We talk about “target marketing” because it’s the most reasonable method of hitting (securing) that bull’s eye (the right buyer.) How does one know what the bull’s eye is? Psychology is involved again.
We need to think about who the ideal buyer would be for each property. No matter what the type of home, there is a category of buyers who will be “targeting” that home once it’s being marketed. We need to decide to whom we will market.
If one has a first time buyer home to market, the listing agent must determine where to find that first time buyer. It might be in a high end condo complex; or a high end rental complex.
If one has a luxury home, the buyer may come from a subdivision of high end cookie cutter homes. If one has a multifamily home to market, that’s an easy one. Multi-family owners buy more multi-family homes for investments.
The bottom line is to determine who the ideal buyer may be for the listing. Where does one find each particular category? Another easy question to answer.
Experian and Accudata sell thousands of names and addresses to use to target the right buyers with a direct mail marketing campaign. What you must determine is the category of buyers for your listing. Give those companies the parameters of the potential buyer.
Finding the right buyer is not always a slam dunk…..
Barbara Todaro, Great Grandmother to Aiden, Gianni and Caleb
Todaro Team - Retired
Copyright © 2009 - 2020 Barbara Todaro
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