Whether you're a rookie blogger or experienced, topic choice can be a challenge.
What will it take to attract attention to your blog?
And we've all heard the saying real estate is local, right?
So for the most part while I might find it interesting to see how the real estate market in California behaves, there's usually VERY little correlation between a Cali feeding frenzy on a new listing and what happens here in Ohio suburbia.
The Cali seller gets 50 offers well over full list, I get 3 on a brand new condo listing and I consider it a REALLY good day for my seller.
So when I consider what works for attracting buyers and sellers with my blog I keep coming back to ONE REAL TRUTH: My most successful business generating content is real estate related and focused on my LOCAL market.
I can write all I want of "generic" content about getting preapproved, how real estate agency works, negotiating strategies, etc., and not a word of it is likely to cause my phone to ring. The content is good for filling a FAQ section on our website, but it will never get ranked high enough by the search engines to be found.
And if I were to theoretically use some service such as Keeping Current Matters to fill my blog, we have the issue of 1001 other agents posting the exact same content. It's always easy to see on the blog roll when KCM releases a new topic as agent after agent posts the same title to ActiveRain, and very few of them tinker with the post to put their own spin on the topic.
And while reblogs might be nice for providing content, those posts generally don't fall into the category of being LOCAL real estate related.
So while this might seem like a broken record from me, what works to make my phone ring is very simple: LOCAL CONTENT THAT DIRECTLY INVOLVES HOMES FOR SALE.
IDX Search pages and posts that tie to them are what make my phone ring more than anything else I write.
- New construction
- Specific home type searches (patio homes, condos)
- Specific home feature searches (3 car garage, basements, 1st floor masters, etc.)
The beauty of these type posts is they are generally evergreen and keep working year after year and some have directly led to multiple sales in the same community.
Those posts are both original and locally tailored to give area consumers unique information they will not find on the real estate portals. And written properly, the bots find them and put them right where the consumer can find them on Page 1.
So while a polished piece from KCM might be appealing and require little effort, I don't expect it to make your phone ring. Not original, not local.
Find the topics that matter for YOUR local market and make it work for you.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill of Bill & Liz aka BLiz