An old song recently played on the radio by Bobby Darin entitled The Sweetest Sounds. For some these lyrics may be music to their Realtor’s ears:
The sweetest sounds I'll ever hear
Are still inside my head
And the kindest words I'll ever know
Are waiting to be said.
For some Realtors their music or sweetest sounds are “Yes I want to make an offer” followed by “offer accepted.” However, for me, the music to my ears are:
“You are my Realtor”
“I’ve shared your name with my friends.”
Knowing that repeat customers along with sales referrals from existing customers in both the short and long runs will increase sales far greater than any one sales transaction, I inwardly smile when I hear those four (4) words
“You are my Realtor.”
In the last three (3) days, I have had several experiences which have reinforced the lyrics to Darrin’s song.
First, I was able to show a loyal customer two (2) homes on very short notice (less than 3 hours). He made an offer on the first home and it was rejected. The offer on the second home looks like it will be accepted. To say he was happy with being able to see homes on such short notice only deepened his customer loyalty.
Then another client requested a Zillow review for his satisfaction with my real estate services. He had listed a small parcel, yet I provided him the same quality of customer service that I would provide with a much larger property.
A third client called and said he was getting his prequal information to me shortly. He then added “in the last couple of years I have spoken to numerous real estate agents in your area and you by far are 180 degrees different than them.”
My sense is we must remember securing a successful transaction to increase sales is essential because we are in business to make money. What we should not forget is the music to our ears to be the words of gratitude from our loyal customers or clients. And we must remember to seek
“the kindest words I”ll ever know
are waiting to be said.”
Graphic Courtesy of Pixabay.com