The days of Pay per Click could be coming to an end.
We've read about Alpabets 'Deep Learning' programs and now it's coming to a store near you.
On Google you can now pay for a sale or a lead rather than paying for the click. It’s called ‘Cost per Action’ or CPA bidding and is quite simply one of the most extraordinary opportunities that online marketing and lead generation offered to us.
With CPA bidding you tell Google the conversions you are aiming for, which is either a sale in Ecommerce or an enquiry or phone call for a normal site. With your Google code on your site, Google is able to measure those conversions. Once you’ve had about 30 conversions, Google learns the type of people who are going to convert using all the information it has on its users and with its artificial intelligence.
I won't spend time on this but it takes but a moment to understand how this technology CAN control a population. But, that's not our concern...ours is MAKING MONEY.
Would you pay:
1. $20 for a phone call
2. $50 for a phone call
3. $100 for a phone call
4. What a phone call worth to you?