How to Prevent the Spread of COVID-19 at Your Real Estate Business

Real Estate Technology with Husky Marketing

The real estate industry has changed immensely during the era of the Coronavirus. This has been a client-facing industry for quite some time which has shifted largely online in recent months. There are people that are less worried about the pandemic and are willing to see homes in person. The homeowners might not want multiple people to come into their house unless they are seriously considering an offer. Agents have been required to brush up on their video conference skills due to not seeing many clients physically. In the past, social distancing requirements might have crippled sales due to not being able to meet physically. Today’s digital age has made it easier than ever to sign paperwork electronically and to send over documents that confirm one’s identity. An aspect to remember when working in real estate is that the buying and selling process will take longer. Certain inspectors might not be working which can lead other home inspectors to have a packed schedule. Below are tips to help prevent the spread of COVID-19 at your real estate-related business.

Virtual Tours

The importance of virtual tours has never been as high as today as some buyers might not want to physically visit a home before putting in an offer. Most buyers will want to see homes but the video tour is what will intrigue them. Plenty of buyers see a large number of homes which will not be the case in today’s world. Qualifying buyers is also more important than ever in order to reduce the physical contact between an agent and a potential buyer. Partnering with a lender as an agent can help produce leads and allows an agent to have the knowledge of whether a person has a decent credit score or the income to look at specific properties.

Electronic Signing and Closing When Possible

Closing offices have gone mobile with closing professionals showing up to homes of those buying, selling, or refinancing their home. There are plenty of documents that can be electronically signed that have been signed like this before the Coronavirus became an issue. Identification is something that needs to be handled immediately as a person trying to receive a loan under a false name does occur. The fact that only a few forms of identification are needed can make this easy to fake for identity thieves especially if they have access to certain information like tax returns.

Protecting Administration in All Offices

Administration at a real estate agency or closing office needs to be protected. Sneeze guards can work wonders as a person never knows whether a customer is sick or has been practicing appropriate social distancing. The administration also might be able to work from home whether it is transferring calls or setting up meetings. Working from home is now easier than ever while not sacrificing the quality of work completed in many cases.

Preventing the spread of COVID-19 needs to be a priority for real estate professionals. Spikes in numbers could result in certain types of businesses being deemed unessential. Take the time to assess how safe an office is or how to optimize current procedures in order to reduce physical contact and stay distanced.


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