Point2 sites CAN be SEO'd!

By
Services for Real Estate Pros with Stephens Design

This morning I learned from a real estate agent that Advanced Access people have been telling their customers not to switch to Point2 because Point2 sites can't be optimized for the search engines. Folks, don't believe this; it's total b.s.

If in doubt Google the following keyphrases and look for the Point2 sites listed:

Mobile AL real estate -- BarbaraReevesRealtor.com
Phoenix homes for sale -- JoeJanus.com
Daphne AL real estate -- BarbaraReevesRealtor.com and BarbaraSellsDaphne.com
Amelia Island short sale -- KathySellsNassau.com
real estate Utah -- RealEstateUtah.com and UtahsHomes.com
Cabelas Trophy Properties -- OutdoorProperties.net

Also, if you're worried about a site losing its ranking when moved from AA to Point2, both Barbara Reeves' sites and Joe Janus's site are former AA sites that have been moved to Point2.

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Rainmaker
920,312
Larry Brewer - Benchmark Realty llc
Benchmark Realty LLc - Nashville, TN

Suzanne - It sounds like somebody is losing market share, so they lie about their competition. We realtors get to deal with that a lot. But it's still wrong, and I hope everyone who has AA reads this post so that they can understand they lack of ethics that AA is showing.

 Ethics are the law for realtors, so this should be very bad for AA.

Jun 18, 2008 11:08 AM #1
Rainer
45,779
Suzanne Stephens
Stephens Design - Battle Ground, WA
Real Estate Website Design

I think you've call it correctly, Larry. If my guess based on the number of IP addresses they used to host and the number hosted now, I'd say about 10,000 sites have gone bye bye. That's just an educated guess, of course.

Jun 18, 2008 12:10 PM #2
Rainmaker
55,108
Glenn Sanford
eXp Realty & Working The Magic, LLC - Bellingham, WA

There are a lot of different platforms out there.  Advanced Access has some high ranking sites.  Do a search for Phoenix Real Estate...  It's an AA site...  However I have a fundemental problem with any template websites.  You get locked into their platform and loose flexibility in building out your site over time.  The AA structure hasn't changed much in the 6 years I've been following them and the same is true of Point2, however if you move to your own site or a different template site (not a good decision in my opinion) you will loose all of the directory structure from the previous site mainly because there are a lot of db calls to build out the template sites.

If you can hire your own web developer and create sub neighborhood pages with static URLs that won't change you'll be ahead of the game as your site changes over the years.

All the Best,

Glenn Sanford
--
Founder / CEO
Working The Magic, LLC
Check out my Real Estate SEO Blog.

Jun 18, 2008 01:42 PM #3
Rainmaker
183,223
Debbie DiFonzo
Debbie DiFonzo - United Country VIP Realty, SW Missouri - Lebanon, MO
Lebanon MO and Buffalo Missouri Real Estate

I am not a client of Suzanne but I think she has proven over and over again what can be done with a "template website."  SEO will work with such sites.

Jun 18, 2008 04:56 PM #4
Rainer
45,779
Suzanne Stephens
Stephens Design - Battle Ground, WA
Real Estate Website Design

Thanks for your comments, Glenn and Debbie. If we were to tell Barbara Reeves to get full custom sites to replace her current sites, which ranked #1 on AA and now rank #1 since they've been moved to Point2 -- in spite of having a different directory structure -- she would ask, "So if I get custom sites with static URLs, they'll rank ABOVE #1? Cool!!!" Or perhaps we should tell Joe Janus to go back to AA, where his traffic was half what it is since I moved the site to Point2 even though his Google position is the same as before the move? I doubt Joe would like to give up the traffic he gets through Point2's syndication service.

Jun 18, 2008 06:15 PM #5
Ambassador
2,677,703
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Suzanne- I do not like AA sites and maybe some of them get to #1 but most do not. Point 2 is a much better website and also is much more versatile.

Jun 18, 2008 06:19 PM #6
Rainmaker
1,048,784
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Suzanne - Point2 is awesome and I have only scratched the surface on my site on what point2 can do. The site works really well for SEO. Check out these terms: Metrowest MA Real Estate, Hopkinton MA Real Estate in the serps. I have about 7 or 8 more areas where I am on the 1st page and usually near the top. I would love you to take a look at my website and let me know what you think.

Jun 19, 2008 01:15 AM #7
Rainer
45,779
Suzanne Stephens
Stephens Design - Battle Ground, WA
Real Estate Website Design

Hello Katerina! I agree that Point2 sites are very versatile. I also find them much easier to work on than AA sites.

Bill, I'm curious to know how much traffic you get from "metrowest ma real estate"?

Jun 19, 2008 03:38 AM #8
Rainmaker
1,047,060
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Hi Suzanne...Great post, points2 has worked well for me for several years I am always in the top three under Victoria BC Real Estate, plus many other search terms.

Cheers

Jun 22, 2008 01:28 PM #9
Rainer
45,779
Suzanne Stephens
Stephens Design - Battle Ground, WA
Real Estate Website Design

Thanks Fred, and thanks also for introducing me to Katerina. Great lady!

Jun 22, 2008 02:09 PM #10
Rainer
14,388
Dirk Johnson
DomainDrivers.com - Potomac Falls, VA

To all,

I try to stay away from "template vs custom" site discussions, when it comes to SEO. I have seen template sites rank well, and I have seen custom sites rank well, and I have seen examples both accomplish nothing, in terms of SEO.

With hosting, there are a lot of considerations to address, many of which go far beyond SEO.

But when it comes to SEO, it always comes down to WHAT you do, and not the tool behind it.

The main difference between sites with good rankings and those without

Jun 22, 2008 02:18 PM #11
Rainer
7,325
Joseph DiRaffaele
DiRaffaele Group / Coldwell Banker Premier - Las Vegas, NV

Point2 gives you the ability to enter your page title, meta tags and keywords for each page. We are testing the site and so far like it a lot as a secondary site. We are using more for the syndication value.

Jul 02, 2008 06:49 AM #12
Rainmaker
173,453
June Lewis
Northwood Realty Services - New Castle, PA
Realtor Northwood Realty - New Castle,Pa Lawrence Co 7247304571

I had an Avanced web site a few years ago,  At that time it placed  very poorly on the search engines.

Everon complained but it seem to be out of their control. 

Jul 06, 2008 01:40 PM #13
Rainer
45,779
Suzanne Stephens
Stephens Design - Battle Ground, WA
Real Estate Website Design

Thanks for your comments, Joseph and June. June, Advanced Access sites CAN be SEO'd; I've seen some that Randy Eagar of ComputerCamp.net has worked on that have ranked very highly, and then I've also moved some of these same sites to Point2 and retained their high rankings.

Jul 06, 2008 02:03 PM #14
Rainmaker
1,402,493
Vickie Nagy
Coldwell Banker Residential Real Estate - Palm Springs, CA
Vickie Jean the Palm Springs Condo Queen

I'm working with Brand X consultants to move up in the search engines and nothaving much luck. It was a new domain in December, so I hope it's just a matter of time. How long SHOULD it take?

Jul 09, 2008 05:46 PM #15
Rainer
14,388
Dirk Johnson
DomainDrivers.com - Potomac Falls, VA

Vickie,

I have sent you an email, privately, with a review of your site and link profile, as it exists now. 

I try to avoid making public commentary about other SEO work, as I do not know the scope of the work, or the cost. For that reason, it is not fair to judge the work of an SEO consultant. In addition, the competitvie environment comes into play. Competitive metro areas simply take more effort, and time.

My subsequent comments in this post have nothing to do with Vickie's specific situation or her  existing consultant. They are being made here for purposes of discussion about SEO work, in general.

I would say to all agents that self-education of SEO basics is the single best way to assure that you are hiring the right consultant who will be both thorough and cost effective.

You need to know what to ask, and what to demand, when reviewing quotes for SEO work. If you don't, you may not get much actual work product, for your money.

Unfortunately, we see a lot of that. If agents know what to ask, there woud be a lot less of it. The reliable, responsible SEO companies will survive, and the rest  have to change their ways or find it much more difficult to sell service.  

To that end, here's a multi-page document that was specifically written for real estate professionals, using real estate examples:

Search Engine Optimization Basics For Real Estate-Related Websites
http://www.domaindrivers.com/seobasics-realestate-main.htm

I hope it helps.
Also, you can create your own optimized pages easily with our new landing page tool, here:
http://www.domaindrivers.com/pagegumbo/pagegumbo-test.asp
http://www.domaindrivers.com/pagegumbo/pagegumbo.asp

The first link is an "example" page, and the second is a live tool that you can use at anytime. The tool forces agents to put more of the secondary real-estate related keywords on their pages.


 

 

Jul 10, 2008 02:14 AM #16
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Suzanne Stephens

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