Its no secret that I am not a Zillow Fan. As many of you have seen, I have had several exchanges with the folks from Zillow and have stated my opinion.
That being said, I am not out to start some crusade against Zillow. So I will leave that topic to die on its own and move on to more important topics.
I do challenge everyone that reads my posts to seriously consider the impact that websites such as Zillow might have on your business. There is a saying that even bad exposure is exposure. I am not a big fan of that saying, but then again I am not a star in Hollywood!
Just be aware of where you are looking to place the properties you sell and the services you offer. The medium in which you push your wares will reflect on yourself no matter what you do.
Personally, I feel Zillow is out to make money selling ads off the efforts and good intentions of an industry I love. I feel they are using that industry to serve themselves and putting flawed gimmicks out there simply to attract visitors. When things do not go as the visitors feel they should due to the bad information provided, they will not turn to a website for accountability.. that my friends will fall on us, the professionals.
Make up your own mind, but do not go blindly.
Zillow... I leave you in peace to do as you will anyway.
Ed Nailor, Charlotte Mortgage Lender