10 Tips to Marketing Your Luxury Home – Selling Charlotte – Moving Success Tip #2

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Real Estate Agent with www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 228209

10 Tips to Marketing Your Luxury Home – Selling Charlotte – Moving Success Tip #2


Let’s get down to the nuts & bolts of marketing your home. Moving is done in stages, as is selling your home. In our area, we are allowed to share our luxury listings as ‘coming soon’ listings, which better promotes them for our sellers – and we do just that. Sellers often put together a ‘highlights’ list but, there are several things to consider about marketing your home while you are doing your initial physical tasks – decluttering and putting mobile storage to use if necessary.

 

Here are 10 things that are must-dos when selling your Charlotte luxury home:

 

  1. Know your competition. Let’s review how the competing homes are being marketed…then, let’s explore how we need to market YOUR home.
  2. Work with a luxury home specialist. Affluent home buyers & sellers occupy a particular niche, not just in the Charlotte Metro region but, globally. Our affluent buyers and sellers expect “white glove service” – and they get it.
  3. Professional photos & videography must tell a story – and in sequential order AND labeled with detailed descriptions in the MLS.

    Selling Charlotte Luxury Homes

  4. Give the high-end appointments the spotlight. I have found that appliances, lighting and yes, garage unfitting (epoxied flooring & custom cabinetry) are important to our local luxury buyers – so, flaunt them! 
  5. Views, views, VIEWS! This is EXPECTED so, promote it!
  6. Market features like high ceilings, unique ceilings, large spaces.

    Selling SouthPark Homes

  7. Is the home move-in ready? If so, market that!
  8. Let’s talk lifestyle, community… Yes, buyers want to know about your neighborhood and the surrounding community, especially if they are relocating to the Metro region.
  9. Think social media – Instagram, YouTube and FB as well as open houses are preferred by luxury buyers – so, sellers, take heed! Be SURE that you are hiring someone who knows how important these social media sites AND open houses are to luxury buyers.
  10. Sell the experience – walkability, nearby amenities and eco-friendly appointments are key to many luxury buyers. Share this valuable information with your agent so he/she can help you sell the experience.

 

BONUS TIP – I am a big believer in knowing your buyer and staging your home for them. Remember staging and decorating are two completely different things. Before you go down the decorting path and spend valuable moving time doing something unnecessary, let’s talk! 

 

Luxury Home Marketing Guild MemberI am a proud Guild member of the Institute for Luxury Home Marketing of Dallas, Texas. The training and support we receive through this organization better helps us serve affluent buyers and sellers. Having recently experienced a personal luxury purchase and a luxury sale, I learned first-hand how important this certification is. Let me share my experience and knowledge with you! Call or text me at (704) 491-3310.

 #SorryTooLate  #SellingSouthPark  #MovingTips

 

© Debe Maxwell | The Maxwell House Group | RE/MAX Executive | CharlotteBroker@icloud.com | Selling Charlotte – Planning and Preparedness – Moving Success Tip #2 – 10 Tips to Marketing Your Luxury Home

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Brian England 10/01/2020 07:00 AM
Topic:
Home Selling
Location:
North Carolina Mecklenburg County Charlotte
Groups:
The Art Of Marketing You
North Carolina Real Estate
Hyper-Local
Charlotte North Carolina Area
Advice for Sellers
Tags:
moving tips
luxury home sales charlotte nc
charlotte nc seller tips

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Ambassador
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I know you do that too, Barbara Todaro - we always ask what the seller loved about their home when they bought it. Chances are, that's their buyer too!

Sep 30, 2020 05:49 PM #9
Ambassador
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Happy Wednesday to you too, Paul S. Henderson, REALTOR®, CRS! And, you're right, you CAN'T go cheap - why on earth anyone does is beyond me! 

Sep 30, 2020 05:50 PM #10
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Thank you so much, marti garaughty! I so appreciate you and how you manage your group - AMAZING! THANK YOU!

Sep 30, 2020 05:52 PM #11
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Thank you, Michael Jacobs! I'm confident these practices apply to sellers across the nation...and beyond! Hope you're doing well.

Sep 30, 2020 05:53 PM #12
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Thank you so much, George Souto! I had a seller the other day who asked me if they get the same service if they are not in the luxury price range. OF COURSE THEY DO!!! It should be expected in all price ranges, in my opinion!

Sep 30, 2020 05:54 PM #13
Ambassador
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

You know, Sheri Sperry - MCNE®, I almost mentioned the list you and Rick provided on Tuesday but, had written the post a few days ago and when I was proofing it, my phone kept ringing and I didn't! 

Again, your presentation was absolutely wonderful yesterday. Thank you both again!  

Sep 30, 2020 09:51 PM #14
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James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Debe.

I have never sold a luxury home.  I believe my biggest sale was in the 400K range. I was a happy camper.

Oct 01, 2020 12:25 AM #15
Ambassador
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Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Hi James! Funny but, $450K IS the beginning of our luxury price range! Each area has their own. I have a friend in WA who sells nothing under $1M - that's the bottom of their price range. I think $2.5 or $3M starts their luxury - it's insane! 

@James Dray 

Oct 01, 2020 06:18 AM #16
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Brian England
Vacasa - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

These are definitely tips that should be followed by sellers!  Everyone wants top-dollar for their home, right?

Oct 01, 2020 06:35 AM #17
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Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Debe what a great message, for a while I thought you stopped posting here, so I have not been coming by I need to go back and check to see what other great advice you have bee putting out, Endre

Oct 02, 2020 11:29 PM #18
Rainmaker
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Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Debe and great blog with tips that benefit so many of us here in the Rain.  Hi Ray!

 

Oct 03, 2020 09:14 AM #19
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Debe- very well done. Like any marketing effort, you need to know your target market and showcase the chief selling points of your product. In Florida, I encouraged sellers to remove anything that would block a buyer from seeing the outdoor area which usually had a deck and pool. 

Oct 03, 2020 02:38 PM #20
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Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Oct 03, 2020 05:56 PM #21
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Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

Excellent post and photos! I would love to be sitting in the room shown in photo #2, enjoying a hot cup of coffee and reading the paper. :-)

Oct 04, 2020 05:17 AM #22
Rainmaker
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Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Debe Maxwell, CRS - luxury buyers are used to special touches and it certainly applies to a luxury homes.  Appointments, and top end marketing pictures and videos are a must.

Oct 04, 2020 05:19 AM #23
Rainmaker
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Dorie Dillard CRS GRI ABR
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Debe Maxwell, CRS ,

I'm so glad that Kathy Streib featured your post in her "Ah-Ha" moments for the week! Excellent post on luxury home sellers, as well as buyers, needing to have a luxury home specialist represent them on market. Great list!

Oct 04, 2020 06:33 AM #24
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Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Congrats on the feature by Kathy this week!  Well deserved!

Oct 04, 2020 07:36 AM #25
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Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 570-801-5525

Debe, A great feature with valuable content every agent needs for this market.

Oct 04, 2020 04:05 PM #26
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Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Debe:

These are excellent tips for any luxury buyer (but good information for other sectors of the market, too). Charlotte-area luxury sellers will certainly be in good hands with your guidance from start to finish!

Jeff

Oct 05, 2020 08:28 PM #27
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Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Videos really do you wonders if you have to get your point across in that way.

Oct 07, 2020 10:16 PM #28
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