LAMAR is a large advertiser in our area, I understand they are a large company out of Baton Rouge. Here is their wiki link if interested. https://en.wikipedia.org/wiki/Lamar_Advertising_Company They trade as a public company LAMR ticker symbol. I was suprised to learn they are up to 325,000 billboard signs now. They have grown in the last 5 years more than double the boards along highway 331. It has been difficult for smaller operations to get granted approvals on signs it seems like when smaller land owners go to apply from feedback I have received from those in Walton and Okaloosa county. The FDOT, Florida Department of Transporation only allows so many signs in an area too.