Google Pay Per Click

Real Estate Agent with ReMax Realtec Group

The days of Pay per Click could be coming to an end.

We've read about Alpabets 'Deep Learning' programs and now it's coming to a store near you.

On Google you can now pay for a sale or a lead rather than paying for the click. It’s called ‘Cost per Action’ or CPA bidding and is quite simply one of the most extraordinary opportunities that online marketing  and lead generation offered to us.

With CPA bidding you tell Google the conversions you are aiming for, which is either a sale in Ecommerce or an enquiry or phone call for a normal site. With your Google code on your site, Google is able to measure those conversions. Once you’ve had about 30 conversions, Google learns the type of people who are going to convert using all the information it has on its users and with its artificial intelligence.

I won't spend time on this but it takes but a moment to understand how this technology CAN control a population. But, that's not our concern...ours is MAKING MONEY.

Would you pay:
1. $20 for a phone call
2. $50 for a phone call
3. $100 for a phone call
4. What a phone call worth to you?


Comments (11)

Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Annette Lawrence , Palm Harbor, FL 727-420-4041 - thanks so much for sharing this.  This is much better than pay for click.

Oct 01, 2020 09:37 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Grant Schneider I think so too.
If I mail into a community of 1500 homes, with 3% mobility, $300K with 25 active and hustling agents, I expect 3 to 5 real calls within 2 weeks. When I realize what I am currently paying for the call Action, it makes bidding in CPA a lot easier.

Oct 01, 2020 09:55 AM
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

This may make those who pay for leads have more effective use of their money.

Oct 01, 2020 10:03 AM
Ken Jones
Kenneth J. Jones, Inc. - Toms River, NJ

Annette Lawrence , Palm Harbor, FL 727-420-4041 Excellent information.

Thank you for bringing this to my attention.

Very much appreciated.

Oct 01, 2020 12:13 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

And making money is exactly what Google is doing with this service. I prefer to use Mr. G for my own organic results which make my phone ring and drives business. 

Thank you for sharing this, Annette Lawrence , Palm Harbor, FL 727-420-4041 

Oct 01, 2020 12:31 PM
Jerrill Ewing
N & J Lake Properties, LLC - Eatonton, GA

I just use google for their freeness, never got a dime from me and aren't going to.

Oct 01, 2020 02:42 PM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

The answer to the question about the $ per call would depend on how solid those calls are. If the people who called were truly interested in buying/selling, then I'd pay more than if not. If they wound up to be drunk submitters then I wouldn't be willing to pay anything.

Oct 01, 2020 03:00 PM
Gwen Fowler SC Lakes & Mountains 864-710-4518
Gwen Fowler Real Estate, Inc - Walhalla, SC
Gwen Fowler Real Estate, Inc.

If the data could be tweaked to the point of knowing who was buying and who was talking then I would be on board. Otherwise, it is just another way to remove money from my bottom line.

Oct 02, 2020 05:23 AM
Shayne Stone
HomeSmart - Fulshear, TX
"Your Rock Solid Choice Realtor" RETIRED

Great, instead of paying for PPC  ghost click, now we can pay more for CPA ghost clicks... Hopefully there will be a real person on the other end without a Mask number - LOL

Apr 19, 2021 05:00 PM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Hey, miss seeing you here in ActiveRain. I hope all is going well in your part of Florida!

May 25, 2022 06:01 PM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

I hope you are doing well! I miss your posts/insight.

Jun 05, 2023 05:35 AM