Zoom Call for Tuesday 2:00 pm EDT - 11:00 am PDT, MST -
George Souto will be providing the link for the call!
I was asked to do this by Brian England and Kathy Streib and looking forward to the call.
What We Will Be Covering...
In the words of Ansel Adams
"You don't take a photograph, you make it."
The Art and Skill of Photography
Real estate photography is an art. Even the cell phones of today with the great lenses and software they offer are limited in what they can provide. There is a skill involved that goes beyond your iPhone's capabilities. Even with the best cell phone technology, there is a limit to what can be accomplished.
Which Photo(s) "Pop" and Which Do Not?
Ask yourself, what makes my listings and photography stand out from the crowd? See the examples below, and make a determination which image would you rather have in your listing.
More importantly, which image does your seller want to see? What is going to attract a buyer to put your home or listing on their "shortlist"? The images below are from a million-dollar home that just sold. It had a full ask offer in the first 2 hours on the MLS. See all images on this link.
The first image(s) are from the previous sale and before upgrades. The second image(s) were taken by my husband Rick for my latest sale. Notice the size of the images as well. We will talk about that also.
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As a side note: Rick does not want to see any previous image(s) prior to his photoshoots. He feels that those previous photos may taint his vision of the property. He does scope out the property in advance. The time of day and the position of the sun is important. As well as the entire layout. In his mind, he is setting up a "storyboard". Harsh shadows can make a difference and he prefers days with lots of cloud cover.
Our discussion will include why these images look different. My husband will touch on post-processing, shooting in raw image format, as well as the use of Adobe's Lightroom (LR) software.
The discussion will include the PROS and CONS of hiring a professional photographer. The PROS and CONS of taking DIY photos. What equipment should a pro bring? What is a full-frame sensor on a professional camera? What is the typical cost of professional equipment?
What questions should you ask when hiring a photographer? What are your expectations?
We will also touch the surface of the "Exposure Triangle", and depth of field.
If we have time, we may touch on Virtual Reality and Augmented Reality. What are you seeing done out there during this pandemic to show homes?
Why Is The Topic of Real Estate Photography
Important to you?
As soon as your listing hits the MLS, other agents and brokers as well as buyers/sellers are looking. Your pictures do affect your reputation, as well as your ability to garner future clients. Also, if you are a DIY photographer, some of these topics may help you raise your game.
Write Your Questions In Comments Below!
It will help us to be prepared to give you the best answer possible.
For More Insight into Us and Real Estate Photography ...SEE ALSO
We use Tourfactory.com and many of the tours continue to get "hits", even though these homes sold years ago. Remember, our photos live on forever on the Internet. Sellers will see your work and know who to hire when it comes time.