Gratitude Is The Topic And It's Always A Two Way Street

Services for Real Estate Pros with RE/MAX Executive Realty - Retired 104763




Gratitude in the real estate business is a two way street, whether you’re a listing agent or a buyer’s agent. I was always a listing agent.


My marketing was directed to homeowners. When they responded, I was conditioned to the fact that my marketing method worked well. Gratefulness for selecting the right marketing method was the winning factor in that equation. I marketed; hit a home where my services were needed; and they called. It was target marketing done well!


If I had a dollar for every agent who expressed “gratitude” about the seller calling them, I’d have an additional commission check. The potential seller called because of marketing and eventually branding. Gratefulness is a two way street.



Do you realize how grateful every homeowner should be when you, the listing agent, accepts the listing? It’s your upfront money with no guarantees that the listing will sell and no guarantees that the listing will not be taken off the market, after your funds have been used.



Gratitude works both ways. All parties have something to be grateful for, but don’t short change yourself, listing agent.



Every listing agent should have a mindset that reflects their experience and dedication to the real estate business.  Their clients should be grateful that “they (you) are who they (you) are!” The way you carry yourself shouts it out to the world.


Just another simple thought for the moment…..

Posted by


Barbara Todaro, Great Grandmother to Aiden, Gianni and Caleb       

Todaro Team - Retired



             Copyright © 2009 - 2020 Barbara Todaro

                               All Rights Reserved



Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Joe Jackson 09/28/2020 07:06 AM
Real Estate Sales and Marketing

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Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Great observations. Simple but very true.  I read study once where person "A" did a kindness for person "B".  In the study thgey found positive empowering chemicals released in the brain of person B, but also amounts of the same chemicals in person A (and here is the unexpected part) a third party who observed the act ALSO received the same chemicals in their brain.  Gratitude is a 3 way street.

Sep 26, 2020 08:55 PM #11
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Well said Barbara as I have abou 20 listings and working on about six more, sellers appreciate and look forward to work with me.... and on a side note I charge more than the "other guy"  Endre

Sep 26, 2020 10:51 PM #12
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Barbara.

I'm grateful for all the wonderful agents at our firm.  They keep us in the top 25 agencies in our area, for volume

Sep 27, 2020 12:57 AM #13
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Home and Condo Specialists

Barbara, This happened a couple of years ago. After we walked around this very confusing, cluttered, messy, uncomfortable floor plan, the husband told us exactly what he DEMANDED from us. And yes, he said DEMANDED. Needless to say Larry and I looked at each other...and left!

Sep 27, 2020 04:54 AM #14
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Congratulations, Barbara, on your feature recognition.

Thank you very much for sharing your experience and your advice.

Sep 27, 2020 05:24 AM #15
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Barbara. A must read for the new agent and experienced agents. It is indeed a to way street of the agents creation. Enjoy your day!

Sep 27, 2020 06:02 AM #16
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Barbara, I enjoy being a listing and a buyer's agent, as I get to see both sides of the coin.  We DO have to express our gratitude, and I usually say thank you to my clients a few times during the transaction.  They do have choices, but they chose me.

Sep 27, 2020 06:46 AM #17
Brian England
Vacasa - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I have found that some sellers are truly grateful for all that I do for them, those are the sellers that I enjoy working for!

Sep 27, 2020 06:57 AM #18
Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi
NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL
708.921.6331 - 40+ yrs experience

Your post goes hand-in-hand with the message I heard from my wife (my marketing assistant) last week, Barbara Todaro ... I do very well at thanking those that have referred or chosen me as their lender.  I don't do well on the two-way street thing though.  I have a hard time asking/expecting those "thank yous" in return.  Two smart ladies sharing the same message ... I should listen!


Sep 27, 2020 08:17 AM #19
Kat Palmiotti
406-270-3667,, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Yes, gratitude is a two-way street, and I totally agree with the comments indicating it's also a two-way interview. So true.

Sep 27, 2020 08:41 AM #20
Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

Very well said! Thank you for such a great post! 

Sep 28, 2020 07:05 AM #21
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Thank you for the reminder. Sometimes our clients forget how grateful they are to know us and have us on their side.

Sep 28, 2020 12:58 PM #22
Tom Bailey
Margaret Rudd & Associates Inc. - Oak Island, NC

Barbara, I have always thought any deal that is not good for both parties, is a bad deal

Sep 29, 2020 06:57 AM #23
Shannon Jones
The Shannon Jones Team - Long Beach, CA
Long Beach CA Real Estate

Well said. Gratitude is always important.

Sep 29, 2020 09:38 AM #24
Dena Stevens Coriz
Rocky Mountain Realty - Canon City, CO
Putting The Real Into Realtor Since 2004

Great word! Gratitude!

Sep 29, 2020 07:42 PM #25
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

As I see it, gratitude is the key to a whole lot of good things in life.

Sep 29, 2020 08:50 PM #26
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Well said, Barbara! I had never really thought of it - I'm always grateful enough for both of us! LOL 

Seriously, don't you just love those clients who share their undying gratitude for you, with you? It always puts a smile on my heart for the rest of the day!

Sep 30, 2020 10:00 PM #27
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

It's always refreshing when a seller shows their appreciate for all of my hard work getting the deal done. Most of them think we are overpaid and don't put in that many hours--esp in a hot market.  I'm always grateful for a seller who understand what it takes to get a home ready for market--work up front that pays off in the end!

Oct 01, 2020 09:25 AM #28
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Good Morning Barbara Todaro - There really is a lot of POWER when GRATITUDE is a two way street. It just can't be a one-way street. As always, I like that your posts always has meaning and truth. 

Oct 02, 2020 09:23 AM #29
Matthew O'Hare
Osterville, MA

In a time where many of us have all the essentials we need and just a click away, gratitude sometimes feels like a feeling that has lost its soul. True gratitude is born of struggle and to those that have struggled very little its more of a social expectation. 

Oct 06, 2020 08:50 AM #30
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