It's Like A Puzzle And The Pieces Need To Fit Perfectly

By
Services for Real Estate Pros with RE/MAX Executive Realty - Retired 104763

 

 We talk about “target marketing” because it’s the most reasonable method of hitting (securing) that bull’s eye (the right buyer.) How does one know what the bull’s eye is? Psychology is involved again.

 

We need to think about who the ideal buyer would be for each property. No matter what the type of home, there is a category of buyers who will be “targeting” that home once it’s being marketed. We need to decide to whom we will market.

 

If one has a first time buyer home to market, the listing agent must determine where to find that first time buyer. It might be in a high end condo complex; or a high end rental complex.

 

 

If one has a luxury home, the buyer may come from a subdivision of high end cookie cutter homes. If one has a multifamily home to market, that’s an easy one. Multi-family owners buy more multi-family homes for investments.

 

The bottom line is to determine who the ideal buyer may be for the listing. Where does one find each particular category? Another easy question to answer.

 

 

Experian and Accudata sell thousands of names and addresses to use to target the right buyers with a direct mail marketing campaign. What you must determine is the category of buyers for your listing. Give those companies the parameters of the potential buyer.

 

Finding the right buyer is not always a slam dunk…..

Posted by

 

 

Barbara Todaro, Great Grandmother to Caleb, Santino, Aiden and Gianni       

Todaro Team - Retired

508-918-9148

               

             Copyright © 2009 - 2021 Barbara Todaro

                               All Rights Reserved



 

Comments (18)

Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Thanks for the advice Barbara my marketing guru on your wise words.  Hope you have a great day!

 

Sep 24, 2020 11:18 AM
Barbara Todaro

thanks, Will....

Sep 24, 2020 11:20 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Barbara - finding the pieces that fit on some jigsaw puzzles can be difficult at times but like real estate, finding the right target helps achieve the best results.  

Sep 24, 2020 11:51 AM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

The best result is when the client is a happy camper..... and that happens when the pieces fit.... Michael Jacobs 

Sep 24, 2020 11:53 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Barbara,

Great advice as usual, and we would expect nothing less from you. Wishing you a wonderful evening...I am ready for the weekend.  LOL. A

Sep 24, 2020 01:33 PM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Ron and Alexandra Seigel (A).... the weekend can't come fast enough..... 

Sep 24, 2020 01:42 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Barbara this makes a lot of sense to me.  You can't hit the bulls eye, unless you have a bulls eye to aim at.

Sep 24, 2020 04:50 PM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

George Souto ........need to determine the target and then how you will find them!!

Sep 24, 2020 04:55 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Another common sense approach to marketing in general and targeted marketing. You are still the Queen although you retired 😞

Happy Thursday Barbara Todaro 

Sep 24, 2020 05:30 PM
Barbara Todaro

I love retirement..... no stress.... and I surely DON'T miss the real estate business.... I enjoy being on AR and sharing my thoughts....

Sep 25, 2020 03:40 AM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi BarbaraT- wise advice again. You work hard for your money and when you want to spend it, you want to make sure that you're spending it wisely. Don't throw spaghetti on the wall to see what sticks...it's a waste of spaghetti. 

Sep 24, 2020 05:45 PM
Barbara Todaro

and what a mess to clean up!!!

Sep 25, 2020 12:45 PM
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

Great advice, one that I will use at our next meeting.  Enjoy the weekend with those grand-kids.

Sep 25, 2020 12:49 AM
Barbara Todaro

thanks, James..... your people must be very well versed by now.... 

Sep 25, 2020 12:45 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Barbara Todaro - focus on your target and you will hit the target otherwise it is wasted marketing.

Sep 25, 2020 03:21 AM
Barbara Todaro

and we all know that marketing costs money..... this is not the type of market for wasting money....you'll not recoup it!!

Sep 25, 2020 12:44 PM
Brian England
Vacasa - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

You definitely know how to put the pieces to the puzzle together and I always look forward to your advice and being able to use it in my own business!

Sep 25, 2020 05:35 AM
Barbara Todaro

what I did was nothing more than common sense.... real estate marketing is  a common sense business....

Sep 25, 2020 12:43 PM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Your marketing was always precise Barbara, and that's why you and the team got you were able to pinpoint your target markets exactly!

Sep 25, 2020 06:50 AM
Barbara Todaro

we always pinpointed to what category of buyers the mailing was going...

Sep 25, 2020 12:42 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Barbara, you do need to identify WHO you are targeting before sending out direct mail! 

Sep 25, 2020 11:43 AM
Barbara Todaro

yes, that's a definite....

Sep 25, 2020 12:41 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Another great marketing piece!  Thank you, Barbara Todaro!

Sep 25, 2020 04:12 PM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Barbara, for sharing your experience and your advice.

Sep 26, 2020 04:52 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Barbara, this business does take a bit of thought before you just randomly send stuff out.

Oct 29, 2020 06:47 AM

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