Practice the 3 A's If You Want to Prosper

By
Real Estate Agent with Coldwell Banker Realty ~ 512.750.6899

Since July 1, 2020 we experienced many challenges, changes in direction and controversy on how to implement changes.

Real Estate is considered an essential business in Austin with so many people relocating here. We are over whelmed with the influx; there is just not enough inventory of resale or new home construction.

Many new agents are rushing to obtain their real estate license hoping to cash in on the boom. Unfortunately they are not prepared for the expenses involved or the competition they are facing. For some the only thing they can think of is to cut their commission to get something going. It’s hard to compete when you don’t have a proven marketing strategy that works or brand awareness.

Consumers, now more than ever, want someone they can trust and have a proven track record to guide them through these uncertain times. Sometimes they just need for us to listen. Sometimes they just want positivity in helping them make crucial decisions.

Zig Zigglar said it best: "People don't care how much you know until they know how much you care."

Yes, Zillow, Redfin and others are working hard to take over the industry. There will always be disruptors and I’m not standing in fear. I’ve been reevaluating my business model just like any other business. I know the value I bring to a real estate transaction. I may lose some transactions to the disruptors but the clients I serve know my worth and never bring up the cost of my full services. I truly love what I do and feel blessed to have a loyal following.

In 2014 I posted “What it takes to be a successful agent these days? The 3 A’s” This post is as timely now as it was back then. If you are not anticipating, adapting and adjusting the way you conduct business you will be a casualty. 

Agent relationships are more important now than ever. Being kind and gracious is the key to networking. I’m fiercely determined to work for my client’s best interests but having a strong network of agents who respect my reputation for treating agents fairly and honestly goes a long way in putting deals together. It takes a village.

The real estate market is ever changing just like other businesses especially now but the one thing that remains constant is Dorie Dillard will make things happen and get your home SOLD or find you the right house to purchase!

 

 

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Comments (48)

Cynthia Trapp
Cressy & Everett Real Estate - Dowagiac, MI
Associate Broker, SRS, RSPS, ABR, GRI

Well said, Dorie! Our area in Michigan is facing similar challenges with inventory and an influx of Chicago and Detroit people seeking either second residences or relocation here. Definitely a challenge. Thank you for sharing your perspective.

Oct 06, 2020 04:49 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

The three As are definitely necessary, especially today! And being friendly and building relationships is always a must!

Oct 06, 2020 06:21 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

 Hi Dorie Dillard CRS GRI ABR - Congratulations on your feature!  Anticipate, adapt, and adjust should be a part of our lives on every level. Well done.

Oct 06, 2020 06:34 AM
Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

Anticipate, adapt, adjust-INDEED! Thank you for such a great post! 

Oct 06, 2020 07:14 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Congratulations, Dorie on your feature recognition.

Thank you very much for sharing your experience and your advice.

Oct 06, 2020 07:39 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Good morning Dorie Dillard CRS GRI ABR, I LOVE this post, a great message to all agents. I've been seeing many new agents coming to the marketplace in my area. Being a successful REALTOR® is a lot more than opening doors.

Oct 06, 2020 08:09 AM
Barbara Flannery
USA Realty,Inc. - London, KY
"Homes for Everyone In London Kentucky"

Love the Post !!! You have as the old saying says “”Hit the Nail on the Head!!”
Thanks for sharing Have a Blessed Real Estste Day !!!

Oct 06, 2020 08:11 AM
Matthew O'Hare
Osterville, MA

The fundamentals are always important and basic human connection is indeed a fundamental. Sometimes we just need a reminder of this in our daily lives.

Oct 06, 2020 08:54 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

This is the best blog I've read today!  Those new agents rushing to the business to 'cash in'--let's see if they are still working in five years. Reminds me of some people who become agents just to have something to do--they are bored and think it will be fun, easy money.  The smart buyers and sellers trust those with some experience and as you point out--a good reputation.

Oct 06, 2020 12:14 PM
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 570-801-5525

Great theme Dorie.  Buyers and sellers are quickly figuring out that the experienced agent has done the anticipating, adapting and adjusting to an already successful business model.  While the new agent is just trying to keep their head above water figuring out what to do, let alone how to do it in the restrictive times of 2020.

Oct 06, 2020 05:44 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

This is a great post to revisit! This is some really good evergreen stuff for sure!

Oct 06, 2020 08:59 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Dorie:

So glad to see all the wisdom and great advice here rewarded with a well-deserved gold star. The 3 A's certainly are key. And I think Kathy Schowe was absolutely on target about your attitude!!

Jeff

Oct 06, 2020 09:41 PM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

What you need for success... you summed it up perfectly and get straight "A's Dorie Dillard CRS GRI ABR New agents, have wham bam thank you ma'am real estate license but don't know how to fly yet... are growing wings to carry their career applying your wisdom. 

Oct 07, 2020 04:04 AM
Erik Hiss
Keller Williams Capital Partners Realty - Worthington, OH
You can trust me for all your real estate needs!

Very true! And adapting more than ever with covid. I like the Zig quote...couldn't agree more. 

Oct 07, 2020 05:31 AM
Mike McCann - Nebraska Farm Land Broker
Mike McCann - Broker, Mach1 Realty Farmland Broker-Auctioneer Serving Rural Nebraska - Kearney, NE
Farm Land For Sale 308-627-3700 or 800-241-3940

Dorie, I agree with many of your points of the blog.

However, I am surprised at the number of folks throwing new agents under the table when every single one of us was that new agent once upon a time.  

My thoughts: 

Some people like to live in old houses or drive older cars...some people like to live in new houses or drive new cars.  Because an agent is new does not mean they are not savvy or have great techniques. Some people like new agents and some like old. Some do not care...they just want someone to answer the dang phone.

I would like to remind those of you making comments about the new agents to:

Make sure while you are patting yourself on the back...that the new agent in your neck of the woods is not ducking under your arm and passing you up...and here is the kicker...you won't even see it happening.

I can confidently say that the new agents I have working for me are using the newest techinques to their advantage and have passed many experienced and well known agents by on their way to success.

Most new agents fail because their Broker does not, will not, or cannot help them be successful.  

Be the Broker or agent that lifts others up...and helps them succeed.

All of us...every single one of us with a license has to compete with only one person...ourself. 

Each day the most important A in my arsenal is ATTITUDE. It can make the day or break the day...and only each of us can control ours.  So stay Positive my friends!!

Oct 07, 2020 07:34 AM
Lyn Sims

There are too many new agents getting thrown out there & 'they think' they know how things are going to go. Problem is, they are too new to know every deal is different & changes quickly. 


Knowing how to 'lead' your client to a successful outcome is also not mentioned enough.

Oct 08, 2020 06:44 AM
Anna Banana Kruchten CRS, CRB, Phoenix Broker

Mike McCann - Nebraska Farm Land Broker you've got some great ideas that would make an excellent post for the October Challenge. You've got until midnight on Halloween to submit your entry - up to 3 of them. You're an excellent trainer!

Oct 18, 2020 03:47 PM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

LOVE this, Dorie (and love the picture too!) and totally agree with Kathy Schowe that 'attitude' should be a 4th A! 

This is certainly nothing compared to The Great Recession and we adapted quite well to that...these iBuyer companies are no different. 

Like you, my base clientele consists of loyal members of my sphere who understand and appreciate the value I provide them. The more people rely on online companies for services, the less emphasis is placed on customer service. I'm a big believer in white glove customer service and will never pull back from that. I think that will last at least as long as I remain in the business...if not forever!

Oct 07, 2020 09:20 AM
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR

Dorie,  Your post is spot on.  The 3 A's will always be necessary, as will agents who work it full time.  It's hard for a portal to be empathetic, to really listen and help buyers and sellers and do all the many other things it take to get transactions done.

Oct 08, 2020 06:59 AM
Lynn B. Friedman CRS Atlanta, GA 404-939-2727
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Dorie Dillard CRS GRI ABR 
Always enjoy reading your work but this post and the wonderful smiling photo at the beginning were wonderful! All the best - Lynn
"the clients I serve know my worth and never bring up the cost of my full services."

Oct 08, 2020 09:32 AM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Hi Dorie Dillard CRS GRI ABR  you are the real deal of professional agents!  I want to be just like you when I grow up. As you know, there are some situations happening between agents far too often these days. Training is needed along with a huge dose of kindness, respect and graciousness. Wonderful entry into the October Challange.

Oct 18, 2020 03:44 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Dorie,
I think your point about people needing someone they trust to guide them is so true. In spite of all the technology they still need a real boots-on-the-ground professional who knows the ebb and flow of what is happening in the real world, not based on some algorithm or predetermined process.

Oct 19, 2020 08:10 AM

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