Zoom Call - 9/29 - 2 pm EDT - The Art of Real Estate Photography

Real Estate Agent with Coldwell Banker Realty NRDS # 146013739

Zoom Call for Tuesday 2:00 pm EDT - 11:00 am PDT, MST - 

George Souto will be providing the link for the call!

I was asked to do this by Brian England and Kathy Streib and looking forward to the call.


What We Will Be Covering...


In the words of Ansel Adams

"You don't take a photograph, you make it."


The Art and Skill of Photography


Real estate photography is an art.  Even the cell phones of today with the great lenses and software they offer are limited in what they can provide. There is a skill involved that goes beyond your iPhone's capabilities. Even with the best cell phone technology, there is a limit to what can be accomplished. 


Which Photo(s) "Pop" and Which Do Not? 


Ask yourself, what makes my listings and photography stand out from the crowd? See the examples below, and make a determination which image would you rather have in your listing.

More importantly, which image does your seller want to see?  What is going to attract a buyer to put your home or listing on their "shortlist"?  The images below are from a million-dollar home that just sold. It had a full ask offer in the first 2 hours on the MLS. See all images on this link

The first image(s) are from the previous sale and before upgrades. The second image(s) were taken by my husband Rick for my latest sale. Notice the size of the images as well. We will talk about that also. 




57 E Dove Wing

More Examples...



57 E. Dove Wing West Sedona - Sheri Sperry Coldwell Banker Realty

~ ~ ~


Rear before image


57 E Dove Wing - Main Image - Sheri Sperry Coldwell Banker Luxury Listing

As a side note:  Rick does not want to see any previous image(s) prior to his photoshoots.  He feels that those previous photos may taint his vision of the property.  He does scope out the property in advance. The time of day and the position of the sun is important.  As well as the entire layout. In his mind, he is setting up a "storyboard".  Harsh shadows can make a difference and he prefers days with lots of cloud cover. 


Our discussion will include why these images look different.  My husband will touch on post-processing, shooting in raw image format, as well as the use of Adobe's Lightroom (LR) software. 


Other Topics


The discussion will include the PROS and CONS of hiring a professional photographer. The PROS and CONS of taking DIY photos. What equipment should a pro bring? What is a full-frame sensor on a professional camera? What is the typical cost of professional equipment?


What questions should you ask when hiring a photographer?  What are your expectations? 

Exposure Triangle for manual camera settings


We will also touch the surface of the "Exposure Triangle", and depth of field.

If we have time, we may touch on Virtual Reality and Augmented Reality.  What are you seeing done out there during this pandemic to show homes?


Why Is The Topic of Real Estate Photography

Important to you?



As soon as your listing hits the MLS, other agents and brokers as well as buyers/sellers are looking.  Your pictures do affect your reputation, as well as your ability to garner future clients. Also, if you are a DIY photographer, some of these topics may help you raise your game.  


Write Your Questions In Comments Below!

It will help us to be prepared to give you the best answer possible. 

Thank you!


For More Insight into Us and Real Estate Photography ...SEE ALSO


A Sedona Photographer's Secrets Revealed


We use Tourfactory.com and many of the tours continue to get "hits", even though these homes sold years ago.  Remember, our photos live on forever on the Internet. Sellers will see your work and know who to hire when it comes time. 




Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Brian England 09/26/2020 07:00 AM
  2. Roy Kelley 09/28/2020 06:47 AM
ActiveRain Community
The Art Of Marketing You
Technology Side of Active Rain
professional photography
diy photography
zoom call

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Show All Comments
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Sheri, love Ansel Adams not so much Zoom, have been on a couple today and it wears me out.... good thing the AR Zoom is at the same time my office Zoom so I do not feel bad that I keep missing the AR Zoom, Endre

Sep 25, 2020 11:14 PM #11
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Sheri.

If Tuesday is like the other ones I've experienced lately, I doubt I'll make it, but will try

Sep 26, 2020 12:28 AM #12
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Sheri Sperry - MCNE® - I have marked my calendar to hear form you and Rick.

Sep 26, 2020 03:46 AM #13
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Wow, that sounds great! Can't wait to hear about all of that!!

Sep 26, 2020 04:46 AM #14
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much, Sheri, fot telling us about this Zoom session.

Take care, be safe and have a very special weekend.

Sep 26, 2020 05:02 AM #15
Brian England
Vacasa - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

This will be such an amazing presentation, your photographing and marketing of properties is definitely next level.  I am sorry to say that I will not be able to attend, but would love it if Debe Maxwell, CRS could send me the recording of the presentation!

Sep 26, 2020 05:56 AM #16
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Sheri & Rick, I will not be able to join, sadly, as I would want to hear what you have to say!  Sure wish some would be recorded! 

Sep 26, 2020 07:02 AM #17
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Thank you all for your comments.  Rick's computer has 3 screens and he intends to show you what goes into post-processing and how those images are created. We also have a slide presentation. Our goal is to make it interesting and give you a better understanding of the process. Additional knowledge could be very helpful for your future shoots. 

Sep 26, 2020 07:29 AM #18
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Sheri & Rick:

There is a new company that is haunting me on FB about taking your own pictures with your cell phone camera & $50 worth of equipment. I have seen the vids & pics that this guy has shot & everything looks great. I am obviously skeptical, but have seen really great photos from a phone but they too far & few between. Of course, he is selling a 'seminar' to show you how to do this.

I currently use an HD pro at Virtuance & then do wonderful work.

Sep 26, 2020 10:32 AM #19
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi Sheri Sperry - MCNE® hope to be there. While, we  will NEVER be the photog for our listings, I'll surely be better equipped to recognize a great job versus a good job after your zoom webinar.   We have been very happy with our pro photography and drone company, but who knows? Maybe I'll see that they could be missing the mark at times. 

Sep 26, 2020 12:26 PM #20
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Looking so forward to this one, Sheri & Rick! I will be happy to record it for you, Anna Banana Kruchten Arizona's Top Banana! and Brian England. Remind me to email it to you and I will.

Sep 26, 2020 01:24 PM #21
Hannah Williams
Re/Max Eastern inc. - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-953-8818

Sheri Sperry - MCNE®  I may miss this Zoom meeting as I hopefully have a closing scheduled -  Hope it will be recorded 

Sep 27, 2020 01:27 PM #22
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Sheri Sperry - MCNE® My home inspection starts at 12:30 and I'm sure it won't be over in time. Going to try and catch it on my cell phone. Your before and after photos are so very impressive.

Hope this one will be recorded. Thanks in advance for sharing your expertise!

Sep 28, 2020 09:15 PM #23
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Thanks for an outstanding presentation, Sheri and Rick. It really was top-notch with some great examples to illustrate the key points.

I plan to look at the recording again!


Sep 29, 2020 04:12 PM #24
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

All I have read have been accolades for you and Rick's presentation yesterday 

BRAVO and WELL DONE Sheri Sperry - MCNE® 

Sep 30, 2020 07:40 AM #25
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Jeff Dowler, CRS - It was nice to see you on the call and thank you! 

Sep 30, 2020 11:46 AM #26
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Thank you Paul S. Henderson, REALTOR®, CRS!  there was so much to cover and we had to cut back a couple of topics. 

Sep 30, 2020 11:49 AM #27
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Am sad to have missed you and Rick's expertise Sheri. You two are amazing!

Sep 30, 2020 01:54 PM #28
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Sheri Sperry - MCNE® - I really think that you and Rick deserve extra credit going above and beyond for all of us.  I know everyone got great takaways.

Oct 01, 2020 03:01 AM #29
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Rick & Sheri, sure wish that Zoom meeting would have been recorded, SO wanted to hear what you had to say! 

Oct 06, 2020 08:58 AM #30
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Sheri Sperry - MCNE®

(928) 274-7355 ~ YOUR Solutions REALTOR®
Don't know Sedona AZ? Let me answer EVERY question! Call me!

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