So a prospect clicks through your website and views a few properties.
Your PropertyMinder site automatically captures his name and e-mail. What does your follow-up campaign look like? An automated message perhaps?
In an attention deficit marketplace, response time matters – but not as much as what you say and do next. Leverage client tracking technology to turn a cold call into a warm call.
Lead Intelligence
Internet buyers are “informed, anonymous and in control,” according to REALTOR® Magazine.
They spend an average of 4.8 weeks investigating homes and neighborhoods before contacting an agent, according to the CALIFORNIA ASSOCIATION OF REALTORS®.
“They’ve already done basic research and need a salesperson who can take the relationship to the next level,” REALTOR® Magazine says.
PropertyMinder collects and stores data about all client activities. This technology gauges buyer motivation. A broker can then suggest relevant listings that match their search criteria. Following up with relevant material that your prospects value can move real estate leads up the permission ladder, moving clients to customers. As trust grows, profits grow. Agents selling to Internet buyers are likely to work only 2.2 weeks with a buyer before selling a property (vs. 7.1 weeks traditionally).
Target Prime Prospects
For tips on how to target prospects offline, visit our iMARKETING blog.
With Client Analyzer, PropertyMinder extends its client tracking capability. This tool can interpret and display client activity in an easy-to-read graph.
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