Hidden iPhone Feature Discovered – I Had to Try it Myself!

Real Estate Agent with Dakno Marketing

I admit it. I am an iPhone junkie. The iPhone makes mobile surfing a breeze and the interface is so intuitive, even a 3 year old can use it. Seriously, I saw my son hit the home button, slide his finger across the screen to unlock, hit the photos button, then start thumbing through the photos. Of course, he is my son so I already knew he was a natural geek!

So, when EWM called me to come visit them in Miami and do some consulting, I knew my iPhone would make the trip with me. Before going to the airport, I jumped on the airline website, printed my ticket, and mumbled to myself about how antiquated a printed ticket seems to be these days! You see, anyone who knows me, knows that I absolutely hate paper! So, just for kicks, I made a PDF of my ticket and emailed it to my iPhone.

Bar Codes and iPhones

When I arrived at the airport, I walked to the kiosk and proceeded to check my bags. Instead of pulling out the printed ticket, I simply waved my iPhone under the barcode reader and up popped my itinerary! “Holy Cow,” I thought to myself. “This actually worked!” Now for full disclosure, this wasn’t an original idea. I once read a blog post about people who scanned their grocery store discount cards and stored them as photos in their iPhone. So when checking out, they simply pull up the photo of the discount card instead of the actual card. But, even then, I was still amazed that the barcode reader actually accepted my iPhone!

With my bag checked, I proceeded to the gate. Continuing with my attempt to have a “paperless” flight, I showed the TSA guy my iPhone displaying my boarding pass and my license. Let’s just say that he wasn’t amused. He told me that unless I wanted him to initial my phone, I had to show him a paper ticket (still not sure what the whole point of them initialing your boarding pass is all about). Reluctantly, I showed my backup printed ticket and proceeded to the gate.

The Virtual Boarding Pass

So far, I was batting .500 with my quest for paperless travel. When my “boarding group” was called to board, I once again pulled out my iPhone and made my way to the gate. I was greeted with a “Boarding pass please!” and handed over my iPhone. The gate attendant looked at me with a confused look on her face. I replied to her with a “Just try it.” Reluctantly she did. She swiped the iPhone a few times convinced that it would never work. About that time, I heard a friendly “blurp” echo from the machine. She handed me back my phone and said, “Have a nice flight!” So, with the exception of the uber-friendly TSA agent, I was able to make it to Miami without a single piece of paper!

I now sit typing this post on my return flight home. Just like on my trip down, my return flight yielded the same results. Again, only the TSA agent wanted to see actual paper.

I can’t wait to see how this will continue to expand – especially now that iPhone 2.0 is close at hand. For example, can you imagine an application that uses GPS to track your travel plans? When you arrive at the airport, the iPhone automatically fetches your itinerary. As you walk up to the hotel, the iPhone pulls up your confirmation number.

But What About Real Estate?

These same principles can be applied to the real estate industry. Drive up to a house for sale, and the iphone pulls up stats on the home, comps of sold properties in the neighborhood and a scratch pad for you to jot down notes about the property. The possibilities are endless and the paper is non-existent!

Happy Travels!


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Mike Miller

What a great feature!  Unfortunately, I don't have an iPhone, yet.

Jun 21, 2008 06:35 AM #49
Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional
Charles Rutenberg Realty - Clearwater, FL
Palm Harbor, Dunedin, Clearwater, Safety Harbor

WOW - that is really cool! I am forwarding this post on to my son (but he probably already knows) - wish all phones would do that!!!

Jun 23, 2008 12:12 AM #50
Konnie Mac McCarthy
McLean, VA
Associate Broker - VA & MD

This is so interesting! I'm going to have to try it out!

Jun 24, 2008 02:48 PM #51
Carolina Zepeda - REALTOR® Houston Texas Real Estate - www.carolinazepeda.com
Champions Real Estate Group - Cypress, TX

Brad, you are clicking my geek buttons with this iphone! I bought a Treo phone thinking that this was the best option for the supra key, mls on the go...blah...blah..blah. I don't hate paper; however, I love convenience! Will look into it next time I go phone shopping.

Jun 24, 2008 03:54 PM #52
Ed Peaslee

I love that you're using for phone for even your boarding pass.  I've never heard of that or the grocery thing.  I've been using my phone like crazy for real estate stuff though.  I just have a shortcut to PropertyMaps and when I'm sitting in front of a house or whatever I can get the details, pictures, comps, etc. right there.  It makes things so simple and accessible.  My grandpa was a successful realtor and he would have wet himself over such things...

Jun 29, 2008 08:21 AM #53
Kristal Kraft
The Berkshire Group Realtors - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022

What a fabulous idea! I will have to use this one. Thanks for the great explanation...


Jul 07, 2008 03:16 PM #54
Ralph Nudi
Success Realtors - Kenosha, WI
"YOUR success IS our success"

Brad... you may be one of the coolest "geeks" out there!  BTW - I used you customizer and it was great!!

Jul 18, 2008 10:05 AM #55
Nancy Larson
I am a licensed referral agent in NJ - Hutchinson Island, FL

I also put my Salesforce on there. Brad, know anything about Speech Cloud?

Jul 18, 2008 10:45 AM #56
Paul Jones
Kansas City Regional Homes - Olathe, KS
PIC Properties - Kansas & Missouri

This is just amazing.  I can't beleive where technology is going.  I remember a few years back, ok maybe it was a bit more than a few, when it was announced that we were going to a paperless society.  We all gasped.  Could you imagine now carrying a checkbook or cash in your wallet.  Today, I don't ever carry cash.  If I do get cash I have to hurry up and give it to my wife as it scares me.  I have one plastic card.  If I lose it I cancel it and get a new one.  Try that with cash!

Jul 30, 2008 10:13 AM #57
Liz Moras Migic
Chilliwack, BC
Chilliwack, British Columbia - Realtor

oh this is all just so exciting i can't stand it!  :-)

Aug 06, 2008 06:24 PM #58
Russell Lewis
Realty Austin, Austin Texas Real Estate - Austin, TX

I am so sold on my iPhone and cannot get over how simply and efficiently it works! Thank you for pointing out yet more great applications!

Aug 07, 2008 01:37 PM #59
Linda M. Cataldo
Dock Street Realty - Myrtle Beach, SC
Beach Destinations Realty Myrtle Beach

That is awesome.  I don't have an iPhone, but this makes me really want to have one.  The possibilities are endless. 

Sep 18, 2008 08:49 AM #60
Brenda Harmon
Century 21 Beal, Inc College Station, Texas - College Station, TX

I would have  never thought of that and wouldn't have gone without

a printed ticket (on paper)  Guess if I were a guy I would wear suspenders and a belt!

Sep 18, 2008 10:11 AM #61
Shane OnullGorman
Eau Claire Realty, Inc. - Eau Claire, WI
Eau Claire Wisconsin, Real Estate Agent & Realtor- Buy or Sell

I know you are an iphone junkie but you should check the post I just did about the upcoming google phones. They are open source so an app like this will be much easier to get than dealing with the mess created with iphone apps.

Sep 18, 2008 12:48 PM #62
Mott Kornicki
• Waterway Realty, Realtors® • Broker • South East Florida • - Miami Beach, FL
Waterway Realtors, Notary Public

That is just amazing! Now I see why I should have bought aniPhone instead of my BlackBerry. Oh well...

Oct 29, 2008 12:15 PM #63
Pacita Dimacali
Alain Pinel - Oakland, CA
Alameda/Contra Costa Counties CA

Hi, Brad

I posted your post because I thought people who may have missed it before, may want to know about this cool trick. if you haven't visited the iPhone Power group yet, check it out for info and questions from other iPhonatics


Dec 21, 2008 05:57 PM #64
Lori Churchill Cofer
Beasley Realty - Pullman, WA
Realtor - 509-330-0086 - Pullman, WA
Pacita sent me over...WOW, never thought of that!  What a great idea!  I am looking forward to learning more about unlocking my iphone capability!

Lori Cofer Signature

Lori Cofer, Beasley Realty


Dec 22, 2008 01:25 PM #65
Tim Bradley
Contour Investment Properties - Jackson Hole, WY
Commercial Real Estate Expert in Jackson Hole, WY

Nice! Now to convince myself that I can afford the monthly charges for the phone...

Jan 04, 2009 06:55 AM #66
Janice Roosevelt
Keller Williams Brandywine Valley - West Chester, PA
OICP ABR, ePRO,Ecobroker
I did need to read this . thanks for the post
Oct 25, 2009 12:56 AM #67
Christopher Watters
Watters International Realty - Austin, TX
Austin Realtor (512-829-8000)

That is so awesome! I LOVE APPLE!

Dec 31, 2009 08:52 AM #68
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