24, 2020 10:27 PM #13
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thanks so much for stopping by. It is always good to hear from you.

Sep 25, 2020 06:41 AM #14
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Roy Kelley

Ask me a question